unilever enters air purifier market - best indoor air purifier
Unilever has acquired one of the world's largest air purifier companies.
The Dutch giant is looking to expand its home care business.
The consumer multinational known for its Dove range of beauty products has reached an agreement with Blueair, a Swedish company that produces household and commercial indoor air purifiers.
The price of the transaction has not yet been disclosed.
Blueair was founded in 1996 in Bengt Rittri, and was previously Electrolux before its opening.
Together with many European and Chinese individuals and institutions, he is a major shareholder of the group.
In the past 20 years, Blueair has become one of the largest air purifier suppliers in Asia and the United States, with a market share of about 20 in China.