Meet The Self-Made Woman Behind The Country's Hottest Anti-Wrinkle Tool - home beauty device

Former model Jamie o'bannien has set his sights on a $150 billion global backlash. aging market. The 35-year-
For the past six years, the old CEO of Beauty Bioscience has quietly set up a skin care startup in Dallas.
In 2016, she announced a $200 GloPro-
Home equipment that stimulates collagen production and helps the skin absorb anti-collagen
Aging ingredients.
It has quickly become one of the hottest tools in the industry.
Since its launch last spring, sales of Beauty Bioscience have soared to $30 million in 2016, tripling
Year-on-year growth figures.
"I'm a cowboy," she recently told Forbes . "
"Sometimes, when you take a big risk, you lose a lot, but you win only when you take a big risk.
O'Banion grew up in the beauty industry.
When she was a child, her dermatologist father, Terry James, invested in an American hospital. S.
She said the lab has made skin care ingredients like vitamin A for global beauty products companies. (
What she won't say due to the NDA).
Even before she was a teenager, o'banin went on a business trip with him.
After graduating from Brigham Young University, she became director of product development and marketing in the lab.
But when the lab developed raw materials for a popular brand, she began to feel disappointed that, in order to save money, the company would use what she called "The amount of fairy dust for active ingredients ", rather than according to the amount suggested by the human body test in the laboratory.
"The key is to deliver the right ingredients to the right target cells at the right concentration.
There are three unique ones, cherry-
"The selected formula sets us apart," she said . ".
"It's frustrating that this is not the case for many products.
"Some companies are more concerned about reducing costs and overspending.
O'Banion claims that promoting active ingredients is more important than anything else.
In 2008, o'banin decided that she could develop a better skincare line, so she and her father established a 50/50 partnership to jointly create an organic skincare brand, Organicare. It flopped.
It is difficult for consumers to distinguish between "organic" and "natural", she said, and the recession has led to a reduction in luxury consumption across the country.
They started again and changed the company name to Beauty Bioscience, this time using a high level of strong resistance
Aging ingredients. (
Her father has not had a day. to-day role. )
On 2011, they launched the night system called Retina syn-on the shopping channel HSN. 45, a 45-
During the day treatment, the concentration of vitamin A in serum increased throughout the project.
Price: $200.
With the development of the company, she has launched more products, including
Aging Serum, moisturizer
Sunscreen, moisturizer and facial cleanser.
See Forbes rich list
O'Banion started developing GloPro devices in the 2012 women's list.
The company tested the number of 10 stitches and took four years to perfect
Needle increment-
Use, up to 800.
They solved the problem on 540 needles-enough to reduce wrinkles by 30% without major pain. (
Wrinkles decreased by 30%, for women aged 41 to 64, if the device is used for one minute, three times a week).
"Your skin is not breathable. How do [
Anti-aging ingredients
Go in without an access point?
"We spend all this money on expensive products every year and eventually they will be washed away," O'Banion said . ".
With the GloPro tool produced by the company, "we can get the ingredients to where they work," she said.
Compared with the surface of the skin, there are 200 times the absorption capacity.
Her big breakthrough was direct in 2015.
Guxi marketing companyRenker (
Cindy Crawford is known for treating acne, Meaningful Beauty, etc)
Agreed to invest an undisclosed dollar amount in exchange for a minority stake in the business.
This helped obanning launch GloPro on TV next year.
This time, though, she made sure to simplify the information.
The mothers of the three children are worried that GloPro also lacks consumer awareness, which hurts her organic skincare collection.
The device splits skin cells to stimulate the production of collagen, while creating a channel for anti-aging ingredients to reach the skin cells that need the most help.
"We know we 've had success in dermatology, but Linda in Ohio has to understand why this approach works," explains O'Banion . ".
So before releasing the product on HSN on April 2016, she took a clear vase, put a dark pink M & MS on the bottom, and then put a light pink M & MS on it, representing the skin of the audience.
In the air, she took a silver needle through the layers, and M & MS was in place as the lower layers separated.
Her strategy worked.
The GloPro device was sold out on the first day, with 10 minutes of talk time left.
High-selling GloPro now
End retailer Neiman Marcus's Bergdorf Goodman and Nordstrom are also available at department stores and Sephora later this year.
In the last two months
Renker has launched two Beauty Bioscience ads, one for 45-
One day retina system and another GloPro.
The advertising giant can be a multiplier for a brand, O'Banion said, adding, "the sky is the limit once you have a megaphone.
"Internal projections say revenue could double again by the end of 2017 to $60 million.
She estimates that all of this adds up to her 40% stake in beauty startups, which Forbes conservatively fixed to $50 million. She's an up-and-
Who can become the richest self one day?
Women have been created in this country. (
Forbes has released the list of the richest 2017 richest people in the United States.
Woman on Wednesday. )
"You have to grow up.
Build a brand, and then succeed . "
"This is my child.