Nip and tuck still the business in spite of downturn - skin care equipment

They call it the Sarkozy effect.
Last year, when the French president wore a swimsuit in the Paris showdown, the men's liposuction market broke out.
Men now account for 10-
Of the 20 customers in the cosmetic surgery clinic in Ireland, one of the most popular surgeries is the removal of "breasts" or male breasts.
This is a hot new growth area in an industry where Ireland has grown exponentially in recent years.
The Celtic Tiger may hide in the cellar of an unsold house, but his vanity still bothers the hearts of the nation.
The problem with vanity is that it is a dangerous business, especially in Ireland, where there is no clinic that provides procedures.
Taking laser liposuction as an example, this is the most popular surgery in men.
It costs about 6,000 euros and takes place under local anesthesia, which is a fairly easy way to lose those unwanted love handles and moobs.
"We use an ultrasound probe to break down fat, so it will be liquefied first," explains Dr. Peter Prendergast of Venus Medical . ".
Due to the new popularity of laser liposuction, there are now laser liposuction operations in various clinics across Ireland, some of which may have little medical expertise.
Some of these clinics may lack sterilization, or several different patients use the same equipment, which increases the likelihood of hepatitis C infection, according to industry insiders.
A year later, Bernadette Reid died, and the government has not yet begun regulation after a senior cosmetic surgery at the Dublin clinic.
"In terms of cosmetic surgery, Ireland is like a Wild West.
We have some people here who are very active in marketing and it is difficult for the ethics clinic to compete with them.
"I blame the government for being weak, and for the ongoing problems within the health services supervisor," said Dr. Patrick trisi of the Aylesbury clinic . ".
After Mrs. Ryder's death last year, the government set up a patient safety and quality assurance committee, which will report next month.
But with the establishment of the new clinic, Dr. Tracy was frustrated that it was too late.
Earlier this year, Dr. Tracy, together with Dr. prendgast and two other beauty doctors, established the Irish Association of Beauty doctors to promote regulation in the industry.
IACD requested a meeting with the Minister of Health, Mary Hani, to discuss regulatory issues, but was not answered.
Because the industry is completely unregulated in Ireland, there is no precise figure in size, but the best estimate is 50 euros. There are about 10 major operators in the market, and 15 smaller operators.
Ireland has been playing catch-up in many ways.
In the past few years, in other countries.
In the US, the value of the industry is estimated at 10 euros per year, while in the UK, the value of the industry is about 1 euro.
The increase in interest in Ireland is partly due to our new-
Through such procedures, prosperity becomes commonplace.
For example, a considerable portion of SSIA's funds entered the market with about 3 out of 1 computer.
1 million the SSIA account holder uses the money for certain procedures or other procedures.
"Cosmetic surgery used to be considered the only protected area in the upper echelons of society, and now with all kinds of people completing their work, cosmetic surgery has become the mainstream," said Mary Lofters . ", The editor of the Irish magazine "revive", which reports on the cosmetic surgery market.
Although the beauty industry elsewhere is slow to develop, the beauty industry in Ireland is still booming.
"The credit crunch will affect us to some extent, but the upward curve is so steep that I don't think it will have much impact," said Dr. prendgast . ".
"In the past few years, we have seen the growth of 50 PCs.
This will certainly slow down at some stage, but not in the next few years.
Ms. Loftus agreed: "I think cosmetic surgery is a good thing before the sun holidays.
People are considering this issue many years in advance.
For example, people who inject Botox four times a year may skip it once or twice.
This is a short-term reality for some, but I don't think the bigger intrusive things will slow down.
People are very determined.
They may cut spending on holidays or other things.
"The male market is the fastest growing sector economically.
In the second love, this is particularly popular among men, in which the partner is younger and knows more about these things.
We see huge growth every month.
"Women still account for 80-in the clinic of Dr. prendgast-
There are 90 customers, but the number of men is increasing.
"If you look at the male beauty field, you can see that with the boom in advertising by major skincare companies, men are becoming more conscious of their appearance.
Many of our customers will come to lose weight and beauty ---
Abdomen, side, handle-
Penis enhancement.
"A new material called Macrolane has become a new hot word in the industry.
A replacement for silicon in breast enhancement it can also be used for male penis enhancement.
"Penis enhancement is not as big in Ireland as it is in other areas, but it is likely to be," said Dr. Prendergast . ".
"There will be more and more marketing for men.
"So, what kind of man will go to Venus to do beauty work ? " Our male clients are 30 years old.
50, ABC1 class, straight and gay, mixed quite evenly.
They don't have to be shyer, but they don't want to put up with too much afterwards.
They are not very good with pain.
They don't need much rest after that. -
Swelling, bruises, or attention-
So they are more conservative.
"A recent survey conducted by the 'revival' organization shows that Irish women are becoming more and more savvy in choosing clinics and surgeries.
"Women used to worry about losing anonymity.
Now they are aware of the risks.
Women did not make an immediate decision.
They are saving money, doing research, shopping around, and more picky.
"According to the Loftus MS, people's shyness in terms of procedures puts them at risk.
"Quite a few Irish women, for example, are undergoing surgery for the gastric band.
This is an operation that people are not willing to talk about.
I think that was confirmed by the British television show host, Fern Brittan [who] was forced to admit that she had an operation on her stomach belt.
It is indeed dangerous not to talk about it.
This is a very, very complicated process . "
Perhaps the most surprising trend found in the "revival" survey is to what extent celebrities have driven the market.
Photos of Sarkozy May
At first, men were interested in liposuction, but the French president was "doctor" in other ways ".
On the contrary, the helpful person in the Paris match gave him a thinner outline with Photoshop.
"Cost is not a major problem for most of our respondents.
Rank third or fourth on the list.
The most important reason is celebrities and the media. based.
Phrases like "40 is the new 30" are widely circulated in the media and magazines.
It explains the expectations in people's minds very simply, "said MS Loftus.
"I think everyone is trying to make their dreams come true and what they want is something on the other side.
They want to look good, too.
Today, you can make choices that no other generation can make.
This broke out to enjoy life as much as possible.
"It's about being young and grasping youth and happiness.