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Anne Leonard used to speak jargon.
She was immersed in geek life.
Make your eye dull.
Outsourcing costs, Paradigm Shift, prevention principles, extension of producer responsibility.
That was before she found the comic. Today the 45-year-
Old Berkeley, California
The activist is one of North America's new messages about environmental protection.
Boring power point and turgid reports;
In a witty video, explain complex problems in understandable terms.
"We environmental activists are a group of people who are full of complaints," Leonard said . ".
"We bomb people with facts.
But who wants to join a sport where people just scold you?
We must make it inspiring.
We have to make it interesting.
"Over the past few years, more than 12 million people around the world have watched Leonard's animated Web video, the story of things.
The openness of human waste.
It has been translated into more than 15 languages and produced a book of the same name, published on recycled paper in soy ink.
Leonard recently launched the story of bottled water, a video of how smart marketing can become a free item --tap water —
As a source of profits and pollution, and the story of Cap and Trade, she tells how carbon trading can undermine efforts to curb global warming.
The cosmetics story about the toxicity of personal care products will be broadcast live on July 21.
Coming this fall: stories about electronics, planned elimination of computers and mobile phones, and contaminants.
The most powerful environmental organization in the United States, with millions of members and dozens of public relations experts, looks at one of Leonard's --
Women perform with something similar to awe.
"Other people are trying to do what she does --
Including us, "said Carl Pope, president of the Sierra Club.
"But no one is connected to the public.
The point of things-
Consumer society is putting an unsustainable burden on the environment. is not new.
But since she has millions of online fans and more than 70,000 Facebook friends, Leonard goes beyond the usual ecologyaudience.
She will not learn from the qualifiers and warnings.
"Mining," she said at the beginning of the story of things, "is a fancy word for natural resource development and a fancy word for destroying the Earth.
In the cartoon background, the Forest collapsed, the factory burps the pollutants, and the pillow is doused with flames --
Push the cart through "BigBox-Mart.
In the foreground, Leonard (
Real person, not cartoon character)
Strokes, jokes, sighs (“Yuck! ”, “Duh! ”)
And admonish the audience, "Chuck. . . this old-
School thoughtsset.
What started as a whole?
The video, funded by several environmental foundations, sparked the story of the Stuff project, a non-profit organization with a budget of $950,000, with four employees, placed in a century-old attic
Old Carriage House in downtown Berkeley, California
Here, things are kept to a minimum: faded pinkand-
The purple sofa, a few mismatched chairs, and some sensational posters: in front of the coal, there is another way: zero waste.
One afternoon Leonard, dressed in jeans and sandals, gathered staff around a wooden table to help her 10-
There is a one-year-old daughter of a science exhibition project.
There was an invitation for Leonard to appear in Good Morning America (she accepted)
News about the ongoing Persian translation of the story.
There is also a progress report on the school's "story of things" course, as well as a release of a downloadable church learning guide called "Let's have. . . Stuff?
Leonard grew up in Seattle as the daughter of a Boeing engineer and school nurse.
She majored in environmental studies at Barnard College in New York.
She was shocked by all the rubbish on the city streets and she went on a field trip
Staten Island used to be the world's largest garbage dump and shut down fresh landfill sites.
"I really recommend it if you 've never been to a dump," she said . ".
"It's like a secret magazine of society.
You can see what's going on behind the scenes.
"After graduating from college, Leonard worked at Greenpeace for eight years and was involved in a team dedicated to exporting toxic waste from industrialized countries to the Third World.
She lives in India and Bangladesh and has visited factories and garbage dumps in Asia and Africa.
She lobbied the government, organized protests and survived a kidnapping.
Later, he worked for other environmental groups in Washington, D. C. and held a brief marriage. C.
To the founder of the free Myanmar Alliance, ung Zarni.
They have a daughter, Devi.
Leonard and Devi moved to one in 2001.
Bedroom bungalow in North Berkeley, located in a block, where several friends also own a house and tear down the fence between the backyard.
Leonard received $33,000 from her non-profit organization and she doesn't watch TV
She's in charge of advertising equipment-
Consumerism.
She exchanged children's clothes with her neighbors and shared a set of swings, a pickup truck, a fitness machine and a ladder. She has a two-
Seat electric car, Zenn, for $8,000, she powered it with the solar panels she bought in advance on the book.
Tangled pipes of the gray water system shared with neighbors irrigate their yard with washing machinesmachine runoff.
Leonard admits "a kind of neurosis: when I pick up a pen, a cell phone or a toothbrush, its entire life cycle flips in my head.
Plastic is made from oil: I think of oil fields in Nigeria.
I think the children in Congo are dropping out of school to mine a metal for electronics-coltan.
I think of hazardous waste.
Leonard used to speak in terms that were not easy to understand.
But five years ago, at a seminar for activists, when she was talking about the "material economy", the organizers from MoveOn.
Org interrupted her and said, "I don't know what you're talking about.
She again tried to explain how to extract raw materials, followed by the production and distribution of consumer goods, followed by the consumption and disposal of these goods, which are all large-scale and cannot continue forever.
But the attention of her audience has shifted.
Finally, she went to the whiteboard and began to draw cartoons.
After a year of improvement in her visuals by local groups, she raised money to hire Berkeley-
The film-makers, based at the free film studio, will put together videos that become material stories.
Pioneer High School in Tustin, California can see the evidence that Leonard can reach.
: Eighth grade students read stories of things and then list items they have purchased or received as gifts for the past six months.
"We are talking about whether the project is still in use or whether it is important to them," said teacher Gina Dearborn . ".
"This is not the case for most people.
"But Leonard was a little impatient with fans who boasted that they were returning.
Put on shoes, eat organic food, change energy
Efficient bulb.
Such steps, she said, "are like cleaning teeth with dental floss ".
"This is not enough.
Her message is that the government must do more, and people must "mobilize the power of action of citizens" to change the way the economy works.
The list of 10 big things you can do on her website has subtitles like "parking for a walk. . .
When necessary!
Recycle your garbage. . .
Recycling your elected officials
Leonard's new video will be shorter and linked to the activities of the militants.
"The story of cosmetics" is produced in cooperation with the safe cosmetics movement.
"The story of electronics", cooperation with electronics companies
The support coalition will advocate laws requiring manufacturers to safely dispose of used mobile phones and computers.
If her video leaves you at a loss, Leonard has an answer: "I 've been reading the emerging science about happiness," she said pleasantly.
"It turns out that more things won't make us happy after our basic needs are met.
This is the quality of our relationship.
Come together around a common goal. “So, re-engage! It’s more fun.
Related pressani Leonard used to speak jargon.
She was immersed in geek life.
Make your eye dull.
Outsourcing costs, Paradigm Shift, prevention principles, extension of producer responsibility.
That was before she found the comic. Today the 45-year-
Old Berkeley, California
The activist is one of North America's new messages about environmental protection.
Boring power point and turgid reports;
In a witty video, explain complex problems in understandable terms.
"We environmental activists are a group of people who are full of complaints," Leonard said . ".
"We bomb people with facts.
But who wants to join a sport where people just scold you?
We must make it inspiring.
We have to make it interesting.
"Over the past few years, more than 12 million people around the world have watched Leonard's animated Web video, the story of things.
The openness of human waste.
It has been translated into more than 15 languages and produced a book of the same name, published on recycled paper in soy ink.
Leonard recently launched the story of bottled water, a video of how smart marketing can become a free item --tap water —
As a source of profits and pollution, and the story of Cap and Trade, she tells how carbon trading can undermine efforts to curb global warming.
The cosmetics story about the toxicity of personal care products will be broadcast live on July 21.
Coming this fall: stories about electronics, planned elimination of computers and mobile phones, and contaminants.
The most powerful environmental organization in the United States, with millions of members and dozens of public relations experts, looks at one of Leonard's --
Women perform with something similar to awe.
"Other people are trying to do what she does --
Including us, "said Carl Pope, president of the Sierra Club.
"But no one is connected to the public.
The point of things-
Consumer society is putting an unsustainable burden on the environment. is not new.
But since she has millions of online fans and more than 70,000 Facebook friends, Leonard goes beyond the usual ecologyaudience.
She will not learn from the qualifiers and warnings.
"Mining," she said at the beginning of the story of things, "is a fancy word for natural resource development and a fancy word for destroying the Earth.
In the cartoon background, the Forest collapsed, the factory burps the pollutants, and the pillow is doused with flames --
Push the cart through "BigBox-Mart.
In the foreground, Leonard (
Real person, not cartoon character)
Strokes, jokes, sighs (“Yuck! ”, “Duh! ”)
And admonish the audience, "Chuck. . . this old-
School thoughtsset.
What started as a whole?
The video, funded by several environmental foundations, sparked the story of the Stuff project, a non-profit organization with a budget of $950,000, with four employees, placed in a century-old attic
Old Carriage House in downtown Berkeley, California
Here, things are kept to a minimum: faded pinkand-
The purple sofa, a few mismatched chairs, and some sensational posters: in front of the coal, there is another way: zero waste.
One afternoon Leonard, dressed in jeans and sandals, gathered staff around a wooden table to help her 10-
There is a one-year-old daughter of a science exhibition project.
There was an invitation for Leonard to appear in Good Morning America (she accepted)
News about the ongoing Persian translation of the story.
There is also a progress report on the school's "story of things" course, as well as a release of a downloadable church learning guide called "Let's have. . . Stuff?
Leonard grew up in Seattle as the daughter of a Boeing engineer and school nurse.
She majored in environmental studies at Barnard College in New York.
She was shocked by all the rubbish on the city streets and she went on a field trip
Staten Island used to be the world's largest garbage dump and shut down fresh landfill sites.
"I really recommend it if you 've never been to a dump," she said . ".
"It's like a secret magazine of society.
You can see what's going on behind the scenes.
"After graduating from college, Leonard worked at Greenpeace for eight years and was involved in a team dedicated to exporting toxic waste from industrialized countries to the Third World.
She lives in India and Bangladesh and has visited factories and garbage dumps in Asia and Africa.
She lobbied the government, organized protests and survived a kidnapping.
Later, he worked for other environmental groups in Washington, D. C. and held a brief marriage. C.
To the founder of the free Myanmar Alliance, ung Zarni.
They have a daughter, Devi.
Leonard and Devi moved to one in 2001.
Bedroom bungalow in North Berkeley, located in a block, where several friends also own a house and tear down the fence between the backyard.
Leonard received $33,000 from her non-profit organization and she doesn't watch TV
She's in charge of advertising equipment-
Consumerism.
She exchanged children's clothes with her neighbors and shared a set of swings, a pickup truck, a fitness machine and a ladder. She has a two-
Seat electric car, Zenn, for $8,000, she powered it with the solar panels she bought in advance on the book.
Tangled pipes of the gray water system shared with neighbors irrigate their yard with washing machinesmachine runoff.
Leonard admits "a kind of neurosis: when I pick up a pen, a cell phone or a toothbrush, its entire life cycle flips in my head.
Plastic is made from oil: I think of oil fields in Nigeria.
I think the children in Congo are dropping out of school to mine a metal for electronics-coltan.
I think of hazardous waste.
Leonard used to speak in terms that were not easy to understand.
But five years ago, at a seminar for activists, when she was talking about the "material economy", the organizers from MoveOn.
Org interrupted her and said, "I don't know what you're talking about.
She again tried to explain how to extract raw materials, followed by the production and distribution of consumer goods, followed by the consumption and disposal of these goods, which are all large-scale and cannot continue forever.
But the attention of her audience has shifted.
Finally, she went to the whiteboard and began to draw cartoons.
After a year of improvement in her visuals by local groups, she raised money to hire Berkeley-
The film-makers, based at the free film studio, will put together videos that become material stories.
Pioneer High School in Tustin, California can see the evidence that Leonard can reach.
: Eighth grade students read stories of things and then list items they have purchased or received as gifts for the past six months.
"We are talking about whether the project is still in use or whether it is important to them," said teacher Gina Dearborn . ".
"This is not the case for most people.
"But Leonard was a little impatient with fans who boasted that they were returning.
Put on shoes, eat organic food, change energy
Efficient bulb.
Such steps, she said, "are like cleaning teeth with dental floss ".
"This is not enough.
Her message is that the government must do more, and people must "mobilize the power of action of citizens" to change the way the economy works.
The list of 10 big things you can do on her website has subtitles like "parking for a walk. . .
When necessary!
Recycle your garbage. . .
Recycling your elected officials
Leonard's new video will be shorter and linked to the activities of the militants.
"The story of cosmetics" is produced in cooperation with the safe cosmetics movement.
"The story of electronics", cooperation with electronics companies
The support coalition will advocate laws requiring manufacturers to safely dispose of used mobile phones and computers.
If her video leaves you at a loss, Leonard has an answer: "I 've been reading the emerging science about happiness," she said pleasantly.
"It turns out that more things won't make us happy after our basic needs are met.
This is the quality of our relationship.
Come together around a common goal. “So, re-engage! It’s more fun.
Related pressani Leonard used to speak jargon.
She was immersed in geek life.
Make your eye dull.
Outsourcing costs, Paradigm Shift, prevention principles, extension of producer responsibility.
That was before she found the comic. Today the 45-year-
Old Berkeley, California
The activist is one of North America's new messages about environmental protection.
Boring power point and turgid reports;
In a witty video, explain complex problems in understandable terms.
"We environmental activists are a group of people who are full of complaints," Leonard said . ".
"We bomb people with facts.
But who wants to join a sport where people just scold you?
We must make it inspiring.
We have to make it interesting.
"Over the past few years, more than 12 million people around the world have watched Leonard's animated Web video, the story of things.
The openness of human waste.
It has been translated into more than 15 languages and produced a book of the same name, published on recycled paper in soy ink.
Leonard recently launched the story of bottled water, a video of how smart marketing can become a free item --tap water —
As a source of profits and pollution, and the story of Cap and Trade, she tells how carbon trading can undermine efforts to curb global warming.
The cosmetics story about the toxicity of personal care products will be broadcast live on July 21.
Coming this fall: stories about electronics, planned elimination of computers and mobile phones, and contaminants.
The most powerful environmental organization in the United States, with millions of members and dozens of public relations experts, looks at one of Leonard's --
Women perform with something similar to awe.
"Other people are trying to do what she does --
Including us, "said Carl Pope, president of the Sierra Club.
"But no one is connected to the public.
The point of things-
Consumer society is putting an unsustainable burden on the environment. is not new.
But since she has millions of online fans and more than 70,000 Facebook friends, Leonard goes beyond the usual ecologyaudience.
She will not learn from the qualifiers and warnings.
"Mining," she said at the beginning of the story of things, "is a fancy word for natural resource development and a fancy word for destroying the Earth.
In the cartoon background, the Forest collapsed, the factory burps the pollutants, and the pillow is doused with flames --
Push the cart through "BigBox-Mart.
In the foreground, Leonard (
Real person, not cartoon character)
Strokes, jokes, sighs (“Yuck! ”, “Duh! ”)
And admonish the audience, "Chuck. . . this old-
School thoughtsset.
What started as a whole?
The video, funded by several environmental foundations, sparked the story of the Stuff project, a non-profit organization with a budget of $950,000, with four employees, placed in a century-old attic
Old Carriage House in downtown Berkeley, California
Here, things are kept to a minimum: faded pinkand-
The purple sofa, a few mismatched chairs, and some sensational posters: in front of the coal, there is another way: zero waste.
One afternoon Leonard, dressed in jeans and sandals, gathered staff around a wooden table to help her 10-
There is a one-year-old daughter of a science exhibition project.
There was an invitation for Leonard to appear in Good Morning America (she accepted)
News about the ongoing Persian translation of the story.
There is also a progress report on the school's "story of things" course, as well as a release of a downloadable church learning guide called "Let's have. . . Stuff?
Leonard grew up in Seattle as the daughter of a Boeing engineer and school nurse.
She majored in environmental studies at Barnard College in New York.
She was shocked by all the rubbish on the city streets and she went on a field trip
Staten Island used to be the world's largest garbage dump and shut down fresh landfill sites.
"I really recommend it if you 've never been to a dump," she said . ".
"It's like a secret magazine of society.
You can see what's going on behind the scenes.
"After graduating from college, Leonard worked at Greenpeace for eight years and was involved in a team dedicated to exporting toxic waste from industrialized countries to the Third World.
She lives in India and Bangladesh and has visited factories and garbage dumps in Asia and Africa.
She lobbied the government, organized protests and survived a kidnapping.
Later, he worked for other environmental groups in Washington, D. C. and held a brief marriage. C.
To the founder of the free Myanmar Alliance, ung Zarni.
They have a daughter, Devi.
Leonard and Devi moved to one in 2001.
Bedroom bungalow in North Berkeley, located in a block, where several friends also own a house and tear down the fence between the backyard.
Leonard received $33,000 from her non-profit organization and she doesn't watch TV
She's in charge of advertising equipment-
Consumerism.
She exchanged children's clothes with her neighbors and shared a set of swings, a pickup truck, a fitness machine and a ladder. She has a two-
Seat electric car, Zenn, for $8,000, she powered it with the solar panels she bought in advance on the book.
Tangled pipes of the gray water system shared with neighbors irrigate their yard with washing machinesmachine runoff.
Leonard admits "a kind of neurosis: when I pick up a pen, a cell phone or a toothbrush, its entire life cycle flips in my head.
Plastic is made from oil: I think of oil fields in Nigeria.
I think the children in Congo are dropping out of school to mine a metal for electronics-coltan.
I think of hazardous waste.
Leonard used to speak in terms that were not easy to understand.
But five years ago, at a seminar for activists, when she was talking about the "material economy", the organizers from MoveOn.
Org interrupted her and said, "I don't know what you're talking about.
She again tried to explain how to extract raw materials, followed by the production and distribution of consumer goods, followed by the consumption and disposal of these goods, which are all large-scale and cannot continue forever.
But the attention of her audience has shifted.
Finally, she went to the whiteboard and began to draw cartoons.
After a year of improvement in her visuals by local groups, she raised money to hire Berkeley-
The film-makers, based at the free film studio, will put together videos that become material stories.
Pioneer High School in Tustin, California can see the evidence that Leonard can reach.
: Eighth grade students read stories of things and then list items they have purchased or received as gifts for the past six months.
"We are talking about whether the project is still in use or whether it is important to them," said teacher Gina Dearborn . ".
"This is not the case for most people.
"But Leonard was a little impatient with fans who boasted that they were returning.
Put on shoes, eat organic food, change energy
Efficient bulb.
Such steps, she said, "are like cleaning teeth with dental floss ".
"This is not enough.
Her message is that the government must do more, and people must "mobilize the power of action of citizens" to change the way the economy works.
The list of 10 big things you can do on her website has subtitles like "parking for a walk. . .
When necessary!
Recycle your garbage. . .
Recycling your elected officials
Leonard's new video will be shorter and linked to the activities of the militants.
"The story of cosmetics" is produced in cooperation with the safe cosmetics movement.
"The story of electronics", cooperation with electronics companies
The support coalition will advocate laws requiring manufacturers to safely dispose of used mobile phones and computers.
If her video leaves you at a loss, Leonard has an answer: "I 've been reading the emerging science about happiness," she said pleasantly.
"It turns out that more things won't make us happy after our basic needs are met.
This is the quality of our relationship.
Come together around a common goal. “So, re-engage! It’s more fun.