lenovo takes the skunkworks approach in smartphones - air conditioner purifier

Remember fm365?
Founded by Lenovo and financial co-op
Sponsored by US $20 online
Millions of portals used to be a sign of PC manufacturers' lofty ambitions for the Internet industry.
However, unfortunately, in just a few years, due to the bursting of the network bubble and abnormal cooperation, the joint venture can only be regarded as a symbolic existence on the Internet.
Before the site was closed, the site even temporarily lost its domain name because the administrator forgot to update the registration.
Ten years later, Lenovo, already the world's largest maker of desktop computers and laptops, quietly restored the URL fm365. com.
This time it is related to a company called ShenQi GongChang, a start-up company
Lenovo hopes this will open up a new path for the smartphone and smart home markets. Currently, six-month-
There are only three products on fm365. com—
Wireless Router, air purifier and 3D printer-
All of this is common.
Develop or fully develop with other companies.
Chen Xudong, CEO of ShenQi and former senior vice president of Lenovo's Asia business, said the company's partnership model will become a platform company that connects rather than manufactures various smart devices.
But the company is producing a core product on its own.
The smartphone will be released in three to four months, Chen said.
He hopes that mobile phones will become the core of the company's smart home strategy.
Shenqi is also building a platform software to manage and control intelligent products made by others.
The app is already compatible with about 20 devices, including some produced by industry leaders such as Sonos and Broadlink, Chen said.
The goal is to open the platform to 200 to 400 devices.
The competition in this industry will certainly be fierce, but Chen believes that the market is too big to miss.
"You may not be able to find it in five years.
"Smart bulbs or air conditioners are on sale," he said . ".
In more ways, ShenQi represents Lenovo's new and more cautious attitude towards the internet, which has changed the business landscape in China since the huge failure of fm365 13 years ago.
Today, more than ever, people connect via non-wireless networks.
Existed 10 years ago;
In 2014, China shipped 0. 45 billion smartphones and tablets, more than seven times as many as PCs.
The rise of the InternetFoundation and assets
Light companies like Xiaomi are redefining hardware companies to define them
Business and capital management.
Lenovo also sold more smartphones than PCs. year-
Old companies lag behind local competitors, either telecom experts or savvy marketers.
Although the group tried to correct the ship by making itself a flatter, more innovative organization, the ship was too big to make a quick turn.
Release a speedboat
Lenovo is making a venture capital in hopes of becoming a new pillar of the group as a whole.
The seventh is obviously a chance, but the real concern is whether it has the ability to survive in unfamiliar fields.
After experiencing the traditional process of product development and distribution channels, ShenQi had to abandon the old strategy of relying on intuition and do things in a completely different way.
The most direct change is the transfer of online distribution to e-commerce
The commercial platform is essentially a test of the company's marketing ability to drive network traffic.
Today's consumers are more products.
More sensitive to the impact of social media.
The key strategy adopted by many emerging companies is to fully communicate with consumers on products and through social networks and word-of-mouth.
However, it is not clear whether ShenQi God has considered this --
Chen said that his team was busy developing smartphones and had not yet decided whether to show it by publishing events, a common strategy for tech entrepreneurs to marvel at consumers through personal charm.
He also said he was not interested in owning a big company.
As his competitors usually do.
So far, ShenQi's patience is in sharp contrast to the high score Beifa cloth from fm365 in 2000.
It would be interesting to see if the company could come up with a completely different marketing approach.
Chen Guangcheng said that although he may eventually enter the spotlight like other tech entrepreneurs, he will not expect ShenQi to succeed according to his personal image.
"I don't think a company will succeed because entrepreneurs are popular," he said . "
"The opposite is true.