The slow, secret death of the electric guitar The slow, secret death of the electric guitar The slow, secret death of the electric guitar - what's the best electric toothbrush 2016

This conference doesn't sound like rock-less-
Performed by the National Music Business Association.
But when the doors of the Anaheim Convention Center open, people pour in and search for rows of Fender, Les Paul and quirky custom balls
Works built such as 5-foot-
Mermaid guitar made of 15 kinds of wood.
Standing in the biggest center, 6-
In the string candy store in the United States, you can almost believe that everything in the guitar world is very good.
Unless you're as clear as George Grove. The 71-year-
Old Nashville dealers have sold guitars to Eric Clapton, Neil Young, Paul McCartney and Taylor Swift.
Walking through NAMM with Gruhn is like following Bill Belichick in the NFL Scout combo.
There is a great love for the product, and there is a lot of doubt.
The prosperity that others may see
Dealers who display instruments seem endless
Gruhn believes there are two trains during the collision.
"In the history of musical instruments, there are now more manufacturers than ever before, but the market is not growing," Gruhn said in a voice that swings between groaning and complaining.
"I'm not the end of the world, but this --
This is not sustainable.
"These numbers support him.
In the past decade, sales of electric guitars have plummeted from about one.
More than 5 million vehicles are sold each year, just over millions.
The two largest companies, Gibson and Fender, are in debt, and the third company, PRS guitar, has to cut jobs and expand production of cheap guitars.
Moody's downgraded the U. S. in April. S.
The retail giant guitar center faces a $1 price.
Debt of 6 billion
In the water.
Online retailer, a brand-new, interest-
Free fenders for $8 a month.
Gruhn is not only worried about the decline in profits.
This happens in business.
He was concerned about the "reasons" behind the sales decline.
46 years ago, when he opened, everyone wanted to be the God of guitar, inspired by people wandering on the concert stage, including Clapton, Jeff Baker, Jimmy Hendricks Carlos Santana and Jimmy Page
These baby boomers are now retiring, scaling back and adjusting to fixed incomes.
They want to get rid of their collections instead of adding them, and the younger generation has not stepped in to replace them.
Gruhn knows why.
"We need guitar heroes," he said . "
He was asked about Clapton, who has recently narrowed his collection.
Gruhn sold 29 guitars.
"Eric Clapton is as big as me," he said . "
How about Mark tremontico Bonamassa John Mel of faith?
He shook his head. "John Mayer? " he asks.
"You will not see a group of children who imitate John Mayer and listen to him and want to pick up the guitar because of him. "Guitar heroes.
They came here with the first wave of rock music.
Chuck Berry duck, who walked over the big screen.
The reverb of Scotty Moore
He soaked Gibson on Elvis's Sun record.
Link Rey and his motorcyclist are cool, passing "rumble" in 1958 ".
This is not a technical feat.
Only four chords are needed.
But four chords are enough for Jimmy Page.
"It's something that has such a deep attitude towards it," said Page tellsJack White and Edge in the 2009 documentary, "it could get loud.
"After 60 brought a wave of white blues --
Clapton Jeff Baker Keith Richards
And the guitar show-
Crush Pete Townsend and Hendricks of the sonic revolution.
On 1967, McCartney watched Hendricks perform at the nails o 'Nails Club in London.
He fondly recalled those days, and in his scene today he picked up a left-
Through the "cunning woman" of Hendricks, Les Paul was handed over to the jam.
"The electric guitar was new, fascinating and exciting before and after Jimi," the former Beatles said in a recent interview.
"So you have a lot of great players like B. B.
King and man, you have generations there. "He pauses.
"Now, it's more electronic music," McCartney said. "children listen differently . "
"They don't have guitar heroes like you and me.
"Nirvana was huge when Dan Albach, 38, grew up with the black key.
"Everyone wants a guitar," he said . "
"It's not surprising.
This is related to the contents of the top 20.
"Vernon Reid of the color of life agrees, but also talks about a bigger shift.
He remembered being inspired when he heard Santana on the radio.
"Guitar playing is a culture and music is the core," added Reed, 58 . ".
"A record will come out and you will hear that record and you will embark on the journey.
There is a certain amount of investment in time and resources.
Lita Ford, 58, remembers one night in 1977, when he curled up on the couch to watch cheap shows at Don kilshner rock concert.
"She's 19 years old and her band, the escape, plays with them.
"It's just a different world," Ford said . "
Ed Sullivan, Dick Clark said: "There's 'rock concert by Don Kirshner, 'and they're going to have a band and you're going to wait the whole week to see if that band is going to be
You can talk about it all week.
With your friends.
"The dark purple will be on Saturday night, what will they be on? ' —
Then everyone on TV is like watching a football match.
"After 80 s, when Ford broke the top 40 by herself, she became one of the few female guitar heroes in many male playlists including Steve Ray Vaughan, joe Satriani and Eddie Van Halen
Guitar culture is everywhere in the cinema
In the 1986 film crossroads, "Karate boy" Ralph Macchio beat Steve Wai; Michael J.
Fox starred in a brilliant solo in "back to the future" and worked with Joan Jette in 1987 Rock
The band drama dawn-
Or in MTV and older concert films, where the World Health Organization and Zeppelin are the protagonists, there are seemingly endless repetitions.
But there are already signs that future changes, the development of music technology, will eventually compete with the guitar.
On 1979, Portastudio 144 of Tascam went public, allowing anyone with a microphone and patch chord to record with multiple tracks. (
Bruce Springsteen used a Portastudio in "Nebraska" in 1982. ")
Oberheim introduced the DMX drum machine in 1981, completely changing the hip-hop.
So instead of Hendricks or Santana, Brad Delson of Lincoln Park took inspiration from running
On 1986, DMC released "cross-crushing" of "improving hell".
Delson's band recently topped the list with the album Guitar light, and he doesn't think the leap from axe man to dj is a bad thing.
"Music is music," he said . "
"No matter what cool instruments they play, these guys are musical heroes.
Today, they are drawn to the beat of a runnable program.
I don't think it's more creative than playing bass.
As evolution unfolds, I am open to it.
Music genius is music genius.
Just different forms.
Tell the Guitar Center, $1.
6 billion due to liabilities and fear of openness, the spokesperson can only have the executive interviewed under one condition: "In no case can he discuss finance or politics. " (No thanks. )
Chief executive of Sam Ash, the largest family chain, Richard Ash
Own music store in USAS.
Not afraid to say something obvious.
"Our customers are getting older and they will disappear soon," he said . ".
In the past three years, Gibson's annual income has fallen from $2. Between $1 billion and $1.
According to data collected by the journal Music trade, 7 billion.
The company bought $2014 for Philips audio for $0. 135 billion, resulting in debt-
How much, the company won't say-
Moody's downgraded last year.
Fender, who had to abandon the public offering in 2012, has fallen from $0. 675 billion in revenue to $0. 545 billion.
China has cut its debt in recent years but remains at $100 million.
Starting in 2010, the industry has witnessed a milestone that is unthinkable during hair --
Metal Age: Sales of acoustic models are starting to outpace electric vehicles.
Nevertheless, the leaders of Gibson, fenders and PRS said they had not given up.
"In the words of Mark Twain, the death of the guitar is very exaggerated," said Fender's chief executive Andy Mooney . ".
He said the company has a strategy to reach millennials.
The key is for more beginners to stick to using instruments they often give up within a year, Mooney said.
To this end, the company will launch a subscription in July-
The service will change the way new guitarists learn to play through a series of online tools, the company said.
If there is a strange problem with the guitar industry, it is no different from Apple's driving force.
How do you put the product in the hands of teenagers?
How do you make them fall in love with it once it's there?
Fender is trying courses and a range of online tools (
Fender sound, Fender sound.
Music experience in Florida
The company recruited PRS, Fender, Gibson and others to prepare tents for people to try out guitars during the festival.
There are also rock schools, with nearly 200 branches in the country.
A Friday night in the town of Mass
Practice is just beginning.
Joe Pessia manages the board and directs the band.
He is 47 years old, a guitarist who played in the band Nuno Bettencourt at Extreme and has been working at Rock School since 2008.
It's easy to understand why by watching exercises.
Under the auspices of Pessia, the school's display team released 30 songs decades before any Song was born.
The "Goodbye Love" of the car combines the strange new
Wave Keyboard and barre chords.
Rock of Love is the classic post-80 s arena rock, interspersed with Schon's melody guitar line.
17-year-old Matt Martinyear-
Old Guitarist in white sneakers jeans and Blues
Shirt, leading in this regard.
Another Stratocaster of the band is played by Mena Lemos, 15. year-old sophomore.
She accepted the "Radio spirit" of Rush ".
"When they play, the teenagers dance, laugh, and try to do the songs well.
Their parents are also very happy.
Mena's mother Arezou Lemos saw a confident daughter who had two sets of friends --
Children at Rock School and peers at Newton Southern High School.
"There's a lot of no-
She said: "They had a relaxing time during their teens, and there was music in her life, and it was a savior.
Julie Martin says her son Matt is a quiet boy who plays in the small league but has never been in contact with sports.
She and her husband bought him the first guitar when he was six.
"This is immediate," she said . "
"He can play right away.
It gives him confidence that in the near future, I think
This is helpful in all aspects of his life.
She remembers her childhood at work. class Boston.
"I know exactly what he might be doing outside," Martin said . ".
"It came into my mind.
We were so lucky to find rock school.
He is there every Thursday, Friday and Saturday all year round. "Rush's prog-
The metal is not suitable for beginners, it changes in time and is distorted by reggae.
"They have never played this game before," Pessia said . " He whispered in awe.
"For the first time.
"So who are these children? The future? An aberration?
It's hard to know.
But Matt Martin doesn't need to think about why he wanted to play Strat when he was a kid.
"Eric Clapton," he said . ""He's my No. 1.
To Philip McKnight, 42. year-
Old Guitarist, former owner of the Arizona music store, it's not surprising how the rock school spreads.
Soon after he opened a music store in a strip mall in 2005, he made room for guitar lessons.
His sideline began to develop and eventually started the McKnight School of Music.
From two rooms to eight rooms, from 25 students to 250 students.
Around 2012, the gender composition of his student group has changed dramatically.
Eight to twelve girls attending the course rose to 27 to 59 to 119, eventually surpassing the boys. Why? He asked them. Taylor Swift.
No one will mix up the pop star's ribs with Bonnie Wright's.
But she can play the guitar.
Fender CEO Andy Mooney called Swift "the most influential guitarist in recent years ".
"I don't think the young girl looked at Tyler and said, 'I was impressed by the way she played the G. major sound. '"Mooney says.
"They like what she looks like and they want to imitate her.
"When McKnight launched a video series on YouTube, he made a video series called" is Taylor Swift the next Eddie van Harun ? " Episodes.
"He's not talking about technology.
He is talking about inspiring young players.
In the end, the video series grew faster than guitar sales or classes.
McKnight closed his store earlier this year. The videos?
He will continue.
They are making money.
The Washington Post conference sounds like rock.
Performed by the National Music Business Association.
But when the doors of the Anaheim Convention Center open, people pour in and search for rows of Fender, Les Paul and quirky custom balls
Works built such as 5-foot-
Mermaid guitar made of 15 kinds of wood.
Standing in the biggest center, 6-
In the string candy store in the United States, you can almost believe that everything in the guitar world is very good.
Unless you're as clear as George Grove. The 71-year-
Old Nashville dealers have sold guitars to Eric Clapton, Neil Young, Paul McCartney and Taylor Swift.
Walking through NAMM with Gruhn is like following Bill Belichick in the NFL Scout combo.
There is a great love for the product, and there is a lot of doubt.
The prosperity that others may see
Dealers who display instruments seem endless
Gruhn believes there are two trains during the collision.
"In the history of musical instruments, there are now more manufacturers than ever before, but the market is not growing," Gruhn said in a voice that swings between groaning and complaining.
"I'm not the end of the world, but this --
This is not sustainable.
"These numbers support him.
In the past decade, sales of electric guitars have plummeted from about one.
More than 5 million vehicles are sold each year, just over millions.
The two largest companies, Gibson and Fender, are in debt, and the third company, PRS guitar, has to cut jobs and expand production of cheap guitars.
Moody's downgraded the U. S. in April. S.
The retail giant guitar center faces a $1 price.
Debt of 6 billion
In the water.
Online retailer, a brand-new, interest-
Free fenders for $8 a month.
Gruhn is not only worried about the decline in profits.
This happens in business.
He was concerned about the "reasons" behind the sales decline.
46 years ago, when he opened, everyone wanted to be the God of guitar, inspired by people wandering on the concert stage, including Clapton, Jeff Baker, Jimmy Hendricks Carlos Santana and Jimmy Page
These baby boomers are now retiring, scaling back and adjusting to fixed incomes.
They want to get rid of their collections instead of adding them, and the younger generation has not stepped in to replace them.
Gruhn knows why.
"We need guitar heroes," he said . "
He was asked about Clapton, who has recently narrowed his collection.
Gruhn sold 29 guitars.
"Eric Clapton is as big as me," he said . "
How about Mark tremontico Bonamassa John Mel of faith?
He shook his head. "John Mayer? " he asks.
"You will not see a group of children who imitate John Mayer and listen to him and want to pick up the guitar because of him. "Guitar heroes.
They came here with the first wave of rock music.
Chuck Berry duck, who walked over the big screen.
The reverb of Scotty Moore
He soaked Gibson on Elvis's Sun record.
Link Rey and his motorcyclist are cool, passing "rumble" in 1958 ".
This is not a technical feat.
Only four chords are needed.
But four chords are enough for Jimmy Page.
"It's something that has such a deep attitude towards it," said Page tellsJack White and Edge in the 2009 documentary, "it could get loud.
"After 60 brought a wave of white blues --
Clapton Jeff Baker Keith Richards
And the guitar show-
Crush Pete Townsend and Hendricks of the sonic revolution.
On 1967, McCartney watched Hendricks perform at the nails o 'Nails Club in London.
He fondly recalled those days, and in his scene today he picked up a left-
Through the "cunning woman" of Hendricks, Les Paul was handed over to the jam.
"The electric guitar was new, fascinating and exciting before and after Jimi," the former Beatles said in a recent interview.
"So you have a lot of great players like B. B.
King and man, you have generations there. "He pauses.
"Now, it's more electronic music," McCartney said. "children listen differently . "
"They don't have guitar heroes like you and me.
"Nirvana was huge when Dan Albach, 38, grew up with the black key.
"Everyone wants a guitar," he said . "
"It's not surprising.
This is related to the contents of the top 20.
"Vernon Reid of the color of life agrees, but also talks about a bigger shift.
He remembered being inspired when he heard Santana on the radio.
"Guitar playing is a culture and music is the core," added Reed, 58 . ".
"A record will come out and you will hear that record and you will embark on the journey.
There is a certain amount of investment in time and resources.
Lita Ford, 58, remembers one night in 1977, when he curled up on the couch to watch cheap shows at Don kilshner rock concert.
"She's 19 years old and her band, the escape, plays with them.
"It's just a different world," Ford said . "
Ed Sullivan, Dick Clark said: "There's 'rock concert by Don Kirshner, 'and they're going to have a band and you're going to wait the whole week to see if that band is going to be
You can talk about it all week.
With your friends.
"The dark purple will be on Saturday night, what will they be on? ' —
Then everyone on TV is like watching a football match.
"After 80 s, when Ford broke the top 40 by herself, she became one of the few female guitar heroes in many male playlists including Steve Ray Vaughan, joe Satriani and Eddie Van Halen
Guitar culture is everywhere in the cinema
In the 1986 film crossroads, "Karate boy" Ralph Macchio beat Steve Wai; Michael J.
Fox starred in a brilliant solo in "back to the future" and worked with Joan Jette in 1987 Rock
The band drama dawn-
Or in MTV and older concert films, where the World Health Organization and Zeppelin are the protagonists, there are seemingly endless repetitions.
But there are already signs that future changes, the development of music technology, will eventually compete with the guitar.
On 1979, Portastudio 144 of Tascam went public, allowing anyone with a microphone and patch chord to record with multiple tracks. (
Bruce Springsteen used a Portastudio in "Nebraska" in 1982. ")
Oberheim introduced the DMX drum machine in 1981, completely changing the hip-hop.
So instead of Hendricks or Santana, Brad Delson of Lincoln Park took inspiration from running
On 1986, DMC released "cross-crushing" of "improving hell".
Delson's band recently topped the list with the album Guitar light, and he doesn't think the leap from axe man to dj is a bad thing.
"Music is music," he said . "
"No matter what cool instruments they play, these guys are musical heroes.
Today, they are drawn to the beat of a runnable program.
I don't think it's more creative than playing bass.
As evolution unfolds, I am open to it.
Music genius is music genius.
Just different forms.
Tell the Guitar Center, $1.
6 billion due to liabilities and fear of openness, the spokesperson can only have the executive interviewed under one condition: "In no case can he discuss finance or politics. " (No thanks. )
Chief executive of Sam Ash, the largest family chain, Richard Ash
Own music store in USAS.
Not afraid to say something obvious.
"Our customers are getting older and they will disappear soon," he said . ".
In the past three years, Gibson's annual income has fallen from $2. Between $1 billion and $1.
According to data collected by the journal Music trade, 7 billion.
The company bought $2014 for Philips audio for $0. 135 billion, resulting in debt-
How much, the company won't say-
Moody's downgraded last year.
Fender, who had to abandon the public offering in 2012, has fallen from $0. 675 billion in revenue to $0. 545 billion.
China has cut its debt in recent years but remains at $100 million.
Starting in 2010, the industry has witnessed a milestone that is unthinkable during hair --
Metal Age: Sales of acoustic models are starting to outpace electric vehicles.
Nevertheless, the leaders of Gibson, fenders and PRS said they had not given up.
"In the words of Mark Twain, the death of the guitar is very exaggerated," said Fender's chief executive Andy Mooney . ".
He said the company has a strategy to reach millennials.
The key is for more beginners to stick to using instruments they often give up within a year, Mooney said.
To this end, the company will launch a subscription in July-
The service will change the way new guitarists learn to play through a series of online tools, the company said.
If there is a strange problem with the guitar industry, it is no different from Apple's driving force.
How do you put the product in the hands of teenagers?
How do you make them fall in love with it once it's there?
Fender is trying courses and a range of online tools (
Fender sound, Fender sound.
Music experience in Florida
The company recruited PRS, Fender, Gibson and others to prepare tents for people to try out guitars during the festival.
There are also rock schools, with nearly 200 branches in the country.
A Friday night in the town of Mass
Practice is just beginning.
Joe Pessia manages the board and directs the band.
He is 47 years old, a guitarist who played in the band Nuno Bettencourt at Extreme and has been working at Rock School since 2008.
It's easy to understand why by watching exercises.
Under the auspices of Pessia, the school's display team released 30 songs decades before any Song was born.
The "Goodbye Love" of the car combines the strange new
Wave Keyboard and barre chords.
Rock of Love is the classic post-80 s arena rock, interspersed with Schon's melody guitar line.
17-year-old Matt Martinyear-
Old Guitarist in white sneakers jeans and Blues
Shirt, leading in this regard.
Another Stratocaster of the band is played by Mena Lemos, 15. year-old sophomore.
She accepted the "Radio spirit" of Rush ".
"When they play, the teenagers dance, laugh, and try to do the songs well.
Their parents are also very happy.
Mena's mother Arezou Lemos saw a confident daughter who had two sets of friends --
Children at Rock School and peers at Newton Southern High School.
"There's a lot of no-
She said: "They had a relaxing time during their teens, and there was music in her life, and it was a savior.
Julie Martin says her son Matt is a quiet boy who plays in the small league but has never been in contact with sports.
She and her husband bought him the first guitar when he was six.
"This is immediate," she said . "
"He can play right away.
It gives him confidence that in the near future, I think
This is helpful in all aspects of his life.
She remembers her childhood at work. class Boston.
"I know exactly what he might be doing outside," Martin said . ".
"It came into my mind.
We were so lucky to find rock school.
He is there every Thursday, Friday and Saturday all year round. "Rush's prog-
The metal is not suitable for beginners, it changes in time and is distorted by reggae.
"They have never played this game before," Pessia said . " He whispered in awe.
"For the first time.
"So who are these children? The future? An aberration?
It's hard to know.
But Matt Martin doesn't need to think about why he wanted to play Strat when he was a kid.
"Eric Clapton," he said . ""He's my No. 1.
To Philip McKnight, 42. year-
Old Guitarist, former owner of the Arizona music store, it's not surprising how the rock school spreads.
Soon after he opened a music store in a strip mall in 2005, he made room for guitar lessons.
His sideline began to develop and eventually started the McKnight School of Music.
From two rooms to eight rooms, from 25 students to 250 students.
Around 2012, the gender composition of his student group has changed dramatically.
Eight to twelve girls attending the course rose to 27 to 59 to 119, eventually surpassing the boys. Why? He asked them. Taylor Swift.
No one will mix up the pop star's ribs with Bonnie Wright's.
But she can play the guitar.
Fender CEO Andy Mooney called Swift "the most influential guitarist in recent years ".
"I don't think the young girl looked at Tyler and said, 'I was impressed by the way she played the G. major sound. '"Mooney says.
"They like what she looks like and they want to imitate her.
"When McKnight launched a video series on YouTube, he made a video series called" is Taylor Swift the next Eddie van Harun ? " Episodes.
"He's not talking about technology.
He is talking about inspiring young players.
In the end, the video series grew faster than guitar sales or classes.
McKnight closed his store earlier this year. The videos?
He will continue.
They are making money.
The Washington Post conference sounds like rock.
Performed by the National Music Business Association.
But when the doors of the Anaheim Convention Center open, people pour in and search for rows of Fender, Les Paul and quirky custom balls
Works built such as 5-foot-
Mermaid guitar made of 15 kinds of wood.
Standing in the biggest center, 6-
In the string candy store in the United States, you can almost believe that everything in the guitar world is very good.
Unless you're as clear as George Grove. The 71-year-
Old Nashville dealers have sold guitars to Eric Clapton, Neil Young, Paul McCartney and Taylor Swift.
Walking through NAMM with Gruhn is like following Bill Belichick in the NFL Scout combo.
There is a great love for the product, and there is a lot of doubt.
The prosperity that others may see
Dealers who display instruments seem endless
Gruhn believes there are two trains during the collision.
"In the history of musical instruments, there are now more manufacturers than ever before, but the market is not growing," Gruhn said in a voice that swings between groaning and complaining.
"I'm not the end of the world, but this --
This is not sustainable.
"These numbers support him.
In the past decade, sales of electric guitars have plummeted from about one.
More than 5 million vehicles are sold each year, just over millions.
The two largest companies, Gibson and Fender, are in debt, and the third company, PRS guitar, has to cut jobs and expand production of cheap guitars.
Moody's downgraded the U. S. in April. S.
The retail giant guitar center faces a $1 price.
Debt of 6 billion
In the water.
Online retailer, a brand-new, interest-
Free fenders for $8 a month.
Gruhn is not only worried about the decline in profits.
This happens in business.
He was concerned about the "reasons" behind the sales decline.
46 years ago, when he opened, everyone wanted to be the God of guitar, inspired by people wandering on the concert stage, including Clapton, Jeff Baker, Jimmy Hendricks Carlos Santana and Jimmy Page
These baby boomers are now retiring, scaling back and adjusting to fixed incomes.
They want to get rid of their collections instead of adding them, and the younger generation has not stepped in to replace them.
Gruhn knows why.
"We need guitar heroes," he said . "
He was asked about Clapton, who has recently narrowed his collection.
Gruhn sold 29 guitars.
"Eric Clapton is as big as me," he said . "
How about Mark tremontico Bonamassa John Mel of faith?
He shook his head. "John Mayer? " he asks.
"You will not see a group of children who imitate John Mayer and listen to him and want to pick up the guitar because of him. "Guitar heroes.
They came here with the first wave of rock music.
Chuck Berry duck, who walked over the big screen.
The reverb of Scotty Moore
He soaked Gibson on Elvis's Sun record.
Link Rey and his motorcyclist are cool, passing "rumble" in 1958 ".
This is not a technical feat.
Only four chords are needed.
But four chords are enough for Jimmy Page.
"It's something that has such a deep attitude towards it," said Page tellsJack White and Edge in the 2009 documentary, "it could get loud.
"After 60 brought a wave of white blues --
Clapton Jeff Baker Keith Richards
And the guitar show-
Crush Pete Townsend and Hendricks of the sonic revolution.
On 1967, McCartney watched Hendricks perform at the nails o 'Nails Club in London.
He fondly recalled those days, and in his scene today he picked up a left-
Through the "cunning woman" of Hendricks, Les Paul was handed over to the jam.
"The electric guitar was new, fascinating and exciting before and after Jimi," the former Beatles said in a recent interview.
"So you have a lot of great players like B. B.
King and man, you have generations there. "He pauses.
"Now, it's more electronic music," McCartney said. "children listen differently . "
"They don't have guitar heroes like you and me.
"Nirvana was huge when Dan Albach, 38, grew up with the black key.
"Everyone wants a guitar," he said . "
"It's not surprising.
This is related to the contents of the top 20.
"Vernon Reid of the color of life agrees, but also talks about a bigger shift.
He remembered being inspired when he heard Santana on the radio.
"Guitar playing is a culture and music is the core," added Reed, 58 . ".
"A record will come out and you will hear that record and you will embark on the journey.
There is a certain amount of investment in time and resources.
Lita Ford, 58, remembers one night in 1977, when he curled up on the couch to watch cheap shows at Don kilshner rock concert.
"She's 19 years old and her band, the escape, plays with them.
"It's just a different world," Ford said . "
Ed Sullivan, Dick Clark said: "There's 'rock concert by Don Kirshner, 'and they're going to have a band and you're going to wait the whole week to see if that band is going to be
You can talk about it all week.
With your friends.
"The dark purple will be on Saturday night, what will they be on? ' —
Then everyone on TV is like watching a football match.
"After 80 s, when Ford broke the top 40 by herself, she became one of the few female guitar heroes in many male playlists including Steve Ray Vaughan, joe Satriani and Eddie Van Halen
Guitar culture is everywhere in the cinema
In the 1986 film crossroads, "Karate boy" Ralph Macchio beat Steve Wai; Michael J.
Fox starred in a brilliant solo in "back to the future" and worked with Joan Jette in 1987 Rock
The band drama dawn-
Or in MTV and older concert films, where the World Health Organization and Zeppelin are the protagonists, there are seemingly endless repetitions.
But there are already signs that future changes, the development of music technology, will eventually compete with the guitar.
On 1979, Portastudio 144 of Tascam went public, allowing anyone with a microphone and patch chord to record with multiple tracks. (
Bruce Springsteen used a Portastudio in "Nebraska" in 1982. ")
Oberheim introduced the DMX drum machine in 1981, completely changing the hip-hop.
So instead of Hendricks or Santana, Brad Delson of Lincoln Park took inspiration from running
On 1986, DMC released "cross-crushing" of "improving hell".
Delson's band recently topped the list with the album Guitar light, and he doesn't think the leap from axe man to dj is a bad thing.
"Music is music," he said . "
"No matter what cool instruments they play, these guys are musical heroes.
Today, they are drawn to the beat of a runnable program.
I don't think it's more creative than playing bass.
As evolution unfolds, I am open to it.
Music genius is music genius.
Just different forms.
Tell the Guitar Center, $1.
6 billion due to liabilities and fear of openness, the spokesperson can only have the executive interviewed under one condition: "In no case can he discuss finance or politics. " (No thanks. )
Chief executive of Sam Ash, the largest family chain, Richard Ash
Own music store in USAS.
Not afraid to say something obvious.
"Our customers are getting older and they will disappear soon," he said . ".
In the past three years, Gibson's annual income has fallen from $2. Between $1 billion and $1.
According to data collected by the journal Music trade, 7 billion.
The company bought $2014 for Philips audio for $0. 135 billion, resulting in debt-
How much, the company won't say-
Moody's downgraded last year.
Fender, who had to abandon the public offering in 2012, has fallen from $0. 675 billion in revenue to $0. 545 billion.
China has cut its debt in recent years but remains at $100 million.
Starting in 2010, the industry has witnessed a milestone that is unthinkable during hair --
Metal Age: Sales of acoustic models are starting to outpace electric vehicles.
Nevertheless, the leaders of Gibson, fenders and PRS said they had not given up.
"In the words of Mark Twain, the death of the guitar is very exaggerated," said Fender's chief executive Andy Mooney . ".
He said the company has a strategy to reach millennials.
The key is for more beginners to stick to using instruments they often give up within a year, Mooney said.
To this end, the company will launch a subscription in July-
The service will change the way new guitarists learn to play through a series of online tools, the company said.
If there is a strange problem with the guitar industry, it is no different from Apple's driving force.
How do you put the product in the hands of teenagers?
How do you make them fall in love with it once it's there?
Fender is trying courses and a range of online tools (
Fender sound, Fender sound.
Music experience in Florida
The company recruited PRS, Fender, Gibson and others to prepare tents for people to try out guitars during the festival.
There are also rock schools, with nearly 200 branches in the country.
A Friday night in the town of Mass
Practice is just beginning.
Joe Pessia manages the board and directs the band.
He is 47 years old, a guitarist who played in the band Nuno Bettencourt at Extreme and has been working at Rock School since 2008.
It's easy to understand why by watching exercises.
Under the auspices of Pessia, the school's display team released 30 songs decades before any Song was born.
The "Goodbye Love" of the car combines the strange new
Wave Keyboard and barre chords.
Rock of Love is the classic post-80 s arena rock, interspersed with Schon's melody guitar line.
17-year-old Matt Martinyear-
Old Guitarist in white sneakers jeans and Blues
Shirt, leading in this regard.
Another Stratocaster of the band is played by Mena Lemos, 15. year-old sophomore.
She accepted the "Radio spirit" of Rush ".
"When they play, the teenagers dance, laugh, and try to do the songs well.
Their parents are also very happy.
Mena's mother Arezou Lemos saw a confident daughter who had two sets of friends --
Children at Rock School and peers at Newton Southern High School.
"There's a lot of no-
She said: "They had a relaxing time during their teens, and there was music in her life, and it was a savior.
Julie Martin says her son Matt is a quiet boy who plays in the small league but has never been in contact with sports.
She and her husband bought him the first guitar when he was six.
"This is immediate," she said . "
"He can play right away.
It gives him confidence that in the near future, I think
This is helpful in all aspects of his life.
She remembers her childhood at work. class Boston.
"I know exactly what he might be doing outside," Martin said . ".
"It came into my mind.
We were so lucky to find rock school.
He is there every Thursday, Friday and Saturday all year round. "Rush's prog-
The metal is not suitable for beginners, it changes in time and is distorted by reggae.
"They have never played this game before," Pessia said . " He whispered in awe.
"For the first time.
"So who are these children? The future? An aberration?
It's hard to know.
But Matt Martin doesn't need to think about why he wanted to play Strat when he was a kid.
"Eric Clapton," he said . ""He's my No. 1.
To Philip McKnight, 42. year-
Old Guitarist, former owner of the Arizona music store, it's not surprising how the rock school spreads.
Soon after he opened a music store in a strip mall in 2005, he made room for guitar lessons.
His sideline began to develop and eventually started the McKnight School of Music.
From two rooms to eight rooms, from 25 students to 250 students.
Around 2012, the gender composition of his student group has changed dramatically.
Eight to twelve girls attending the course rose to 27 to 59 to 119, eventually surpassing the boys. Why? He asked them. Taylor Swift.
No one will mix up the pop star's ribs with Bonnie Wright's.
But she can play the guitar.
Fender CEO Andy Mooney called Swift "the most influential guitarist in recent years ".
"I don't think the young girl looked at Tyler and said, 'I was impressed by the way she played the G. major sound. '"Mooney says.
"They like what she looks like and they want to imitate her.
"When McKnight launched a video series on YouTube, he made a video series called" is Taylor Swift the next Eddie van Harun ? " Episodes.
"He's not talking about technology.
He is talking about inspiring young players.
In the end, the video series grew faster than guitar sales or classes.
McKnight closed his store earlier this year. The videos?
He will continue.
They are making money.