kenstar to make foray into air purifier market - central air purifier

As part of the video ocon group, Kenstar has finalized plans to enter India's fast-growing air purifier business.
A senior executive of the company said the company is also entering the industrial cooler field.
"The Indian air purifier market will grow exponentially, and we will enter this segment.
"Our products will be available by September," said Rajiv Kenue, chief business officer of Kenstar . ".
The increasing air pollution in metropolitan areas, particularly Delhi, Mumbai and Bangladesh, has led to a large demand for air purifiers in India.
More than a dozen companies including Hindustan Unilever and their brand Blueair, the Euroka Forbes of its brand, Dr. Aeroguard, have entered the field and reported it last year
"The market is growing by 25% to 30% per year, and as demand starts to enter from second-and third-tier cities, the market will grow dramatically.
We estimate that the market will grow to the size of the rupee in three years, which is why we enter the market . "Kenue said.
The company has conducted market research and is ready to launch products at the beginning of the winter, which is the season for air purifiers.
Mr. Kenue said the company expects to receive a 10% share in the first year of operation.