The rise of the air purifier industry
losing steam in smartphones, chinese firm turns to smart rice cookers
by：Yovog
2023-05-13
Xiaomi, one of China\'s most valuable tech startups, is trying to get out of the woods and innovate.
As its core smartphone business gets bogged down, the company is turning to connected devices
Sometimes called the internet of things-
To revive its fate.
Xiaomi sold more in China than Apple and Samsung five years ago. In 2014, Xiaomi sold more in China than Apple and Samsung.
Part of the reason for its success is social media and online sales, but the company seems to have run out of the market.
\"Our online sales are growing so fast that we think they will soon be half of all sales,\" said Su, head of the company\'s electrical department, on June.
But we found that at a certain stage we began to run into bottlenecks.
\"This is important because as China\'s economy slows down and factories are idle, China is pinning its hopes on booming e-commerce. Business Department.
But many Chinese consumers still live in rural areas where the internet and road networks lag behind cities.
All this brings me to a new brick house in Xiaomi. and-
Recently, in search of new customers, the company began to open mortar stores.
They look a lot like Apple stores, with mobile phones on long wooden tables.
But they also have apartments.
Flat-screen TV, carbon fiber bike and Segway-like scooters.
Xiaomi is trying to rethink home appliances to make them cheap, beautifully designed, equipped with sensors to collect data, connect to the Internet, and control them through smartphones.
After starting to produce a $10 mobile phone power supply group and other mobile phone and computer peripherals, the company began to design appliances for smart homes, including lighting, air purifiers, water filters, Wi-
Routers and the like.
Instead of making these gadgets on its own, the company has invested in dozens of startups that serve Xiaomi.
Su admitted in June that his company was not the first to produce network equipment.
But he says what Chinese consumers really care about is made in China.
For example, he showed me a high
High-tech rice cooker
\"You scan the code on the package and it will automatically identify where rice is planted in China,\" he explained . \".
\"It can also detect the height you are at and adjust the pressure in the cooker accordingly, all of which will make your rice more delicious.
He added: \"This also applies to rice in Japan and Thailand.
Su said Xiaomi is building an \"ecosystem\" of online appliances to allow consumers to buy more products.
He added that because of the high sales volume and lightning effect, it can reduce the manufacturing cost of the product by half. fast turnover.
\"Many of our products can be manufactured in factories, loaded onto trucks, shipped to warehouses and delivered to customers in full in one day.
How efficient? \" he says.
Like Apple, Xiaomi has millions of young fans.
They focus on the company\'s every move on social media and flock to product launches like a rock concert.
By the way, the name of the company has two meanings.
The first is MI, the abbreviation for mobile Internet, which is the initial focus of the company.
Secondly, Xiaomi is the Chinese language of Xiaomi (the grain).
This reminds many Chinese of the phrase \"Millet and rifle\" about the Chinese soldiers having to fight the United States. S.
During the Korean War.
In other words, it means a loser.
In the mobile phone market, Xiaomi has recently turned from a leader to a loser. On the low-
In terms of cost, Xiaomi has been eclipsed by competitors with a larger networkand-
Physical stores in mainland China.
In the high-end market, it is difficult for Xiaomi to retain fans who want to upgrade their smartphones because it has fewer products. \"The low-
The price strategy may have gained a lot of fans in the early days, \"said Jin Di, research manager at Boston.
IDC Consulting.
\"But the time is not long --
Long-term development strategy.
In any case, Kim says Xiaomi\'s experience provides an answer to curious questions from foreign investors: \"What are Chinese start-ups doing?
What business model do they choose?
What kind of customers are they trying to attract and what kind of services can they offer?
Despite setbacks, Kim believes the prospect of Xiaomi is still bright.
She expects China\'s online home appliance market to double by 10 years.
As its core smartphone business gets bogged down, the company is turning to connected devices
Sometimes called the internet of things-
To revive its fate.
Xiaomi sold more in China than Apple and Samsung five years ago. In 2014, Xiaomi sold more in China than Apple and Samsung.
Part of the reason for its success is social media and online sales, but the company seems to have run out of the market.
\"Our online sales are growing so fast that we think they will soon be half of all sales,\" said Su, head of the company\'s electrical department, on June.
But we found that at a certain stage we began to run into bottlenecks.
\"This is important because as China\'s economy slows down and factories are idle, China is pinning its hopes on booming e-commerce. Business Department.
But many Chinese consumers still live in rural areas where the internet and road networks lag behind cities.
All this brings me to a new brick house in Xiaomi. and-
Recently, in search of new customers, the company began to open mortar stores.
They look a lot like Apple stores, with mobile phones on long wooden tables.
But they also have apartments.
Flat-screen TV, carbon fiber bike and Segway-like scooters.
Xiaomi is trying to rethink home appliances to make them cheap, beautifully designed, equipped with sensors to collect data, connect to the Internet, and control them through smartphones.
After starting to produce a $10 mobile phone power supply group and other mobile phone and computer peripherals, the company began to design appliances for smart homes, including lighting, air purifiers, water filters, Wi-
Routers and the like.
Instead of making these gadgets on its own, the company has invested in dozens of startups that serve Xiaomi.
Su admitted in June that his company was not the first to produce network equipment.
But he says what Chinese consumers really care about is made in China.
For example, he showed me a high
High-tech rice cooker
\"You scan the code on the package and it will automatically identify where rice is planted in China,\" he explained . \".
\"It can also detect the height you are at and adjust the pressure in the cooker accordingly, all of which will make your rice more delicious.
He added: \"This also applies to rice in Japan and Thailand.
Su said Xiaomi is building an \"ecosystem\" of online appliances to allow consumers to buy more products.
He added that because of the high sales volume and lightning effect, it can reduce the manufacturing cost of the product by half. fast turnover.
\"Many of our products can be manufactured in factories, loaded onto trucks, shipped to warehouses and delivered to customers in full in one day.
How efficient? \" he says.
Like Apple, Xiaomi has millions of young fans.
They focus on the company\'s every move on social media and flock to product launches like a rock concert.
By the way, the name of the company has two meanings.
The first is MI, the abbreviation for mobile Internet, which is the initial focus of the company.
Secondly, Xiaomi is the Chinese language of Xiaomi (the grain).
This reminds many Chinese of the phrase \"Millet and rifle\" about the Chinese soldiers having to fight the United States. S.
During the Korean War.
In other words, it means a loser.
In the mobile phone market, Xiaomi has recently turned from a leader to a loser. On the low-
In terms of cost, Xiaomi has been eclipsed by competitors with a larger networkand-
Physical stores in mainland China.
In the high-end market, it is difficult for Xiaomi to retain fans who want to upgrade their smartphones because it has fewer products. \"The low-
The price strategy may have gained a lot of fans in the early days, \"said Jin Di, research manager at Boston.
IDC Consulting.
\"But the time is not long --
Long-term development strategy.
In any case, Kim says Xiaomi\'s experience provides an answer to curious questions from foreign investors: \"What are Chinese start-ups doing?
What business model do they choose?
What kind of customers are they trying to attract and what kind of services can they offer?
Despite setbacks, Kim believes the prospect of Xiaomi is still bright.
She expects China\'s online home appliance market to double by 10 years.
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