NHL announces new partnership with Crest Canada - the best toothbrush

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National Hockey League®Announced today to work with Crest Canada, one of Canada's largest oral care brands, for 2014-15 season.
NHL's official partner has also signed the NHL playeras, the official spokesperson for its latest product, Crest Sensi-
There are relief in stores across the country.
He's with his wife Heather.
Louis will make his debut at the national print campaign this fall. St.
2003 champion Louis
04 Stanley Cup®He played more than 1,000 games in the NHL's 15 seasons.
He is also the winner of many NHL awards. ™Including 2003-
Hart Trophy as league MVP is a 6-time NHL All-Star.
"We are pleased to work with the NHL to launch the new Crest Sensi-
Relief toothpaste and mouthB Sensi-
"Soft toothbrush," said the communications manager of Canadian crest.
"Hockey is Canada's favorite entertainment event, and it highlights how we can make the most of the long, cold winter.
Since tooth sensitivity is triggered by cold food, drinks, and cold air in most cases, we want to help Canadians improve bench sensitivity so they can actually put into the game.
"Crest mouth-
B is a strong household name, and through our collaboration with these brands, we have found a fantastic way to express to NHL fans the core product advantages of reducing tooth sensitivity through engaging Hockey
"Theme story," said vice president of integrated sales for NHL Group.
"The partnership with NHL superstars will make our communication stronger, connecting fans in a meaningful way to players they already know on ice, while strengthening the benefits these brands offer. "Crest, Oral-
B, range and fixtures will be introduced 2014-
15 NHL seasons
Brand Radio Live, digital episode and online
Live activation of NHL activity.