online airfare: a biased best buy?

by:Yovog     2023-06-17
I couldn\'t sleep last night because I had been imagining three Seminary, big-
The Sumo players in their stomachs fought each other in the steaming mud.
That\'s why I got into the latest battle in the ongoing online ticket war.
Earlier this month, when the respected regulator publication, the consumer report travel letter, said in its cover story that four major online air booking sites were guilty of shoddy service.
\"The Internet is an exciting new tool, but it is more likely to get the best ticket for you than a low price ticketTechnical telephone. .
The travel site is not easy, fair and thorough to provide \"minimum available fares and various flight options\", CRTL wrote \".
Before reaching these conclusions, the publication compares the performance of the four major online booking sites ---
Travelocity, Expedia, cheap flights--
Apollo Galileo is one of the four standard computer booking systems used by almost all travel agencies to obtain flight information and book flights.
Editors have found that these online sites are flawed in many ways.
Each site has at least two of four questions: lack of reasonable itinerary, re-ordering of flight information, difficult-to-
Navigation features and flight lists are not available.
According to CRTL\'s edits, this comparison also presents \"disturbing evidence\" that network agencies tend to go public with operators with whom they have special financial relationships. Orbitz --
A controversial new online agency created by five airlines-
People cheered when the Consumer Report article was published.
There\'s a good reason: when you get hit in the head for a few months, it feels good to watch the club beat others.
Almost from the moment it was announced on November, Orbitz has been in contact with the-
Competitive in the ticket market.
Critics believe that websites owned by five airlines-
Continental United States and continental United States, Northwest, Delta-
It is not possible to resist the temptation to provide special fares that are not available to other institutions (online or offline;
Competitors and consumer advocates fear that Orbitz will naturally turn to it in a competitive environmentthe-scenes, behind-the-
Filter deals and fares.
This is not the case, Orbitz said.
In an interview last week, Carol Jouzaitis, the company\'s vice president for corporate communications) and lawyers and long-time consumers who hired the company to set up a consumer advisory group flatly refused that Orbitz wouldcompetitive.
In addition to the Five owner airlines or \"equity partners\", Orbitz also registered about 30 airlines as \"charter joint ventures ---
This means that their fares will be displayed and sold on the Orbitz website and they promise to get Orbitz their lowest public fare.
In return, the company has gone out of its way to guarantee neutrality upon listing.
\"We gave all the contract materials to the Justice Department because we knew we had nothing to hide,\" said Jouzaitis . \".
\"We are the only travel site that has a contract with the airline saying that we have to be unbiased.
We must present information in a neutral way;
We must do so according to the contract.
A spokesman for Orbitz brandished the Consumer Report article saying: \"This is a stopgap and travel style in the world that needs to worry about bias.
\"There are about 275 websites now.
Travelocity and Expedia are not available. 1 and No. 2.
Travelocity has six of the eight major portals.
Our research shows that through the arrangement of these portals, Travelocity actually covers 85% of internet households on a non-replicable basis.
Attracted a lot of attention.
So what\'s the most important thing?
Time users see Travelocity!
They said we were going to be-
The competition is fierce and the market share is locked \", which is why I have been seeing sumo players struggling in mud.
And then I want to know, do I really want to mess this up? Because even if the allegations of bias are true, savvy internet users should be able to avoid falling into the opposite direction.
Competitive Strategy for any one site.
In the end, this is the real benefit of the network.
To get to know the whole mess, you have to know the history of the ticket booking ---
Specifically, the development of a computer booking system (CRSs.
The CRSs began at 1960 when airlines realized that distribution systems were needed for their routes and tickets.
Four major CRSs were created-
Major participation in the Northwest, Delta and TWA;
Apollo at Manchester United
Mainland China (
Later incorporated into Amadeus, owned by Lufthansa, Air France and Iberia);
And American military knives.
These airlines have registered other airlines to use their system and other airlines have paid service fees.
Of course, CRSs began to tilt towards the parent company over time;
For example, if you are looking for competitive fares on Sabre, American Airlines flights tend to appear at the top of the list, due to the busy travel agency, don\'t want to scroll through numerous screens or long lists, usually those at the top
The flights listed are booked.
In the 1980 s, the Department of Transport stepped in to regulate the CRSs, saying they could not be biased against the listing of operators.
Of course, there are other more subtle ways to bias the list ---
For example, by aircraft type or by connecting to the airport--
There is a way for CRSs to motivate travel agencies to work with their specific brand, but in general, CRSs clean up their behavior.
Since all airlines are watching each other, the system seems to be running relatively well.
Nevertheless, the basic facts have not changed: there are two ways to buy a ticket-
Directly from the airline or through one of the CRSs.
Over time, the big four CRSs themselves have also developed into an oligopolistic, co-operating to charge airlines more and more services.
A 1996 report from the United StatesS.
The Justice Department said, \"it is generally believed that the booking fee charged by CRSs exceeds
The level of competition seems to have nothing to do with costs.
While the cost of computing power has fallen sharply over the past decade, the price of CRS services has risen sharply.
In fact, the price has risen to the level of fees that even airlines with CRSs have publicly complained about.
\"Orbitz\'s executives have slammed the situation, essentially saying that CRSs took Airlines, agents and consumers hostage and vowed that the company would eventually be circumvented by working directly with the airline
There is a passion for these claims to be \"liberated at Midnight.
But that\'s where it\'s starting to get really boring.
Basically, it seems that there are two main issues that have been attacked in that mud pit.
One is whether the online website is biased, for example, whether Travelocity\'s flight list is in favor of an airline that advertises on its website (
As a consumer report article)
Is the other one that orbitz would be unfair to some extent? Will its arrival make it less easy for travel agents to get low-cost tickets online and offline than before? Will it fundamentally undermine the integrity of the ticket competition, all the conjectures now and in the future, until Orbitz actually launches its full-
The service website officially opened on June 1. (
Beta testing is scheduled for February. )
As for the other question, regarding their bias, both Expedia and Travelocity say, \"No, no, no!
Suzi LeVine, marketing director at Expedia, said: \"We like Consumer Reports to point out that consumers have different preferences ---
Price, time, duration, carrier. . .
But the consumer report does not say that the difference in the CRSs will produce different results.
For example, we did the same search on Worldspan, Sabre, and Apollo and got different results. . .
Different algorithms have been developed for each CRS to answer this question. . .
The differences found in Consumer Reports basically reflect the differences between the Apollo they use and the world span that Expedia uses.
After the publication of the Consumer Report, Travelocity said in an official statement: \"As an online travel agency, Travelocity.
Com entered into a system access agreement with its CRS Sabre. Travelocity.
Com re-publishes data received from Sabre in a way that is easy to understand and access by 22 million members. Travelocity.
Com does not use carrier identity or any form of bias when republishing these displays.
\"When it comes to
The competitive threats posed by Orbitz, Travelocity, and Expedia seem to come from the same area, but when it comes to the greater impact of the bias issue, they start to complain to each other.
Terrell Jones, president and chief executive of Travelocity, said: \"reordering flight information to prefer that certain airlines are not good for consumers, and if biased, it hurts our view as an industry.
Richard Barton, president and CEO of Expedia, said, \"inspiration [Adjust CRSs]
It\'s the airline that owns CRSs.
We run retail business.
Should government agencies decide where Wal-Mart is?
Ma yingci
That\'s what I said: who cares, okay, this is a serious problem.
If the booking site is disguised as a fair, absolutely neutral fare --
Find the service, in fact, is loading the algorithm so that money-
It is unfair that paid partners are enjoying preferential treatment and should be regulated and stopped.
But it doesn\'t matter what consumers get.
In any case, any smart consumer knows better than trusting a website.
A recent survey by Gomez found that more than 60% of holiday travelers visited at least two sites before booking their travel itinerary, and nearly 45% visited four or more sites.
Therefore, the alarm we hear is a good example of applying the 20 th century thinking to the 21 st century situation.
In the 1980 s, when CRSs were regulated, consumers relied on travel agencies to study and purchase tickets.
Today, more and more consumers-
According to a recent report from USA Today, an estimated 52 million American tourists-
Study their travel using the Internet.
If they\'re smart and thorough, they\'ll check out Travelocity and Expedia, as well as the airline\'s own website, consolidated website, and newspaper ads ---
They will also visit Orbitz next summer. (
In fact, they can now look at the beta version of the software that Orbitz will use;
Over the last few days I have found it to be great in some quick surfing. )
With more and more websites coming online in the coming months-
Hotwire, Qixo and FareChase are three entries that have been tried recently-
They will have more opportunities to find the best ticket for themselves.
So who really cares about prejudice? The Consumer Report article flashes a big red neon sign with a warning on it-
But it seems to me that this guy is starting to talk nonsense.
Ironically, the Internet is not reliable and we all become smart consumers.
Isn\'t this all about progress? -----------
Now it\'s your turn: Do you agree that the issue of bias is basically not a big deal, and you think Orbitz will ruin the entire air travel industry and tell me what you think.
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