mi mi mi - super fans of china's xiaomi stoke ipo ambitions - top air purifiers

Beijing/Shanghai (Reuters)-
Wang Bin, 29, is one of Xiaomi Technology Ltd's big fans, and the smartphone and other electronics maker appears to be launching a massive initial public offering (ipo) as early as this year ).
Xiao Wang family is millet Temple.
He has a Xiaomi TV.
Watch with Xiaomi
There are millet thermostats, air purifiers and smoke detectors.
Xiaomi products help the app on his Xiaomi smartphone to control windows, doors and lights.
The company initially started with a smartphone, but later expanded to a large number of smart devices by releasing a limited batch of slick-
Watch the phone online to shoppers at a lower price
More than Apple's.
"Ordinary people can now experience things that were out of reach before, and this value has helped these products enter millions of families," Wang said . ".
"Since the first Xiaomi smartphone came out, I know Xiaomi will change the world.
Wang does not need to win. Still, Xiaomi -
June led by entrepreneur Lei
More loyal fans are needed to live up to the sky.
High expectations from investors.
There are concerns about the meager profits, the stagnation of the Chinese smartphone market, the cost of opening physical stores, and the obstacles faced by the brand to retain its followers overseas and win new followers, analysts reporting the company told Reuters.
Reuters reported last month that Xiaomi had taken CLSA, Goldman Sachs and Morgan Stanley as sponsors of its IPO, with a valuation of up to $100 billion. £71. 96 billion)
Become the world's largest technology company this year.
Hans Dong, managing partner at GGV Capital, said: "From the outside, the figure of $100 billion sounds feasible. you can calculate it and say it is possible . " He was an early investor in Xiaomi and a former board member.
To a large extent, Xiaomi will rely on its "Internet of Things" smart products and services as well as the opening of physical stores to drive a major strategic shift.
It is also pushing hard in key markets such as India and Southeast Asia.
Founded in 2010, Xiaomi started online
If simply put, only strategy helps make it the most valuable start in the world --up.
In June, Lei's position as CEO was comparable to that of the late Apple founder Steve Jobs.
But its online model finally hit the wall.
In 2016, Xiaomi's mobile phone ranked among the top five in China because of increasingly fierce competition from local rivals Huawei, Oppo and Vivo.
In 2016, the recession forced the company to withdraw from several overseas markets and turn to physical stores to develop artificial intelligence and internet services as new growth areas.
Last year, Lei said that "the worst situation has passed" and the company exceeded its 100 billion yuan sales target of 2017 yuan in a few months.
In 2017, Xiaomi ranked fifth in the global smartphone market.
This important step surpassed Samsung Electronics to become the largest supplier in India.
"People are starting to go to the Xiaomi store because there are too many different products to buy, browse and view," Tung added . ".
The biggest challenge for Xiaomi is likely to be the expected decline in China's smartphone market this year. Millet shipments fell for the first time last year.
Analyst at Canalys, a technology research firm.
Analysts estimate that the domestic smartphone market provides about 80% of Xiaomi's revenue.
However, bankers who analyzed Xiaomi's revenue estimates said Xiaomi's estimated net profit last year was at least $1 billion.
It is estimated that this year's profit is about twice that of $2 billion.
Wang Xiang, Beijing-
Xiaomi's senior vice president and executive in charge of the company's international business told Reuters that the company's goal is to make profits mainly through services.
"We have a lot of Internet services in China, so we are very, very healthy economically.
"Our model is to sell hardware almost at cost," he said . ".
He added that the company is now "increasing resources and hiring more people to enter new markets ".
Xiaomi operates an online "community" in its different markets and hosts a "MIUI forum" for its super fans "--
Mention it's open
Source operating system-
On Friday, the company shared with them a weekly beta version of the new software.
The company will also focus on its fan base when deciding which new markets to target.
"We created the core circle of the first core fan through MIUI," Wang said . " He added that the company hosted an annual banquet for hundreds of core fans, where Lei was cooking
"The key is a sense of participation.
"It works with technology startup --
Ups develops their gadgets as an "incubator" and then these gadgets may be sold as Xiaomi --
Brand products.
But Wang said the company still faces "challenges" in winning consumers who are not familiar with the brand, and building a fan culture will help to break the barriers.
Sometimes, though, even the most loyal people wonder if things are too much.
Pan Weida, 31, is a network supplier in Shanghai. he has 78 millet products in his apartment, including robot vacuum cleaners and rice cookers.
He spent about 1,000 yuan a month and bought almost all the new Xiaomi products.
"There are a lot of things in Xiaomi now, so it's a bit complicated.
Pillows, quilts, underwear
"It's a bit crazy," he said . ".