Panasonic enters water-purifier business - the best car air purifier

Japanese electronics and consumer durables giant Panasonic is entering the purifier business in India and has joined many companies.
Japanese electronics and consumer-durable goods giant Panasonic is entering the purifier business in India, joining many companies including Hindustan Unilever and Tata Chemical, which have entered most of the areas that have not yet been developed.
By the end of June, Panasonic India will begin selling its water purifiers in top cities such as New Delhi, Mumbai, Bangalore, Kolkata, Chennai and Hyderabad.
Manish Sharma, director of Panasonic India (sales and marketing), said the strategy is to grow horizontally by entering different industries, considering the low penetration rate at present, coupled with the increasing awareness of health, the water purifier market is easy.
"Considering the hardness and impurity levels that need to be corrected, the product will be customized for India," Sharma said . ".
The company's goal is to complete the financial year in 2011-
12 in India, turnover is Rs 500 and has business in multiple categories such as healthcare, personal and beauty care, air conditioning, dvd, audio system, camera, kitchen appliances, etc, led plasma TV.
The price of these purifiers is between Rs15, 900 and rs30000, and in the market of water purifiers exceeding Rs1, 600 crore, they will be in a medium to high-end range.
The low end is the basic purifier, while the high end is the basic purifier
RO and UV technologies will provide the final range.
RO, reverse osmosis, UV or ultra-
Violet is a characteristic that plays a key role in disinfectant water.
Companies such as Eureka Forbes, Hindustan Unilever, Tata Chemical and Kent are key players in the field, as are new entrants such as LG Electronics.
The water purifier is currently priced at Rs 200, some of which are the cheapest as low as Rs.
In a higher place
Finally, those in Super
The cost of the high-end series is as high as rs40000 and can even reach rs47000.
Industry experts say that given that there will be fierce competition in the number of such companies, installation and services will play an important role in determining market share.
"For any problems that arise after the installation of the product, how to provide the service quickly and effectively will be the standard for determining the sale.
This is a word-of-
"The mouth plays a role in purchasing decisions," said an expert at a consulting firm . ".
Sharma admits there will be competition, but he said that due to
General Water for subway-filters.
According to industry estimates, India sells about 2 million water purifiers every year.
"It's very small considering the size of the country.
Low penetration will lead to rapid growth.
"After consolidating its position in the metropolis, the company will gradually consider introducing purifiers in second-tier cities such as Jaipur, Chandigarh and Indore.
In terms of distribution, the purifier will be available in different retail formats, such as hypermarkets, shopping malls, stores and 127 Panasonic brand stores.