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Before Oprah Winfrey started supporting it on her talk show, few Americans had heard of a beauty treatment called Thermage.
Thermage is advertised as a procedure to tighten the skin, using radio-
The wave transmitter heats and expands collagen under the surface of the skin.
In episodes with names like "how to stop clock aging", "looks younger! Live Longer!
"Looks 10 years younger in 10 days ".
Winfrey introduced Thermage as one of the "latest cuts"
Edge treatment and face for lunch time
Elevator with no recovery time required.
Stephen J. said: "When Thermage was first shown on the" Oprah Winfrey Show "in 2003," the show caught so much interest that our sales
Fan Ning, president and CEO of Fanning age Inc.
The price of selling machines to doctors is about $30,000.
Every time "Oprah" replays its Thermage episode, the most recent one was traffic on Thermage's website last summer (thermage. com)
Sir, the number of hits reached 30,000 times a day. Fanning said.
Of those who visited the site after watching the Oprah episode, ten to 14% ended up going to the doctor's office for facial surgery at an average cost of $3,500, he added. Advertising Lady
Winfrey's ability to create the best
Selling books at Oprah's Book Club is well known.
In the beauty industry, she has much less Road to stone into gold.
According to beauty industry executives, "Oprah" shows have an average of about 9 million viewers per day, and when she recognizes a product or treatment, it will attract a large number of visitors to the cosmetics counter, spa and doctor's office.
Marianne dirio, senior vice president of global communications at Estee Lauder, said: "Advertising on Oprah is like winning a prize . ".
"Because her audience trusts her very much, the results can be spectacular if Oprah or her producer falls in love with a certain product or individual in good faith . "Diorio said. The skin-
When Ms. care brand philosophy is only sold in a few stores
Winfrey included its hopes in the jar moisturizer in 1996 focus.
"She accepted this humble small company and gave recognition to our country's name," said Cristina Carlino, founder of philosophy . ".
The brand is now available on Nordstrom, Macy's and Sephora stores and QVC.
When the philosophical magic Grace shower gel appeared on Oprah in last December, the product's monthly sales increased from 18,000 in December to 3,000 bottles
Carlino described her manufacturing plant as "a house built by Oprah ".
"But some doctors say that the impact is more problematic when cosmetic treatment is medical and there is a possibility of complications, not just cosmetic or spa surgery.
It wants to be the first to introduce the latest-
According to some of the leading dermatologists and plastic surgeons, the wrinkle option "Oprah" is sometimes treated before doctors determine how effective they are, who they are best suited to and how safe they are.
The doctor said: "Cosmetic surgery is presented in a casual and casual way, giving people a false sense of security . "Amy E.
Newburger, dermatologist in Scottsdale, New YorkY.
He is a consultant to the general and plastic surgery equipment Group of the Food and Drug Administration, a committee that makes suggestions on whether new equipment should be approved.
She highlighted her point of view, not the agency's, and added: "Do you remember how angry Oprah was when she found out that guy was lying to her in his memoir?
She is referring to James Frey, author of the million little things.
"When will she get angry because these cosmetic treatments are not a risk --
Did anyone tell her it was free?
"The communications director of Ms. Lisa Khalidi
Winfrey's production company said in a statement: "Harpo Productions Inc.
As a producer of The Oprah Winfrey Show, the audience was shown what reflected the research --
Support emerging products and programs. "A critic, Dr. Roy G.
Deborah emus, clinical professor of dermatology at New York University Medical Center, said medical procedures were considered "severe over-simplification" in the program ".
He added: "advertising" people see a doctor promoting the new procedure on "Oprah" and they think it must be the gospel if it comes from Oprah.
"He said the clips that showed more than one doctor's view of the new technology would serve the audience better.
Most importantly, the program should explain that some cosmetic surgeries are very professional and preferably done by doctors who have extensive formal training in facial anatomy, rather than by general practitioners or nurses. Last year Dr. Lisa E.
New York City dermatologist Airan appeared on Oprah about a new non-surgical lower eyelid lift she developed with Dr. Trevor M.
Born in Toronto. Ms.
Winfrey told the audience that she had already had one of her makeup artists, Reggie Wells.
In Dr.
Alan's office in Manhattan. Dr.
Airan said in an interview this week that the procedure involved
Deep injection of eye depression with Restylane, wrinkle filler.
During the procedure, she said, she "injected directly into the eyelid bone, between the covering of the bone and the bone itself.
"On the show, Lady
Winfrey did not mention the more serious complications of this close-up injection, nor did it mention what skills the doctor needed to treat.
Some dermatologists and plastic surgeons have raised questions about the safety of the operation. Dr. Harold A.
Dermatologist in Beverly Hills, California, Lanser
He was angered by the episode and when it was replayed in the parade he saw the episode and so he sent the LadyWinfrey an e-
The email message says the dermatology section of the show is "very inaccurate" and "highly deceptive ".
He said he received an email reply. Email from Oprah
Thank you for your response. Dr. Sherrell J.
Aston, head of plastic surgery at Manhattan Eye, Ear, Throat Hospital, said that doctors without experience in eye tissue surgery may not be able to inject Restylane around the eyes.
"If there is an injection drug going into the big blood vessels, it can clog the orbital artery or vein and cut off most of the blood supply in the eyes and you will be blind," he said. Dr.
Airan said that of the 600 patients she and Dr.
Born, plastic surgeon, had eye lift surgery for three long periods
The swelling of the eyes lasted for three months.
Television, she says, is not the place to discuss the complications that may arise --
In consultation with each patient's office, the problem was better addressed.
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Criticism shows programs like Dr.
Airan did not discuss the risks on TV, fearing that the demand for new technologies would lead to the provision of new technologies by other doctors with less expertise.
This technique may be too new for all complications.
In 2004 "Oprah Winfrey Show", the first major exposure of the face thread lift on television, in which the thread made of surgical stitching materials is embedded in the face for lifting the relaxation tissue. Ms.
Winfrey called it "cutting.
There is no edge program for cutting edges ". Dr. advertising
Karyn Grossman, dermatologist in Santa Monica, California.
New York City says she just got this thread.
When she showed it on Oprah, she held up the technology. " Ms.
Winfrey's producer said: "before they show it elsewhere, they are interested in taking something out first . "
Grossman, who had an elevator check on her patients, had positive results.
Since the show was broadcast, doctors have reported thread lift complications including scars, dents, bunches, dents, breaks or invalid threads and asymmetry, the doctor saidV.
Young Lehua, a plastic surgeon.
Louis is the outgoing chairman of the emerging trends task force of the American Academy of Cosmetic Surgery.
30 of 51 plastic surgeons
He said young people surveyed at the Association's annual meeting in April said they believed that the lifting of the line had more problems than benefits.
On last August, the "Oprah" program re-played the original lead promotion episode. "Oprah is well-
She gave no bad advice . "Young said.
"But if she told the audience that arsenic cream would make them beautiful, we would get hundreds of calls asking if we needed arsenic cream.
"In the case of Thermage, the skin-
Dermatologist, tightening surgery
Patricia Wexler made her debut on Oprah in 2003. Dr.
Wexler, based in New York City, told the audience that after a patient was treated with heat therapy, "the chin line is getting tighter, like the neck --lift.
"But last week she said it was impossible for doctors to predict the effect of this treatment on a single patient.
"I told the patient that it was never a strike or home run, but everyone would be on the base and we just didn't know which base to advance," she said . ". Since the F. D. A.
According to data from Thermage Inc. , in 2002, the United States had approved treatment for eye wrinkles and wrinkles, had performed about 125,000 Thermage surgeries, and about 1,000 of the machines had been sold
Hayward, California
The agency has collected 172 reports from doctors and patients about problems caused by temperature, including facial burns and dents. Dr.
Wexler did not mention the complications of treatment in Oprah, saying that because "the number of Burns is small", she "thought it was a risk that needs to be discussed in detail ".
Mr. advertising.
Fanning, chief executive of Thermage Inc.
In a statement, it was dangerous to have no medical procedures. free and "99.
8% of the treatment had no adverse reports. "But Dr.
Los Angeles plastic surgeons Gary mortiki, who has become an expert in treating burns caused by heat therapy, said the "Oprah" program should make the audience aware of the problems brought about by the new beauty equipment.
He said that after one of his patients saw treatment on Oprah, indented craters and ripples appeared on the face and neck, and surgery melted potential fat.
The doctor said: "The patient wants to know how this technology appears on TV . "
Motykie, he did not mention heating. Dr.
Wexler came up with a possible answer.
"I always say these shows are fantastic," she said . ".
"Because bad things can't be sold out, they never talk about bad things.
"A version of this article appears on the New York edition G3 page with the title Oprah's treatment.
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