appliance makers aiming upscale

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This article is published in 7/10/2016 (1030 days ago)
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LG Electronics pushes its brand uptown to the high end
Terminal equipment that reflects the lukewarm consumption demand of the public
Refrigerators and stoves are available. South Korea-
The US-based company, known for its stylish high-definition TV, is home to many North American consumers, and this week officially launched LG\'s iconic luxury brand, including oled TV and 31-cubic-
Fridge with saw feetthrough door.
When tapping twice, the InstaView feature of the refrigerator allows you to see the inside without opening the door.
Is your hand full of groceries?
Move your foot along the sensor at the bottom of the refrigerator and the door will open automatically.
These features, coupled with stylish designs, are accompanied by high prices-US$8,499.
But LG believes that niche markets that want their consumers will grow at $1,200, faster than simpler products in the general market.
The Association of Home Appliance Manufacturers said it expects major home appliance shipments in North America to remain at about the level by August.
However, there is more interest in refrigerators and kitchen appliances.
\"We see the growth of stainless steel as proof of this,\" said Vice President Jill nauteni.
President of Communications and Marketing of the association.
\"Consumers will definitely look for professional styling in their kitchen.
\"Television demand as the core of LG\'s business is also declining.
Television shipments in North America are expected to decline by less than 1 percentage point to 42 units this year.
Global shipments are expected to drop by 18 thousand, according to IHS Markit Technology estimates. 6 per cent.
Faced with the same resistance, LG\'s competitors have begun to sell products to the luxury market.
LG Signature will compete with Sony XBR and Samsung suhd TV as well as Bosch and Wolf\'s appliances at the high end.
William Cho, CEO of LG Electronics USA, said the products in this new series are designed to connect with \"those who have an extraordinary lifestyle and want to experience innovation in their daily lives. The high-
The terminal TV market has proven to be a testing ground for LG and other companies, showing stagnant growth in the overall market.
\"LG has been selling expensive oled for a while.
SIGNATURE lineup is just a super
A high-end product line on top of a wider lineup of OLED products, \"said Paul Gagnon, director of television research at IHS Markit Technology.
Oled TV starts at about $2,300, helping LG increase its market share at $1,000
In the mature TV market, prices have risen to 15 cents, Gagnon said.
Samsung accounted for 51 of this figure.
The terminal TV market, while Sony\'s market share is 21.
Samsung, for example, has 80-
The same price is about $20,000 Inch Curved 4k suhd TV.
\"As TV prices are generally falling, TV manufacturers see a decline in profit margins for all TV sales,\" said Brett sapp, senior research director at Parks Associates. \"The highest-
The high-end market is a place where profit margins are still high.
\"The competition is not pat.
Samsung recently acquired California-
High based on luxury home appliance manufacturer Dacor
Terminal products.
It also brings its own Home Hub smart refrigerator to the market (
Starting at $5,599)with a built-in Wi-Fi-
Connected Touch screen like a calendar, play Pandora so you can order groceries.
Other new products signed by LG include 77-
Oled TV (inch SignatureUS$19,999)
This is the thinnest time LG has ever had. 57 millimeters. A 65-inch model (US$7,999)
It\'s been two months.
There\'s an 80-
The TV rack has a built-in Watt Hamon/carton surround speaker system.
The LED control panel is embedded on the glass door of the LG Signature extra-large capacity washing machine (US$1,999).
LG air purifier (
Listing later this year, $1,699)
There is a smart indicator that changes from red to blue as indoor air quality improves.
All of these products, as well as future products such as dryer and washer/dryer combinations, will only come with the LG Signature logo, not the usual LG brand logo.
It took LG nearly two years to conduct consumer research and work on the design and functionality of the LG Signature Series, Cho said.
\"It\'s time for us to develop and demonstrate how much we can do in terms of technology and design, especially for our most discerning customers,\" he said . \".
Can LG\'s signboard recruit bear fruit?
Editor Keith Barry said: \"LG is a newbie in the industry and wants to show its capabilities, like OLED, and the signature proves what the company can doin-
Head of home and car insurance reviewed. com.
\"Is the consumer willing to spend Miele/Viking/Wolf\'s money on a high
\"LG is still to be seen,\" he said . \".
\"Traditional luxury consumers tend to stick to what they know, which may be the reason why LG uses technology --forward angle. \"—