Lashings of intrigue in beauty clash - black electric toothbrush

Like all the good counters.
Intelligence operations, secret planning meetings, code names, and ambush.
At the center of all the fuss is mascaras's electric toothbrush, battery-
Power Mobile mascara says apply lashes effortlessly.
This week, US Estee Lauder stole the limelight of French rival Lancome in a local sales battle.
Both companies said it took them about four years to develop their technology and apply for a patent to build a micro-enterprise
This is a daily makeup item for many women.
On Wednesday, Lancome told beauty editors that its oscillating mascara will be available at the end of February as a highlight of its 2009 calendar.
It has only a handful in the country and already has a waiting list.
Lauder's press conference is rumored to be held on April, but its TurboLash was on the shelves on Thursday.
Karen chadelton, general manager of Estee Lauder brand, said: "This will be a hot item on the Christmas list this year . ".
Lancome plans to launch a television advertising campaign, the first
A perfume TV advertisement for a luxury cosmetics brand in New Zealand.
The company said it was not worried about being defeated and thought the competition would increase interest in its release later.
"Christmas is not the right time for us, we think," said Miranda wappell, managing director of Lancome, New Zealand, yesterday.
The huge demand for these two brands in the international market means that buying mascaras here is a daunting task.
Australia is still waiting, and since the end of October, they have only made general sales in the United States.
MS Chadderton said the brushes are making 24/7 in order to keep up with the progress.
It is a challenge to let them enter the country quietly.
She said the innovative product was "there" in the beauty industry release ".