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By kayleen schaeferjuly 2012 try to relax at the Academy of Dermatology investigations conference in Raleigh, NYC. , in May, Dr.
Dermatologist Irene Gilbert did facial care.
When scientists introduced Clarisonic, an electronic cleaning device, Dr.
Gilbert, who works in the dermatology department of Gramercy Park in New York, smiled.
"I thought, 'Why should I pay someone to use it on me when I have a Clarisonic in my house? ’” she said.
Clarisonic rechargeable cleaning brushes, along with other brands of products, seem to be in many bathrooms these days, fighting for space, hair dryers and electric shavers for wall sockets already packed with electric toothbrushes. Dr.
Gilbert was initially skeptical about the scammers, but since her patients were using them, she sampled Clarisonic, Neutrogena and Olay versions.
"I think it's my responsibility to try them," she said . ".
Now, she uses Clarisonic every day, and she says, she believes that, like many people who come to see her, her face becomes cleaner as a result.
Nevertheless, she did not insist on cheering everyone up.
She says the overall effect of advertising is average.
"I don't think this is the Earth --shattering.
"Clarisonic, which was launched in 2004 by the Pacific Bioscience Laboratory and acquired by L'Oreal in December 2011, wants to see all of us call.
David Giuliani, founder and chief executive of the company, said the ads were "not yet owned by most women ".
"Clarisonics has a lot to sell.
"A lot of fashion --
The striker has been convinced that the fingertips and towels are not enough to Degas their faces.
Brushes for DDF, Pretika, and Body Essentials are added to Clarisonic, Neutrogena, and Olay.
According to Crane's consulting and research, about 40% of them are
Domestic market for skin
Care Tools in 2011.
Rotating tools are like electric toothbrushes,
In fact, the Pacific Bioscience Laboratory was created by the chief engineer of the Sonicare toothbrush.
After going through a cycle that takes about a minute, your face will feel everything from glowing to raw, depending on how fast the brush moves and how much you like your soap wash.
According to the doctor, the more times the brush moves per second, the less wear it hasGilbert.
In the pharmacy version, the mat or bristles move back and forth or rotate four to five times per second, while in a more expensive brush like Clarisonic (
Classic $195)
, Bristles do this more than 300 times per second.
Although this is easy, make sure the device is charged and put appropriate pressure (light)
For those who used to simply rub and splash their faces, the skin seems to be a chore.
"We need to convince people that it is important to take a new attitude in their lives . "Giuliani said.
They seem to have.
In September 2011, Clarisonic quadrupled its headquarters and manufacturing space in Redmond, Washington.
The company has also recently launched two products: tourism Mia 2
There are two speed size brushes, the acne clarification series, a brush and sa cleaner designed to combat flaws.
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The brush will be available again in September and his goal is for users who "think it's a little fun to take out the orange or coral version and show it to their friends"
Giuliani added: "It doesn't seem to be over.
We'll look back at the times and say, wow, it's just the beginning.
Lea Michele, Mindy Kaling and Lady Gaga are converts, according to the company.
"I can't live without my Clarisonic," says designer Brad Goresky, who doesn't have a pay for the company.
"I carry it with me.
Chen eva Wei, beauty director of teen fashion, is another fan (
"The summer in New York is very dirty," she said . "
Although she advised her followers on Twitter to sample the device before buying it.
"Let someone try it out on you, or buy it from a retailer, and the retailer has a good return policy," she said . ".
Dermatologists are generally supportive despite warnings.
"Some people get into trouble by overcleaning the skin and stripping off the natural oils in the skin," the doctor said . "
Whitney Bao, assistant professor of dermatology, State Medical Center, New York State University.
"These brushes should not be combined with a rough detergent, but should also be limited to patients with very sensitive and reactive skin. ”Dr. Marie-
In a conversation with the Street Garance dore, Paris dermatologist Catherine play called Clarisonic "advice on skin torture"
A fashion photographer who posted part of their conversation on her blog.
"I think women should respect their faces like they respect their Louboutins . "Planté said.
"No water, no brushes, no grinding products.
But other dermatologists say that the deep cleansing provided by Clarisonic is good and they believe that removing the top layer of the skin can treat the skin (
Cream, serum or sa acid lotion)
Soak more thoroughly.
"Most of the time, in terms of care for the skin, it is enough to use your fingertips and a gentle cleanser," the doctor said.
Bao has Clarisonic, but she says she spends 75% of her time washing her face with her hands and gentle soap.
"The equipment is further cleaned.
I like to think of them as a means of mechanical exfoliating.
"If most scammers are meant to help with wrinkles or pimples, they all have their own soap or serum.
But they can be used with any product you are already loyal.
If they can get more out of your Retin
A or La Mer and then the price tag
And the displacement of your hairdryer-
Maybe worth it.
A version of this article was printed on the New York edition E3 page in July 5, 2012 with the title: skin cleaning enters the electronic age.
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