panasonic to promote latest air-con at full blast - air purification

As a market leader in the air conditioning industry in Malaysia, Panasonic Malaysia has not cut its advertising and promotional activities (A&P)
Budget because the company's goal is to continue to dominate the competitive aircon market.
On the contrary, consumers of electrical and electronic products
S. -based companies aim to increase their A & P spending in the aviation sector
Surpass competitors and establish a leading position in this field.
The latest Sky series is proof of this move.
Panasonic has been constantly innovating to find the most suitable design for customers from all walks of life in the competitive aircon market.
While some companies are reducing A & P spending due to tough and uncertain market conditions, general manager Zheng Zhizhong said Panasonic will continue to increase its investment in A & P, to ensure more sales and a higher market sharecon business.
The company will promote its latest series through different advertising media.
One of the ways to promote sales and enhance brand image, Cheng said, is through A & P, where print advertising is an important driver to achieve this.
He explained that in addition to other forms of advertising media, print advertising is also an effective medium because it allows products to be easily noticed by consumers.
Sky series, with its latest features and advantages, will increase the company's overall market share in the aviation sector, he said
Con dropped from the current 33% to 36% in a year.
New variable frequency air-con series (Sky Series)
Launched in the local market on Thursday.
"In the inverter air --
Con segment, we now have close to 51% market share and we are optimistic about pushing it to 55% in the coming year.
"The latest series focuses on three aspects, comfort, health and design.
It is designed to provide maximum radiation cooling.
"It's because of the air.
Unlike traditional flaps, the Con flaps are located at the top of the panel and, when opened, allow cold air to be directed to the ceiling and walls, not to the people in the room.
This allows a person to feel even and comfortable
He told StarBizWeek in an interview.
According to Cheng, the traditional air
The downside is to blow the cold air down, blow it directly to people and let them cool immediately, but this can cause some people to feel unwell and dry skin due to long cooling.
But this feeling of discomfort is now eliminated with the use of the Sky series.
He added that the new model was based on research done by a famous Japanese professor based on cool discoveries in caves.
Inspired by the cooling effect of the cave, Dr. Naoshi Kakitsuba of the environmental science and technology department of meiqiao University of Japan studied the benefits of radiation cooling, find that a more gentle and even cooling method will bring more comfort-being.
He added that the Sky series is also equipped with advanced air purification and dust sensor systems called nano-
G, dust particles below pm2 can be detected.
It is often called the size of smog particles.
Like inverter air-
This series is also an effective energy-saving product.
Cheng pointed out that the target market of Panasonic's new series is rich or rich.
End customers with special focus on design, comfort and quality.
With the addition of the Sky series, the company has various models, he said.
These include basic, non-
The Sky series models of inverters, inverters and inverters meet different customer groups.
He pointed out that the latest series also uses the new refrigerant R-
410A that has replaced the old refrigerant, R-
22 air for old houses-cons.
He said that in order to protect the environment and make the environment more friendly, the government launched in January.
410A, more environmental friendly, will not cause the depletion of the ozone layer in the atmosphere.
At present, the newer air-conditioning models on the market are designed with R-
Reliable and more efficient operation of 410A. As R-
410A can absorb and release more heat than R-
22. The air conditioner compressor can run the cooler, thus reducing the risk of the compressor burning due to overheating. .