Super Bowl ads heavy on humour, surprises and ... robots - electric toothbrush

NEW YORK —
This year's Super Bowl was filled with humor. and surprises.
For example, Jason Bateman's modern ad mentions that there are unpleasant elevators on every floor.
A surprise game of power"
The audience was both confused and happy.
Robots seem to be everywhere because advertisers are upset that Americans are becoming more and more dependent on artificial intelligence.
Kelly O'Keefe, a professor at the brand center at the Federal University of Virginia, said this year's ads were "more moderate than wild ads ".
"While the focus of the evening is entertainment rather than controversy, there is very little we will talk about tomorrow on the water dispenser.
The New England Patriots rule Los Angeles. A.
In Atlanta, Rams are on the court, but during the advertising break, advertisers fight each other for fun.
Bud Light is one of the most talked about advertisers in the game.
For example, its surprising advertising attracts some people.
In a tournament of tournament, Bud highlights begin to focus on its "Bard Knight" mascot.
But what he ended up facing was an evil character on the TV show, and when a dragon filled the sky and apparently burned the scene, he attacked him --
Suddenly turn the ad into a promo for the upcoming final season of the series.
The 42-year-old Super Bowl ad fan Tom Olivier, who watched the game at her sister's house in Fort Lauderdale, Florida, said the ad was "by far the best ".
"Everyone here loves the Game of Thrones," he said.
"The whole room was screaming.
"Bud was not the only wrong direction that night.
The Hulu ad for the new season of the maid's story started as a spoof of Ronald Reagan's 1984 campaign ad morning of America.
Cbs's new "Twilight" pitch made the game look like it started again in Atlanta and then suddenly switched to an empty stadium with host Jordan Peel in the center.
There are advertisements making fun of robots everywhere.
TurboTax has a "robot kid" and the Michelin OB Ultra shows an Uber
Sports robots are sad because they can't drink beer.
Ads for SimpliSafe and Sprint also feature robots.
At the same time, Pringles and Amazon themselves make fun of smart assistants.
Most ads play robots for laughter, which is not realistic.
Mark DiMassimo, head of advertising agency DiMassimo Goldstein, said: "We are very anxious about artificial intelligence and our future overlord, and many advertisers are trying to solve this problem . ".
Amazon's ads are the best, he says.
It presents some rejected Amazon products to Harrison Ford, Forest Whitaker, and other celebrities that feature its Alexa digital assistant, such as a talking electric toothbrush and
"Amazon stands out because of technology.
"The relevant advertising is right," he said . "
Their ad is "pop-
Culture first, self
Humble, and its robots
Like Alexa's personality. ”Women-
The center is also very advertising.
After Hulu's "maid story", Serena Williams appeared as a spokeswoman for Bumble, the self-proclaimed feminist dating app in which women took the first step.
The tennis icon urged women not to wait for power to be granted, saying, "We already have power.
Supermodel Karlie Kloss plays the role of a businesswoman in online advertising
Managed Service Wix. com .
She was wearing a low-key green T-shirt.
The shirt, which is far from wearing exposed supermodels in yore's Super Bowl ads.
Advertising often avoids politics, but there are also advertisements that touch people's hearts.
A Microsoft ad shows a disabled child excited to talk about the fun of using an adaptive Xbox controller that Microsoft has designed for mobile restricted players.
The Washington Post advertised Tom Hanks, highlighting the dangerous work journalists often do.
Google's two ads focus on its good deeds.
One focus is on the ability to help veterans find jobs.
Another emphasized the humanization of translation services.
"Language can hurt people and sometimes divide people," said voiceover . "
But according to the advertisement, the words that translate most every day are "Hello", "thank you" and "I love you ".
"At the Robert Lerner party in Los Altos, California, the ad was very popular.
He received about 20 people on the day of the match.
"People like it to be international, which shows that Google is doing something good --
We live in Google . "
"It's very warm and happy to see here.