wal-mart gets busy: more holiday price cuts - small home appliances

NEW YORK (CNNMoney. com)--Wal-
Wal-Mart's holiday discounts are fast and fierce.
The world's largest retailer announced last Friday that it would cut prices by about 50 names
Home appliance brand.
Describe it as "the largest small household appliance rollback in the company's history" with new price cuts from stainless steel microwave and programmable coffee machines from manufacturers including GE, Hoover and sharp
Specifically,Mart (Charts)
One gentleman said it offered a Hoover vacuum cleaner for $98, below the original price of $112. Coffee 12-
$37 cup programmable coffee machine. 88 (down from $42. 48)
, A Black and Decker fast n easy 8-
A $24 Cup food processor. 88 ($29. 72)and a GE (Charts)
Limited edition microwave for $84 (from $98).
This is the third price cut for thousands of holiday goods. Wal-
Wal-Mart has cut prices on more than 80 of its most popular toys and electronics this year.
Some analysts speculate that,
Wal-Mart is eager to take the lead in withdrawing from the price cut, which may be a sign that Wal-Mart
Wal-Mart businesses are nervous about reaching holiday sales targets. Wal-Mart, Target (Charts)and Costco (Charts)
In some large retail chains,than-
Sales are expected to increase in October.
Industry experts believe that these retailers will do everything they can to attract shoppers in November and December --
Sales and profits in these two months accounted for 50% of retailer's annual sales and profits.
Chief retail industry analyst at NPD Group, a market research firm, Chalal Cohen, believes that,
Wal-Mart's rapid price cuts are not necessarily a sign of desperation, but part of this yearend strategy. "Wal-
"Wal-Mart learned a lesson from two pre-holidays when they didn't have a big discount and lost significant sales in the competition," Cohen said . ".
"Wal-Mart can't --
Mart can stand in this position again and let others seize the momentum. "Wal-
He noted that Wal-Mart had become very positive very early, adding that the company seemed to prefer to be criticized for being too fast and not for being too slow. "Wal-
In the future, Mart can always change the speed. ," he said.
"Now they are looking for sales, not profits. "For budget-
Conscious consumers, the good news is that Wal-Mart
Wal-Mart laid the foundation for a serious price war between discount stores.
Cohen expects low-end market
Pricing sellers like TargetC. Penney (Charts)and Sears (Charts)
Will offer some of the best deals of the season.
"Everyone is planning to be very active on Black Friday.
After this weekend, retailers will evaluate their sales plans and Wal-Mart
Decide what to do next, "Cohen said. Wal-
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