sharper image stores are dead, but the brand goes on - breeze air purifier

ERIC TAUBJAN.
2009 fans of ion air purifiers and fog-free mirrors cheered: clearer images came back.
The gadget retailer filed for bankruptcy protection in last February and closed all stores, purchased by private investors Blue Star Alliance, Gordon Brothers and Hilco Consumer Capital for $49 million.
Since then, the company has reorganized itself (
Minus the store)
Become a licensed global lifestyle brand.
The company will license the product and sell it through a third party instead of running its own website, catalog and storeParty retailer
It has reached agreements with health and beauty products manufacturer HoMedics, luggage manufacturer EnE and other companies to produce new products.
The company is also trying a new approach for these difficult times: affordability.
The problem with the original company was that it had a lot of visitors in its store, but because the price was too high, there were not enough buyers.
"A clearer image is an aspiring brand," said Federico de belengard, vice president of licensing at the company . ".
When people want these products, they can't afford them.
"Now, we can shop at Best Buy, Bed Bath and other department stores, as well as middle-level department stores . "
She said.
The new company, which has less than 10 employees, has retained five original product license holders.
Currently, it has a clearer image name on 40 pieces of furniture and accessories products sold at the Office Max store.
Its strong push will come by the end of this year, when it will release "hundreds" of new, fewer
Expensive products to work with 12 anonymous partners.
At the Consumer Electronics Show, the company presents some new products that reflect cutting
Edge methods supported by Sharper Image.
The products presented include home audio devices such as iPod and iPhone bases, floating waterproof wireless speakers, and shower speakers that receive music via iPod wireless.
Unlike a clearer image in the past, when the company sold rides at zero prices
The G plane is priced at $3,500 and Donald Trump's steak package is $1,000, with the product in C. E. S.
Affordable price.
The IPhone dock includes a motor that rotates the phone horizontally while watching the video for about $80, while the floating speaker costs about $70.
The company is still trying to build its famous New Generation (or infamous)air purifier.
On 2005, the consumer report slammed the initial $350 ion breeze, saying the device not only failed to clean the air, but also released unhealthy levels of ozone.
A version of the article appears on page B4 of The New York edition with the title: the clearer image store is dead, but the brand is still on.
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