the iphone of toothbrushes to sell offline, too, in target push - electric brush

Target Corp.
It's the first brick. and-
Mortar retailers carry Quip toothbrushes as the retailer adds another startup brand online. The cheap-
Chic merchant now offers Quip's brushes in all stores and online and will include the product in the holiday gift guide.
$40 battery
Electric metal toothbrushes come in four colors and customers can deliver new brush heads every three months for $5 on Quip's website.
Target's kit includes a brush, a travel cover, and a code for a free brush-
Recharge through Quip's website.
Launched in 2015 through online subscription-
A basic model like the dollar shaving club, Quip just sold one of its-
Millions of toothbrushes
Brooklyn-based Quip is the latest Internet
Only startups come to Target's shelves and follow Casper mattresses, Harry's razor, and local deodorant.
Target's customers and their focus on affordable design have helped the chain attract these businesses, which need a new way to attract new customers after investing a lot of online advertising.
Wendy Lieberman, chief executive officer of WSL Strategic Retail Consultants, said: "Target's young and richer guests provide these new digital brands with an extension to physical retail
"This, and the fact that Target is back on track, is doing a good job of brand building again.
"Quip is a small role in the $0. 9 billion US market. S. electric-
The toothbrush market is dominated by Royal Philips and Procter & Gamble, the Dutch manufacturer of Sonicare. ’s Oral-B.
According to data tracking firm Euromonitor, the market grew 9% last year, thanks to increased advice from dentists.
A study published in the Journal of the American Dental Association found that 81% of patients benefited from a shift from a manual toothbrush to an electric toothbrush, which encouraged users to brush their teeth longer.
Nevertheless, most people switching to electric brushes do not change their brush heads every three months as advised by ADA. Quip’s co-
Simon Enver, founder and CEO, sees this as a business opportunity.
A self-proclaimed industrial designer
Described as a "Lego nerd" when growing up in Bristol, England, Enever started complaining after being laughed at by a New York City dentist for brushing his teeth too hard.
He creates a smooth brush and case that can stick to a mirror or medicine cabinet.
Quip, which does not disclose sales, also sells its own toothpaste for $5 and is developing a product that makes dental floss cleaning easier.
Enever said in an interview that entering Target gives Quip the opportunity to connect with a wider audience.
He added that he was inspired by Casper and other digital startups who found home within Target.
Mark tree, Target's chief sales officer, said Quip is in line with the retailer's efforts to attract customers through its own or exclusive brands.
The strategy has been productive recently, with store traffic growing at the fastest rate ever in the most recent quarter.
Quip should also increase sales in the overall oral care category, which has been "static", he said ".