The rise of the air purifier industry
two tragic pitfalls you face when comparing air purifiers - how to avoid becoming an angry customer
by：Yovog
2023-05-24
When you compare air purifiers, you face endless marketing hype, unbalanced reviews, questionable claims, and bold science --defying lies.
The danger to you is far beyond your time and wallet.
Many products sold as air purifiers are actually harmful to your health.
However, due to the lack of government regulation, they can continue to sell products to unsuspecting customers.
Don\'t be the next mark for air purifier conman!
Be vigilant when comparing air purifiers.
You have truly effective options to improve your health and well-being through air purification.
To succeed in getting the results you really want, first recognize the players who are absolutely unhelpful.
Let\'s start by exposing the two main traps that thousands of poor people fall.
Pitfall 1: media blizzard snow JobIt has never stopped preaching to me, a huge investment in creativity, intelligence and effort, not to mention money, spent on market products with questionable and useful quality
If a small part of these efforts are used for design and development, the product may actually reach the point of hype.
It\'s no exaggeration to say that most people waste money when they overbuy
The propaganda air purifier they saw on TV.
The classic example is the ion breeze that used to be a clearer image everywhere.
At the height of its marketing campaign, Sharper Image has earned 25% of the total air purifier market, with sales reaching hundreds of millions.
Amazing achievements!
Why are they bankrupt now?
I don\'t want to pretend to convey the whole story here, only the parts that need attention when comparing air purifiers.
Customers seem to be starting to see fatal defects in ion air purifiers.
That is, they don\'t clean the air.
Oh, if designed properly, they do have more than 80% collection efficiency when new and collection boards are clean.
But scientific research has shown that collection efficiency may drop to less than 20% in just three days, making maintenance cleaning an ongoing chore.
The airflow rate is bound to be very low, as the efficiency drops lower as the air moves faster.
Low airflow means very little air is actually cleaned.
I will avoid mentioning the ozone danger of uninformed customers welcoming into their home ion air purifier.
Why kill the horse?
Machines like this do little to clean the air and have less health benefits.
The ads cost millions, so you have-have-it-now” products.
When comparing air purifiers, remember: popularity is free, fashion design is free, discounts and bonuses are free.
Don\'t let yourself be blinded by media blizzard.
Pitfall 2: Cherry blossom path you are a smart cookie!
You are not alone.
There is a veritable grab bag filled with smart cookies like you waiting to be swallowed up by air purifier cookie monsters.
Yes, you try to do your air purifier research and check everything you can find online.
Unfortunately, thousands of web pages are deliberately false, misleading, incomplete, or simply incompetent.
Your typical search engine results list thousands of air purifiers that compete directly with each other.
The rules are chaos, contradictions, claims and counterclaims, not exceptions.
While there are many good air purifier suppliers, most search engine results are a complete waste of time.
Obscure terms keep you in the dark, just as you need a PhD to unlock the meaning of acronyms, CADR, VOC, AHAM, etc.
Some charitable organizations like the American Foundation for asthma and allergy have received licensing fees, so their names and seals can be added to marketing materials, delivering a halo of recognition and quality.
These strategies are designed to be under the guise of informing and assuring you that their products are the best ever, while confusing, overwhelming and misleading.
I urge you to keep your eyes open and take a look at the way to the Spring Festival flower in this industry: a mine.
What should we do now that we are too far away? After reading the above, you may believe that finding the right air purifier is a reason for the failure.
This is not, you can easily do this as long as you follow a few simple steps.
First of all, you need to pay clear attention to the reason why you need an air purifier.
It helps you always ask, \"Can this air purifier meet what I really need ? \"?
Second, once you focus on the real health benefits you need, identify the clean air standards necessary to provide that benefit.
It makes no sense to compare air purifiers with each other.
Air purifiers must be measured according to specific standards for clean air.
Third, determine which air purifier technologies can provide the standard for clean air.
Doing so allows you to completely ignore certain types of air purifiers, the main way to save time in your search.
Fourth, find out what factors make up the quality and performance in the type of air purifier you choose.
In this way, you know what to look for when comparing air purifiers.
At this point, you will realize that there are only a few air purifier manufacturers that really honor their promises.
You will be confident to make a good choice.
All that\'s left to do is decide what your budget will allow, which option will give you the maximum cost, or if you\'re willing to pay a premium for the absolute top performers.
The danger to you is far beyond your time and wallet.
Many products sold as air purifiers are actually harmful to your health.
However, due to the lack of government regulation, they can continue to sell products to unsuspecting customers.
Don\'t be the next mark for air purifier conman!
Be vigilant when comparing air purifiers.
You have truly effective options to improve your health and well-being through air purification.
To succeed in getting the results you really want, first recognize the players who are absolutely unhelpful.
Let\'s start by exposing the two main traps that thousands of poor people fall.
Pitfall 1: media blizzard snow JobIt has never stopped preaching to me, a huge investment in creativity, intelligence and effort, not to mention money, spent on market products with questionable and useful quality
If a small part of these efforts are used for design and development, the product may actually reach the point of hype.
It\'s no exaggeration to say that most people waste money when they overbuy
The propaganda air purifier they saw on TV.
The classic example is the ion breeze that used to be a clearer image everywhere.
At the height of its marketing campaign, Sharper Image has earned 25% of the total air purifier market, with sales reaching hundreds of millions.
Amazing achievements!
Why are they bankrupt now?
I don\'t want to pretend to convey the whole story here, only the parts that need attention when comparing air purifiers.
Customers seem to be starting to see fatal defects in ion air purifiers.
That is, they don\'t clean the air.
Oh, if designed properly, they do have more than 80% collection efficiency when new and collection boards are clean.
But scientific research has shown that collection efficiency may drop to less than 20% in just three days, making maintenance cleaning an ongoing chore.
The airflow rate is bound to be very low, as the efficiency drops lower as the air moves faster.
Low airflow means very little air is actually cleaned.
I will avoid mentioning the ozone danger of uninformed customers welcoming into their home ion air purifier.
Why kill the horse?
Machines like this do little to clean the air and have less health benefits.
The ads cost millions, so you have-have-it-now” products.
When comparing air purifiers, remember: popularity is free, fashion design is free, discounts and bonuses are free.
Don\'t let yourself be blinded by media blizzard.
Pitfall 2: Cherry blossom path you are a smart cookie!
You are not alone.
There is a veritable grab bag filled with smart cookies like you waiting to be swallowed up by air purifier cookie monsters.
Yes, you try to do your air purifier research and check everything you can find online.
Unfortunately, thousands of web pages are deliberately false, misleading, incomplete, or simply incompetent.
Your typical search engine results list thousands of air purifiers that compete directly with each other.
The rules are chaos, contradictions, claims and counterclaims, not exceptions.
While there are many good air purifier suppliers, most search engine results are a complete waste of time.
Obscure terms keep you in the dark, just as you need a PhD to unlock the meaning of acronyms, CADR, VOC, AHAM, etc.
Some charitable organizations like the American Foundation for asthma and allergy have received licensing fees, so their names and seals can be added to marketing materials, delivering a halo of recognition and quality.
These strategies are designed to be under the guise of informing and assuring you that their products are the best ever, while confusing, overwhelming and misleading.
I urge you to keep your eyes open and take a look at the way to the Spring Festival flower in this industry: a mine.
What should we do now that we are too far away? After reading the above, you may believe that finding the right air purifier is a reason for the failure.
This is not, you can easily do this as long as you follow a few simple steps.
First of all, you need to pay clear attention to the reason why you need an air purifier.
It helps you always ask, \"Can this air purifier meet what I really need ? \"?
Second, once you focus on the real health benefits you need, identify the clean air standards necessary to provide that benefit.
It makes no sense to compare air purifiers with each other.
Air purifiers must be measured according to specific standards for clean air.
Third, determine which air purifier technologies can provide the standard for clean air.
Doing so allows you to completely ignore certain types of air purifiers, the main way to save time in your search.
Fourth, find out what factors make up the quality and performance in the type of air purifier you choose.
In this way, you know what to look for when comparing air purifiers.
At this point, you will realize that there are only a few air purifier manufacturers that really honor their promises.
You will be confident to make a good choice.
All that\'s left to do is decide what your budget will allow, which option will give you the maximum cost, or if you\'re willing to pay a premium for the absolute top performers.
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