samsung wants to be the world's biggest appliance maker by 2015 - small home appliances

The tech industry deals with disruptive new companies that enter the market by depriving others of their share or creating their own markets.
But kitchen appliances?
Leading brands in this field today
Kenmore General Electric Whirlpool-
The same name we have known for decades.
Samsung Electronics plans to disrupt the situation.
The South Korean electronics company says it hopes to become the world's largest appliance manufacturer by 2015.
It's already the fastest.
Growing home appliance brands in the United StatesS.
Jumped down from 2
The market share of 3% reached more than 10.
5% of the past five years
"We are on track," said B . "K.
Yoon, Samsung's partner company
Chief executive of consumer goods such as television and electrical appliances.
But it's not easy to grab the top spot from Whirlpool, the electrical leader.
Samsung appliances-
Related income is approximately $12 billion per year;
Whirlpool received nearly $18 billion in 2012. (
Whirlpool declined to comment. )In the U. S.
In particular, "Samsung still has a long way to go," said Eric Voyer, vice president and former home appliance company --
Industry analyst at Stevenson
A market research company
At the week-long International Consumer Electronics ShowCES)
At Las Vegas, Samsung has announced a smart home plan designed to allow users to control air conditioning, refrigerators, washing machines and LED lighting using smartphones and tablets.
These devices will also be connected independently to the internet, download new software, or have users monitor their home via built-in devices
Camera on the outside. At the Jan.
7 at the press conference, the company spent as much time talking about new refrigerators and washing machines as tablets and supertabletsHD TVs.
Jan. 9 (Bloomberg)--
The world's largest electronics maker has dominated television, smartphones and tablets.
Electrical appliances are next.
Samsung has made clear its goal of becoming the biggest giant.
Home appliance manufacturer by 2015-
This is a difficult task given the competition. . .
But with the positive push of the United StatesS.
Including new products designed to shake the kitchen at a higher price
Technology equipment, the company is optimistic that it can be as successful in the electrical sector as it is in the smartphone industry.
Sam Grobart of Bloomberg Businessweek reports. (
Source: Bloomberg)
Yoon said his company's efforts to surpass Whirlpool will depend on Samsung's ability to develop devices that go further than customers are accustomed.
"The innovation speed of home appliances is very slow.
"It's not like a mobile phone, a computer, and a TV," Yoon said . ".
"The first dishwasher was made in 1860 and has not really changed in 150.
In addition to smart home design, Samsung has also launched home appliances --
Each product has specific features to differentiate itself from its competitors.
Its chefs collect refrigerators to distribute stationary and soda water, cool different areas to different temperatures, and convert a small fridge compartment into a secondary fridge.
The company's FlexDuo oven comes with a plug-in that can be split into two cooking areas heated to different temperatures.
At CES, Samsung executives introduced a Dishwashing technology called "wall of water" that replaces the familiar rotating spray arm with a linear system that promises to put water into hardto-
Get to the corner of the dishwasher.
Samsung also wants to use the link with Michelin --
Stars who have served as chefs in the chef's series, including the famous French restaurant owner Michelle Tross and California chef Christopher Kosto.
High of the company-
End frigerator's target price is $6,000, nearly 50% higher than the most expensive Kenmore model.
Samsung currently sells for $1,046 on average in the US market. S.
According to Stevenson
The industry average is $702.
Bob Baird, vice president of electrical sales at Home Depot, said that for Samsung to become the world's home appliance leader, it must expand its appeal with cheaper models.
"Now they are a high end brand but you can't be" no ".
"Without grasping the core of the market," said Baird . " Baird's company began selling Samsung products at the end of 2012. Yin knows this.
"If we only focus on the high-end market, it is difficult for us to achieve our goals," he said . ".
"If consumers want us, we will be there.
However, from the high end, we can develop solutions that start from the high end and then filter them out.
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One area where Samsung may have an edge is beyond consumer recognition for appliances.
Samsung's success in television and mobile devices means that more people than ever are familiar with Samsung.
In 2012, Samsung spent $29 million in the United States. S.
According to Kantar Media, which tracks advertising spending, home appliance advertising.
This is less than $33 million spent on LG Electronics Home Appliances, and less than $54 million spent by Whirlpool.
However, to narrow down, Samsung's ads dwarf other appliance manufacturers: In 2012, the company spent a total of $0. 6 billion on advertising.
"Their Brand awareness is very high and smartphones can help them increase their brand awareness," Baird said . ".
"People come in and look for Samsung.
The connection to smartphones and tablets goes beyond the brand.
As a company that already produces mobile devices, Samsung should find it easier to connect its devices to a home network for remote control and maintenance.
Currently, only one Samsung washing machine can be controlled through a smartphone app, but the company is adding microprocessor and wireless chips to various appliances.
Even if Samsung won't be number one in whirlpool next year, it's fine --
Bring consumers into a kitchen full of WiFi-
Machine enabled.
"We do mobile phones, TVs, semiconductors," Yoon said.
We have the technology to build smart homes.