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china\'s xiaomi seeks to reignite global push with spain launch
by：Yovog
2023-09-25
BEIJING (Reuters)-
Chinese smartphone maker Xiaomi Inc. launched sales in Spain on Tuesday, its first foray into western Europe, as it reversed the global stagnation in Europe and other developed markets in the United States.
Xiaomi will initially sell its flagship Mi A1 smartphone for € 229 ($265. 85)
In Spain and the Internet since Wednesday.
Connected products including scooters, air purifiers and coffee machines.
Wang Xiang, head of Xiaomi\'s global operations, said: \"This proves that we are very, very serious about becoming a global company, not only a Chinese company, but also working not only in developing countries,\" told Reuters before the press conference.
\"We want to extend our ambitions to developed regions such as Western Europe, which is only the first step.
\"Xiaomi was once the world\'s most valuable start-up in 2014, but in 2016, due to unmanageable international expansion and fierce competition from local rivals Huawei Technology Co. , Ltd. , Vivo and Oppo
It pulled out of several overseas markets, including Brazil and Indonesia, but it has started and restarted this year.
Sales in dozens of countries including Indonesia, Vietnam, Russia, the United Arab Emirates and Ukraine.
\"We are more focused now and we have more resources,\" Wang said . \" He added that the company learned from previous failed entries and is now hiring heavily overseas.
Earlier this year, when high-
Hugo Barra, head of profile, left the company to join the augmented reality team at Facebook.
In July, Xiaomi received a $1 billion loan to boost its overseas expansion and help launch its physical productsand-mortar stores.
Xiaomi\'s sales are also picking up this year, and it has overtaken Apple as the fourth in China.
According to research firm Canalys, the smartphone vendor with the largest sales, in part because of its focus on offline stores.
Lucio Chen, Singapore
Analysts at Canalys say the value of Xiaomifor-
In recent years, the lure of money has been weakened by the rise of local competitors, but its offline push is now helping to \"revive\" its domestic market \".
It has a strong presence in India, where smartphone sales are second only to Samsung Electronics, and plans to open 1,000 global stores in the next two years.
According to the latest Canalys data, Xiaomi sold about 10% smartphones outside of China by the middle of last year. ($1 = 0. 8614 euros)
Chinese smartphone maker Xiaomi Inc. launched sales in Spain on Tuesday, its first foray into western Europe, as it reversed the global stagnation in Europe and other developed markets in the United States.
Xiaomi will initially sell its flagship Mi A1 smartphone for € 229 ($265. 85)
In Spain and the Internet since Wednesday.
Connected products including scooters, air purifiers and coffee machines.
Wang Xiang, head of Xiaomi\'s global operations, said: \"This proves that we are very, very serious about becoming a global company, not only a Chinese company, but also working not only in developing countries,\" told Reuters before the press conference.
\"We want to extend our ambitions to developed regions such as Western Europe, which is only the first step.
\"Xiaomi was once the world\'s most valuable start-up in 2014, but in 2016, due to unmanageable international expansion and fierce competition from local rivals Huawei Technology Co. , Ltd. , Vivo and Oppo
It pulled out of several overseas markets, including Brazil and Indonesia, but it has started and restarted this year.
Sales in dozens of countries including Indonesia, Vietnam, Russia, the United Arab Emirates and Ukraine.
\"We are more focused now and we have more resources,\" Wang said . \" He added that the company learned from previous failed entries and is now hiring heavily overseas.
Earlier this year, when high-
Hugo Barra, head of profile, left the company to join the augmented reality team at Facebook.
In July, Xiaomi received a $1 billion loan to boost its overseas expansion and help launch its physical productsand-mortar stores.
Xiaomi\'s sales are also picking up this year, and it has overtaken Apple as the fourth in China.
According to research firm Canalys, the smartphone vendor with the largest sales, in part because of its focus on offline stores.
Lucio Chen, Singapore
Analysts at Canalys say the value of Xiaomifor-
In recent years, the lure of money has been weakened by the rise of local competitors, but its offline push is now helping to \"revive\" its domestic market \".
It has a strong presence in India, where smartphone sales are second only to Samsung Electronics, and plans to open 1,000 global stores in the next two years.
According to the latest Canalys data, Xiaomi sold about 10% smartphones outside of China by the middle of last year. ($1 = 0. 8614 euros)
