M&S reduces size of its top-selling flapjack by a quarter but keeps £1 price the same before cheekily suggesting shoppers prefer 'smaller snacks' - personal care appliances

Marks and Spencer's have become the latest victims of contraction, as the popular lunch time treatment bar has shrunk by 25 now, but the price remains unchanged --
Causing anger from customers
When shoppers visited M & S this week, they were surprised to find that the size of 1 Belgian chocolate pie was now reduced by one quarter, from 80 grams to 60 grams.
Other M & S casualties that suddenly contracted this week include millionaire shortbread, Rocky Road and Salty Caramel Hazelnut millionaire bar.
According to The Sun, the bars are now 25 age points smaller, but each bar remains 1, causing shoppers to question retailers online and name the change"
A Twitter user named @ DavidT_design said: "This is M & s style. Less flapjack -
For the same price, I would say 20% less.
I used to notice this with popcorn, which used to have 6 bags for 2, 50 and then changed to 5 bags.
"This is the evidence," he added.
The price is up 25%-
A good example is to buy less products with the same money.
I still think this is the most delicious flapjack on the street, but it will be less and less now.
M & S replied: "We have reduced the weight of the bar, but you should also note that we have also lowered the price.
We want to provide healthy, value-added snacks to our customers, which is why we have made changes.
Data from the National Bureau of Statistics (ONS) show that between September 2015 and June 2017, 206 products were scaled down.
Bread and cereal, meat, sugar, jam, syrup, chocolate and other sweets are included.
When the product size changes, the price tends to stay the same, in line with the idea that some products are experiencing a "shrink", ONS said.
While the statistics agency says manufacturers blame the fall in size on rising raw material costs, it denies the idea that Brexit is a factor behind the contraction.
Food and beverage products accounted for 70 of the reductions recorded by the National Bureau of Statistics. Non-
Food category with the largest size change-
Reduce and increase-
Personal care utensils and products (such as toilet paper, diapers and paper towels) and non-
Durable household items including kitchen roll paper and washing machine-up liquid.
Between September 2015 and June 2017, a total of 206 products were scaled down and 79 products were scaled up.
Bread and grain products have the largest frequency of dimensional variation in both directions.
Mark and Spencer later responded to the objections on April 30, and a spokesman said: "When we changed the weight (and other bars in the range, we did cut the price of the Belgian chocolate pie, but obviously we didn't go far enough.
"So, I am very happy to say that we have listened to your feedback and from today on every bar within the price range of 85 p is available!
I hope you can get your favorite from the local food hall later this week.