why millennials are fixated on jade rollers, ancient chinese beauty tools - skin care device

Ancient Chinese skin
Care tools purchased on Amazon for $7. 98?
This is the top work of beautiful Super influencer Marianna Hewitt
Sales member-
According to the reward style, the linked product of 2017 is the influencer network that helps content creators monetize content.
Beauty Tools-
Known as jade roller-
Sold thousands of units.
Hewitt links to jade roller from the video she posted to her YouTube account on July, a tutorial request from curious followers who responded to her own Instagram story using the tool.
"The video is doing very well, better than the normal video [on my account]
This is a evergreen video that has been watched repeatedly.
"It's been shared a lot," Hewitt said . ".
"Everyone is interested in it --
They either see it, want to know how to use it, or have never seen it before and want to know what it is.
So, what is the jade roller?
The actual tool is basically a small rolling pin made of jade, designed to be a sense of cooling and-
Inflammation, lymph-Drainage effect.
Its origins story is vague, but most brands selling drums think it has been used for centuries in beauty ceremonies in China.
It is said that the roller also has mysterious power, because it is said that Jade itself represents healing and protection, and promotes wisdom, balance and equal quality.
Hewitt found jade rollers in a story she read online last year and quickly shared her findings with her 784,000 Instagram fans.
"Of course, the first thing I did was Search for the purchase on Amazon and they were only $7, so of course I added it to the cart," Hewitt of Jade Roller said.
"Maybe I wouldn't be impulsive if the price was higher --bought it.
There are a lot of more advanced tools, but it's simple --
Once I start playing with it and use it in my Instagram story, my followers say, 'Oh my God, can you make a video?
Although Hewitt is one of the higher
Introduction content creator in order to promote jade roller, of course she is not the only one-
Fast internet search has produced a lot of content about how to use media tools such as Vogue and Well & Good, which were released from the end of 2016 to the beginning of this year. Through Thinking, click
Bait titles like "we put together the jade face rollers you can see everywhere in the test.
According to the platform, Pinterest's search for facial rollers increased by 345% in 2017.
How does jade roller become the staple food of Internet skin --
Nursing content is as unclear as its origin story
Although Alicia case's makeup artist Doty told WWD that she could go back to a 2016 article published by W, which quoted her as saying that she often used earlier that year on Grammy winners, she wrote an article for Lenny's letter announcing her position of wearing at least no makeup in public.
In any case, jade rollers are experiencing a cultural era that goes beyond the slowdown in the US beauty equipment marketS. —
The NPD Group followed up on sales of prestige facial skin
The category of care equipment is $207.
2 million in 2017, down 11% from the previous year
Not only are influential people, but beauty brands and retailers are also following this trend.
The low price and ease of use of jade rollers are only two qualities that are agreed with millennial beauty consumers like Hewitt's followers.
Millennials are a demanding group.
Provide quality products for value and instant visible results and get beautiful items Instagram likes
All three of the jade rollers are available.
Not to mention, as WWD reported last year, millennials prefer the wisdom and non-traditional spiritual practices of the new era to any other consumer group. Consider Mary-
Kate Olsen and Ashley Olsen at a fashion show earlier this month, designers distributed a series of healing crystals to the audience as parting gifts. Skin-
Care brands have found that adding jade rollers to their goods is a way to increase unit sales and to collect interest from new retail partners eager to open up promotional productsshelf. In the U. S. , the once-
The nameless jade roller is mainly used for the whole
Learning about aesthetics and makeup artists can only be purchased mainly through online markets such as Etsy and Amazon.
Makeup artist Doti bought her original jade roller-
And she-
Bought from a small shop that no longer exists on Prince Street.
But a large number of brands sell jade rollers in mainstream beauty retailers such as Nordstrom and Free People. Seattle-based skin-
The care brand Herbivore Botanicals discovered the charm of the jade roller in a similar way to Hewitt.
"Someone posted a picture of our product on Instagram and we said, 'Oh that's cool, 'so we re-posted it and we received thousands of comments [asking]
About the tool and where it can be bought, "said Alison Knes, director of the herbivore plant Brand, who sold the jade roller for $25 on its website, sell rose quartz rollers for $45.
"We started looking at where we could get it and how quickly we could get it, and it all started because of Instagram posts.
We don't know how big it will be, so our first order is 25 pieces and it is [immediately]sold out.
Due to the success of the jade roller, Herbivore is considering adding tools such as gua sha, a flat jade used for Chinese medicine treatment, which is said to be intended to stimulate the flow of oxidized blood, Kerns said.
Jade Roller also got the best benefit from retailers.
"It could be our number. one question [from retailers],” said Kerns.
"Like, 'Hey, we like your assortment, but when can you buy US jade rollers?
Kerns pointed out that due to the low sales volume of jade rollers, it does not necessarily contribute to the overall sales volume of the brand
More expensive than typical herbivores.
A facial oil can cost up to $88.
But it adds unit volume and the roller has always been one of the top products of the brand
Since its launch last year, there have been five performances.
She attributed the success of the jade roller to the millennial obsession with health.
"This is the perfect combination of self.
Care and Health
Give yourself a small facial massage, stress relief, and relaxing time.
"Other brands of jade rollers have achieved similar success. Dr.
Lames Hamdan in Shifa, Dubai
Luxurious natural skin
Nursing brand, early adop of jade roller, a few years ago, customers who buy exclusive shifa facial treatments at the Beverly Hills Peninsula Spa ask them where they can buy "the last me of what you 've used.
Hamdan began to introduce the lawit’s a top-selling skin-
Nursing brand of Middle East Sephora-
Extensive retail distribution in the United StatesS.
On January, her $63 jade roller was sold out immediately at Nordstrom.
The retailer restocked twice, and although Hamdan's tools were significantly higher than $7, both sold out quickly.
Version 98 Hewitt link.
Hamdan attributed the price difference to the quality of the Jade she used.
"I 've seen the $7 rollers, which are not usually real jade --
There is some plastic inside.
"The tool and its use are very simple," she said.
You don't have to need a degree in lymphatic massage to figure it out.
Customers have returned to the most basic areas and are aware of the benefits of lymphatic drainage massage.
"Celebrity facialist Angela Caglia, similar to Hamdan's experience, has launched her own brand rose quartz roller, which is sold out within an hour of the exclusive launch of viollegrey. com.
According to Los Angeles, the rose quartz roller is a less common iteration of the jade roller, made of rose quartz stone crystal, which is said to promote "the energy of Love"
Based on entrepreneurs.
The $65 roller sold out after Viollet Grey sent an email
Send an email to a customer named "why do you need a face roller" with a gif that shows how to use the roller.
Caglia is a supporter of more sophisticated beauty tools
She sold her omelet. Air skin spa —
But she noticed that she had very few clients.
This allowed her to add a simpler tool to her product line.
"I need something that women will use," Caglia said . ".
"You can have the best gadget in the world, but it doesn't work if you don't use it.
Japanese beauty & health technology company MTG-
The parent company of Madonna skin-Nursing line MDNA-
Take the facial roller concept further.
MTG's ReFa brand pushes its Carat a Carat face and body roller onto brickand-
Mortar retail in the United StatesS.
This spring, Saks Fifth Avenue-
In the United States of ReFa. S. e-
Business website and dermstore. com. The ReFa’s two-
Platinum-
The coating roller is designed to simulate the actual massage movement by physically squeezing and lifting the skin between the two spires.
"What really lifts your skin is the squeeze movement," says Lake Uchino, senior marketing manager at ReFa USA . ".
The ReFa carat roller also contains solar energy-
Micro-current technology to stimulate skinlifting.
The tool was hit by fever in Japan.
When the brand went public in Isetan in Tokyo last summer, industry insiders said the brand sold 180,000 units a day, compared with 300,000 units a year.
Calculated, the price of the ReFa carat is $290, and the Face Roller alone has a business of $78 million a year.
ReFa received celebrity endorsements on social media such as Miranda Kerr, causing some buzz in the market here.
On the west coast, Nurse Jamie's face lift massage beauty roller, a 360-
The degree spins the purple wand dotted with small raised hexagonal knobs and gets its own massive celebrity endorsements on Instagram and Snapchat, from Khloé Kardashian to Jessica Alba.
This is partly due to the list of celebrity clients of Jamie nurse founder Jamie Schiller --
The entrepreneur nurse runs medical spas in Los Angeles and Abu Dhabi, peddling a variety of beauty tools, from equipment to local skin
Anti-patent careaging pillow.
Schiller's spa and her services have appeared in the episode of Keeping Up With The Kardashians, but her signature purple wand has caused the biggest sensation.
"While other facial rollers are soothing, this boost is designed to mimic the custom blend of different European, impact and finger pressure massage techniques used in our signature facial treatments," Schiller said . ".
"You don't have to follow the face acupuncture map as you ascend --
You can just press it and it's very easy.
"Ultimately, the charm of The Face Roller comes down to its ease of use," says Karina Sulzer, founder of a new skin gym in Los Angeles --
Basic brand for selling Crystal
Face Care from retailers such as free people and detox markets.
Sulzer's rollers are made of different crystals
Soothing effect-
Blue soladite roller Waterstones and black obsi stones help with acne, for example.
Sulzer herself is also a millennial, and she has designed her own route to incorporate millennial preferences for individualism --
She wants her customers to customize their roller selection according to their skin needs.
"Our generation wants something simple.
Before we buy anything, we do research and we want something simple and traditional.
Everything is Wi-
This and high-tech that —
A beautiful daily life should be the time for you to have these healing energies.