
(Reuters)-
P & G (PG. N)
The world's largest manufacturer of household products says it can sell about half of its brands in the next two years and cut jobs to restore sales growth and save costs, with its shares up four times. 3 percent.
Manufacturers of Gillette razors and detergent detergents said they would consider selling nearly 90 to 100 brands whose sales have been declining for the past three years.
P & G said the company will focus on 70 to 80 "core" brands in the past three years, accounting for 90% of sales and more than 95% of profits. Twenty-
Three of these brands are selling between $1 billion and $10 billion.
"The less the better," chief executive. G. Lafley said.
P & G did not disclose the brand name planned to sell, retain or stop selling, but Lafley told Reuters's family that the women and baby care business would lose fewer brands than the other four.
Companies with brands such as Pampers diapers and sanitary napkins are the fastest in P & G --
Growth is the second of the company
Largest revenue contributor for the year ended June 30.
P & G's 80-brand sales are around $84.
Sales in 2013 were $1 billion, compared to $2 for some 100 other brands.
4 billion, according to Ali dibaji, an analyst at Burnstein, Sandford.
Dibadj wrote in a note that the company is likely to be more likely to sell laundry brands Fab and Trojan, Perma Sharp razor blades and Fekkai hair products, among others.
P & G may retain its Gillette, tide, panting, Ole and Old Spice brands, he wrote.
P & G said it will have fewer but larger distribution centers in North America and will focus on strengthening its presence in emerging markets, what refuli said was the company's "growth engine"
Mr. Lafley told Reuters he expected the moves to lead to fewer layoffs than nearly 10,000 in 2002.
P & G's revenue growth has been slow, with nine out of the last 13 quarters selling less than Wall Street expected.
The company said growth in developed markets, fierce competition and increased economic strength in the United States hurt the company. S. dollar.
P & G is trying to cut spending by streamlining management, reducing costs and cutting less than five jobs
A restructuring plan of $10 billion was announced in 2012.
P & G's organic sales in the fourth quarter, excluding divestiture and acquisitions, rose 2%, but monetary losses offset that increase.
Net sales fell 1% to $20.
16 billion, the average estimate of analysts is missing.
P & G said it expects organic product sales to grow at a lower rate in fiscal 2015to mid-
Percentage of single digits and core revenue will rise by halfsingle digit.
Operating expenses fell 7% in the quarter, and P & G's core profit was 95 cents per share, surpassing the average analyst estimate of 91 cents.
"PG's earnings quality is lower than its potential," BMO Capital Markets analyst wrote in a report . ".
P & G shares rose 3.
$80 5%
Trading early Friday afternoon. (
The story has been corrected to clarify some of the brands mentioned by the analysts mentioned in paragraph 8 that "the company may be more likely to sell, and said that the company "may retain" and other brands that are not "unlikely to sell)