Make in India: Panasonic, Sony, LG, more ramp up production capcaity - home appliances manufacturers in china

As they look forward to the better days of 2016, almost all leading home appliance manufacturers including Panasonic, Sony, LG, Samsung, videophone, Haier have increased their production capacity in India.
As they look forward to the better days of 2016, almost all leading home appliance manufacturers including Panasonic, Sony, LG, Samsung, videophone, Haier have increased their production capacity in India.
Joining the Indian manufacturing trend, they also added local purchases in a series of new product launches in 2015, a trend that is expected to be further consolidated in the new year.
According to the Consumer Electronics Manufacturers Association (CEAMA)
Demand across the industry grew well in 2015, growing nearly 25 during the festival.
"The consumer durable goods industry has been at a high level.
With the help of government support and the emergence of innovative technology solutions, the growth trajectory for the whole year.
Although some challenges like below
The normal monsoon and the ensuing decline in sentiment in the rural market did play a deterrent role, hitting sales in the consumer durables industry, and market sentiment overall rose, said executive chairman Manish Sharma.
In 2015, companies like video ocon and Haier announced a significant investment in expanding their manufacturing capabilities, while Sony began manufacturing its Bravia series TV panels more than a decade later.
"On 2015, Haier announced its major investment plan of Rs 470 for the expansion of Pune manufacturing plant and approved the manufacturing of the central government. in-
India initiative.
"The new plant, which will be put into production in 2017, will not only double the production capacity of our refrigerators, but will also begin to manufacture other categories of products such as washing machines, air conditioners, LED panels, etc, eric blaganza, president of Haier India, said: "water heaters and freezers. ".
"Video ocon has designated Rs 1,000 for opening new manufacturing facilities and upgrading existing facilities within three years," said Anirudh Dhoot, director of video ocon . ".
Sony signed an agreement with Taiwanese contract maker Foxconn to produce the Bravia TV series at a factory near Chennai.
"Starting this year, Bravia TV is made locally in India and we expect sales to accelerate in the next few years," said Satish Padmanabhan, Sony India sales director . ".
South Korean manufacturer Samsung has completed its business in India for 20 years, and the company continues to invest more to improve its presence in Noida and Chennai)
"Samsung has made production and R & D investments at the plant in Noida and Chennai, as well as the R & D centers in Bangalore and Noida.
This includes the expansion of the Noida mobile phone facility.
"All of this shows our commitment to India and our strong belief that India is the future," a Samsung spokesman said . ".
Some companies have also expanded their portfolio here this year, and many have entered the air purifier market.
"2015 is determined by certain innovative technological trends in the consumer durables industry.
Niladri Datta, head of marketing at LG India, said: "Today, we have intuitive machines that can learn and act accordingly with little or no contact . ".
During festivals such as Diwali, sales of durable manufacturers have increased by 25%, and Diwali is also considered a good time to buy new products.
"Factors such as increased disposable income and consumer urbanization, as well as relaxed financial options, have led the industry to grow by 25% during the festival and have a positive impact on demand for flat-screen televisions (14. 5 mn units)
Refrigerator (10. 12 mn)
Washing machine (4. 86 mn)and ACs (3. 86 mn)
Sharma of CEAMA said he is also managing director of Panasonic India and South Asia.
However, there were also some concerns in the sector in 2015.
Pinakiranjan Mishra said that Ernst & Young India partners and national leaders in retail and consumer goods, "In general, there is nothing special or great about this.
Obviously this is a growth, but it would be much better if it was able to get into the global market, and I think this is an opportunity becausein-
As China is becoming more and more expensive now, India.
"In 2015, durable goods manufacturers also faced a decline in rural sales due to the monsoon deficit.
"We see the growth of consumer groups, partly because of the growing base and demand of middle-class buyers.
The aspirations of small towns and first-line youth surged
"The City of II, which clearly understands their gadget needs, has led to more technology product upgrades, whether it's smartphones, televisions and home appliances," a Samsung India spokesperson said . ".
The two companies are betting that growth will rise further in 2016.
"Driven by current progress, with the help of changes in government policy in India, the industry will continue to grow.
There will be major changes in the product category in 2016 is very high
"TV, air conditioning and smartphones are over," said Sharma of CEAMA . ". .