an unlikely team makes budget air purifiers for china’s pollution-choked residents

by:Yovog     2023-05-22
Although there is no business background, an arbitrary price point is set and starting with no name recognition, Beijing-
StartupSmart airsold has sold for more than 2,500it-
Your own air purifier kit, almost as much as replacing the filter, and a more powerful \"cannon\" kit of 600 since mid-term salesSeptember.
This elite team of four people is making waves in the heavily polluted Chinese cities, and a very simple fact is that by tying the HEPA 1 filter to a household fan, it only costs 200 yuan, you can clean the air at home ($33).
\"Air purifiers have always been luxury goods,\" said Smart Air\'s CTO, chief financial officer, amateur comedian and amateur juggling actor Gus Tate.
He explained the common misconception that expensive brands
To clear PM 2, models need to be named from IQ Air, Blue Air, and Philips.
Pollution, a tiny and dangerous particle, is a common indicator of smoke levels.
\"The car market seems to be only BMW, and people think it\'s the only way out.
While the idea has been around for a while, no one really knows if this basic design really works.
Then the founder, Thomas tarham, made some of the most thorough and comprehensive aspects. by-
As of last year, the test results were posted on his blog.
Please note that he is not a scientist or engineer and there is a general lack of industry standards, but his research has found that the \"Ferrari\" filter-in this case, 2,700 yuan ($446)
Philips and RMB 3,600 ($595)
Blue Air model-only a little better than his team\'s DIY creations.
The DIY version filters out 92% of PM 2.
5 tablets, and 96% points for Blue Air and Philips.
It is a healthy habit to wear a mask in Beijing when you go out.
But Beijingers often believe that their homes and offices are safe havens to some extent, and that they will not be punctured and stuck in your lungs by such small particles.
In fact, the interior is not much safer than the outdoors, says Ted Patterson, the team\'s designer, lead singer, and unusual film actor.
Shoot clockwise from the top left: patterns around Thomas tahim, Gus Tate, Anna Guo and Ted Steem have returned to the United States to complete his cross PhD
Cultural psychology at the University of Virginia, but Tate and other team members have tested more at home on every variable they can think.
As for business things, smart air almost makes up for this as it develops.
The team did not conduct any customer research and worked out five
The annual plan, even bother to accurately evaluate the price of the purifier.
All the assembly, packaging and distribution of Tate apartments have been running out for weeks.
One of his biggest misconceptions, Tate recalls, is how the team will be paid.
\"You just bought something and you sold more than you did,\" he assumed, \"but that\'s not the case.
\"Most of the company\'s revenue is used to buy more materials to make more purifiers, so for a period of time, wages make smart air Red.
Fortunately, demand remains strong.
Sometimes it\'s too strong.
When the record waves-
In December, Shanghai and other surrounding cities were heavily polluted and more than 100 units of smart air were sold every day.
As a result, the order backlog was over two weeks.
Still, Tate says Smart Air has finally taken a break and sales have slowed, at least for now.
He said, \"for the first time, we overestimate the demand for a period of time-the Spring Festival.
\"Smart Air has rejected some investment proposals without seeking funds.
The team is in the early stages of legally registering the company, but there is also a quick and dirty exit.
One possibility, Tate said, is to \"stay underground as long as possible, make as much money as possible, and then sell it.
\"In any case, they never engage in academic activities for money.
When Talhelm makes its own purifier and starts running tests as an auxiliary project, intelligent air is actually conceived.
\"It shouldn\'t even be a company at all,\" Tate said . \". “All [Talhelm]
What really wants to do is share his findings and give an academic speech.
That conversation turned into a workshop, and eventually into smart air.
They continue to spread the news at local bars and other expats. heavy health-and startup-The party was realized.
At first, they received a large number of followers from their foreign compatriots, but Tate said most of their current sales came from Chinese families.
Their products have also been approved by the doctor.
Richard Saint Cyr, author of my health, a local blog in Beijing, often writes about air pollution.
No one on the team seems particularly concerned about this long term issue.
The long term life of the company, and even Tate, has accepted the reality that it may be overtaken by a larger company after being notified.
\"It\'s easy for people to be our fans,\" he said . \".
\"I think they can beat us.
But that doesn\'t mean smart aviation is doomed to fail.
Even if they meet a valuable challenger in China, there are a lot of polluted cities on Earth that they can theoretically expand.
India is at the top of the list.
\"Any place where air pollution and manufacturing costs are low,. K. A.
Developing world
\"Did I mention it was cheap and ugly?
The fan will not be the center of your living room.
In fact, you may want to hide it somewhere when the guest comes over.
It\'s not a spectator. it\'s probably high-dollar models.
Also, the HEPA filter only removes particulate matter if you are concerned-not harmful gases or radiation.
However, for ordinary Beijingers,
Benefit analysis shows that it doesn\'t make much sense to spend more than ten times on a big company. name brand.
Aware of this, smart air cloning has begun to sprout on Taobao.
Tate said that you can assemble your own fan for 166 yuan ($27. 40)
If you buy components in pieces, then with Smart Air, you\'re basically paying for not having to look for each point separately.
However, no one living in a polluted city should be affected by indoor pollution.
$33 is a small cost of improving health. (
Edited by Steven Millward)
Statement: buy and use smart air purifier. [1]:High-
Particle absorption efficiency (HEPA)
Is the filter standard for removing PM 0 particles.
3 or larger, usually used for aircraft, motor vehicles and air purifiers.
An unlikely team makes cheap air purifiers for pollution in China
In Asia, choking residents first appeared in the technology sector.
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