what women want, car choice depends on generation - household electrical appliances

LONDON, England (CNN)--
A new survey released this week reveals what women of all ages want from their cars and what affects their buying decisions.
The survey, conducted by Ipsos MORI on behalf of the British Association of Automobile Manufacturers and Traders (SMMT)
The opinions of two different groups of women were analyzed: women with one or more children under the age of 40 and women with older children over the age of 40.
The survey showed significant differences in attitudes between young and older female drivers.
The survey found that young female drivers are increasingly likely to bargain with car dealers.
They may also make independent choices, while women over 40 still have less say in choosing cars at home.
While car dealers are still considered male
Young female drivers are controlled and do not feel like they are treated differently because of their gender.
Environmental issues were not prioritized in both age groups.
Most women over the age of 40 believe that the manufacturer should take responsibility for improving the environmental performance of the car, but many women under the age of 40 believe that consumers should take more responsibility for their actions. Seventy-
Some female drivers in these two age groups do not know the color system
Coding labels designed to highlight the energy efficiency of new cars.
The system is comparable to the one used by household appliances and has been used in Europe since June 2005.
Of the respondents who have visited an auto maker showroom in the past two years, only 17 replied that they definitely saw the color --coded labels'.
The most important factor affecting women's purchasing decisions is the price, but the brand, style, look and color are also important.
Women in both age groups show brand loyalty, and many women choose to maintain the same brand throughout their lives.
Safety is surprisingly low among women's concerns ---
Part of the reason is that they think the new car is safe in nature.
Although some older participants expressed concern about the airbag.
Indoor space is considered an ideal asset for both age groups. Under-
People in their 40 s with big families are more likely to be attracted
Type of vehicle but additional passenger space is also required
People in their 40 s who need space to transport grandchildren or older relatives.
Women in both age groups are suspicious of road pricing plans that are unfair and motivated by money rather than traffic policies.
While in most areas women's attitude towards cars is getting closer and closer to the attitude expressed by men, appearance and style are still one of the top considerations, and only a few women think the appearance of the car is unimportant.
Despite advances in diesel technology, many respondents still have a negative impression of diesel cars, which they believe are noisy and polluted.
Older women expressed concern about alternative fuel technologies and expressed ignorance about the differences between fuel-wide Technologies
Electric and hybrid cars.
One interviewee said about the hybrid car, "Well, if you plug it in overnight and you don't plug it in long enough, I know when the power runs out, but what if not?
Are you on the highway? "CNN.
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Brand is one of the most important considerations for women's cars
Many buyers show lifelong brand loyalty.