Retailers’ Sly Message: Get Yourself a Gift, Too - electric toothbrush offers

Even the stupidest gift
The giver may know that it is not a good idea to give anyone a wrinkle cream, an electric toothbrush or a vacuum cleaner at Christmas or light festival.
"Bisoft's Holiday saved a lot of money," Amazon said . ".
Com Home Page this week. (
Category: vacuum. )
Estee Lauder-
Wrinkle Essentials Value Set is the "gift of the day" on Macys ".
Holiday Beauty page.
In the other person in charge of the website
Enjoy a holiday offer: $50 for Sonicare electric toothbrushes. (Down to $129. )
All of this is for a special type of holiday shopper:gifters —
Those who can't resist buying something for themselves using the crazy seasonal sales war. (
"Buy One Get One Free" is a particularly effective bait. )
Even a classic gift of emotion to othersjewelry —
Retailers know it's a fair game.
Under the banner of the Black Friday jewelry deal, Macy's website coaxed: "This holiday season, buy an unforgettable gift for your loved one (or yourself).
Black Friday jewelry is a hit
Choose the ultimate gift under the tree.
Some studies have shown that since the recession, even a year or two ago
The number and cost of gifts are growing.
Perhaps these shoppers believe that big sales provide the only legitimate excuse for spending --
Or in the years that their financial situation has improved, they have finally been able to relax and splurge on something.
Regardless of the motivation, they have become a special demographic niche that retailers rely heavily on, so that many pre-holiday shopping surveys are now following them.
But some recent surveys suggest these shoppers may feel less indulgent this year.
This is a worrying prospect for companies entering a season full of uncertainty and weak sales forecasts.
For example, Prosper Insights & Analytics, a consumer intelligence company that conducts a holiday spending survey for the National Retail Federation, found that compared to last year or the year before, the proportion of holiday shoppers who plan to use discounts to buy "non-gifts" for themselves or their families is small.
Considering this impulse
Buy self-promotion
Retailers will do everything they can to give gifts this year
Open, subtle, even subconscious.
In order to make people look more like Robert Kissman's Head, N. C. Mr.
Kissup, 25, is an incurable self. gifter.
When the store opens on Thanksgiving night and Black Friday morning, he will be at 60-
Wal-Mart's inch LED Smart TV will be sold for $688, he said, a slow cooker for Ace ($15)
Kmart's Android tablet ($39)
And a blue
Ray disk at the target.
He intends to leave everyone to himself. Mr.
Kissman accelerated to add that he has a wife, parents and others and he also plans to buy great gifts for them.
But the reality is, the number of people on anyone's gift list --
And the general amount they will spend on each project
As far as economists are concerned, it is rather resilient.
It just doesn't change much every year.
For retailers, the potential for self-development is greater
Because there are fewer restrictions on personal needs or family needs to know.
They are reasonable as a sensible family budget initiative.
So the strategy of the vacuum cleaner is
Or, as the chief retail analyst at research and consulting firm NPD Group, Rafael al Cohen, described, promote goods that are really not gifts.
"How many people are you going to buy? screen TV for? ” asked Mr. Cohen.
"That item is not necessarily a gift --giving item.
Retailers "create it so the price point is attractive," he said, so it's easy to buy it reasonably for themselves or even for "family gifts.
"If you don't wait to see what's available, you'll hurt yourself," said Mr. Kissell.
"These discounts are really worth it," he continued . " He added, "I will never buy TV for the other 10 months of the year.
Therefore, stores and e-commerce
Commercial websites are filled with large websites.
Ticket holiday promotion for Best Buy this week: "Now Black Friday prices for major appliances.
In these deals, holiday shoppers can save $400 on Samsung steam washing machinesdryer.
Some analysts say convincing enough consumers to buy such goods could mean the difference between a good holiday and a disappointing one.
"I think if retailers look at it from their own perspective,
The right gift, holiday is obviously a season when there are a lot of shoppers shopping through the store, so if they can get shoppers to see other items, they can definitely attract those self
Pam Goodfellow, director of consumer insight at Prosper, said.
Olivia Mata, 32, from the Chicago suburbs, has no plans to buy things for herself during the holidays, but she says she often gives in to temptation.
She said there were proposals to make things simple.
The other day, she bought a coat for her sister and sister. in-
Law of harruckcom.
For $100, the website says, you can deliver it for free.
So she happily took two waist sweaters for herself and put her on the top.
Again, RueLaLa.
Subscribe to the fashion website com for free delivery for 30 days;
The clock starts with your first purchase.
So, Madam
Mata said, "I go to that website every day.
She continued: "I certainly read with the intention of buying for others, but I found it easy to buy for myself.
Recently, in New York, Macy's store was wearing a festive dress in the window of its flagship store, reproducing the story of "Yes, Virginia, Santa Claus.
In the store, red placards hung on the ceiling, hinting to shoppers that the key is not just giving: "Giving. Get. Share.
On the makeup floor, a similar sign beckons with another mixed message: "love it. Want it. Give it. ”(
By the way, Prosper's research on many large companies
Famous retailers have found that the customers of Macy's department store are most likelygift, Ms.
Said Goodfellow. )
Across the street from Sephora, a cosmetics and beauty retailer, the colorful logo announced, "gitolia, our happy crazy gift holiday. ”Mr.
Makeup is another area of the holiday promotion, Cohen said.
But he pointed out that it is much more attractive as a self than perfume.
A gift is not a real gift.
"Really," he said, "How many people are you going to put lipstick on?