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comment: thumbs up for bp. it\'s great at marketing and, greenwashing
by：Yovog
2023-06-13
Comment: With BP\'s clever marketing technique \"thank you\" button released nationwide, we will feel a wave of positive emotions in New Zealand.
Now it\'s not enough to just light up your lights, turn on your dangers, or simply wave or smile, you can press a button on the dashboard and a pleasant green thumb --
In order to thank another driver for his courtesy, up will light up your back window.
It\'s a great marketing campaign, and as tobacco companies have done in the last few days of their ability to advertise publicly, it\'s crafty to make us fall in love with a growing backlashsocial product.
Gasoline is the first, followed by BP itself.
They are taking advantage of the marketing science supported by experts such as Peter Field, that is, emotional advertising is more effective than functional advertising.
Press the \"thank you\" button or see that the result of your drive lights up the \"dopamine\" and that\'s marketing gold.
Hopefully BP has made the most of them-there is no doubt that people will be clamoring to catch them.
But this is the case.
We were washed green. This will not be the last time.
Searching for \"BP environmental performance statistics\" on the Internet is surprising to provide the first few links of BP.
Their network team has a top-notch performance in managing a company\'s online reputation, and while this is by no means the worst offender in the world\'s oil industry, the company has some less eco-friendly historyConscious action
For example, the consumer ethics report states that Exxon, Shell, BP, Chevron and ConocoPhillips are members of the International Association of Oil and Gas Producers (IOGP)
It is one of several industry associations that put pressure on the EU to \"cancel or phase out renewable energy and energy efficiency targets and renewable energy national support programs,\" according to the 2015 report.
They also reported that BP is a member of the Oil and Gas Climate Initiative (OGCI)
The company said it was \"aiming to lead the industry in tackling climate change \".
It is also important that we continue to question BP\'s commitment to environmental alternatives.
BP announced it will invest $2018.
From a total of $15, the investment in low-carbon technology reached 5bn.
We should perhaps thank you, although BP is at a different level than the top 21 oil companies in the United States, which apparently spent $0. 673 billion in six years to influence the American political system and support them in thinking, including another $50 million to stop clean energy in seven states.
At the same time, what do we see on a global scale?
The collective power of Greta\'s Tunberry, destroy the rebellion, David Attenborough, our school
Children of the year, many committed organizations and (wait for it)
Climate change itself helps to improve the situation, so the UK, Ireland, Canada and France have recently announced climate emergencies, as well as Auckland, Wellington, Christchurch and Dunedin
The New Zealand government may also announce one soon.
More than 50 top scientists in New Zealand called for a climate emergency yesterday.
However, with our council, perhaps soon the government has declared a climate emergency, there is little evidence of anything happening.
Where are the incentives for buying and using electric vehicles, getting solar panels, efficient or large-scale recycling, and reducing social waste?
In addition, we are still decades away from the public transport system that can fully replace cars (
If it should or can).
We are busy issuing licenses for bottled water (
In plastic bottles)
Millions across the country saw them shipped overseas.
At present, it seems that we can\'t even control the drainage in an environmental way.
Therefore, the BP \"thank you\" button is the latest button in the fuel company\'s charm offensive to win our hearts (
Or the heart of our children? ;
Most likely the kids who marched to highlight concerns about climate change)
Although their global suppliers/owners are still trying to minimize action on climate change.
So, pay tribute to BP for a marketing campaign this year.
Unfortunately, as a New Zealander who takes climate change seriously, we should refuse to support Teslas, Nissan Leafs, modern Ioniqs and bicycles.
Ben Goodale is a New Zealand marketing specialist with decades of industry experience.
Now it\'s not enough to just light up your lights, turn on your dangers, or simply wave or smile, you can press a button on the dashboard and a pleasant green thumb --
In order to thank another driver for his courtesy, up will light up your back window.
It\'s a great marketing campaign, and as tobacco companies have done in the last few days of their ability to advertise publicly, it\'s crafty to make us fall in love with a growing backlashsocial product.
Gasoline is the first, followed by BP itself.
They are taking advantage of the marketing science supported by experts such as Peter Field, that is, emotional advertising is more effective than functional advertising.
Press the \"thank you\" button or see that the result of your drive lights up the \"dopamine\" and that\'s marketing gold.
Hopefully BP has made the most of them-there is no doubt that people will be clamoring to catch them.
But this is the case.
We were washed green. This will not be the last time.
Searching for \"BP environmental performance statistics\" on the Internet is surprising to provide the first few links of BP.
Their network team has a top-notch performance in managing a company\'s online reputation, and while this is by no means the worst offender in the world\'s oil industry, the company has some less eco-friendly historyConscious action
For example, the consumer ethics report states that Exxon, Shell, BP, Chevron and ConocoPhillips are members of the International Association of Oil and Gas Producers (IOGP)
It is one of several industry associations that put pressure on the EU to \"cancel or phase out renewable energy and energy efficiency targets and renewable energy national support programs,\" according to the 2015 report.
They also reported that BP is a member of the Oil and Gas Climate Initiative (OGCI)
The company said it was \"aiming to lead the industry in tackling climate change \".
It is also important that we continue to question BP\'s commitment to environmental alternatives.
BP announced it will invest $2018.
From a total of $15, the investment in low-carbon technology reached 5bn.
We should perhaps thank you, although BP is at a different level than the top 21 oil companies in the United States, which apparently spent $0. 673 billion in six years to influence the American political system and support them in thinking, including another $50 million to stop clean energy in seven states.
At the same time, what do we see on a global scale?
The collective power of Greta\'s Tunberry, destroy the rebellion, David Attenborough, our school
Children of the year, many committed organizations and (wait for it)
Climate change itself helps to improve the situation, so the UK, Ireland, Canada and France have recently announced climate emergencies, as well as Auckland, Wellington, Christchurch and Dunedin
The New Zealand government may also announce one soon.
More than 50 top scientists in New Zealand called for a climate emergency yesterday.
However, with our council, perhaps soon the government has declared a climate emergency, there is little evidence of anything happening.
Where are the incentives for buying and using electric vehicles, getting solar panels, efficient or large-scale recycling, and reducing social waste?
In addition, we are still decades away from the public transport system that can fully replace cars (
If it should or can).
We are busy issuing licenses for bottled water (
In plastic bottles)
Millions across the country saw them shipped overseas.
At present, it seems that we can\'t even control the drainage in an environmental way.
Therefore, the BP \"thank you\" button is the latest button in the fuel company\'s charm offensive to win our hearts (
Or the heart of our children? ;
Most likely the kids who marched to highlight concerns about climate change)
Although their global suppliers/owners are still trying to minimize action on climate change.
So, pay tribute to BP for a marketing campaign this year.
Unfortunately, as a New Zealander who takes climate change seriously, we should refuse to support Teslas, Nissan Leafs, modern Ioniqs and bicycles.
Ben Goodale is a New Zealand marketing specialist with decades of industry experience.
