James Dyson launches £299 hairdryer in shock move into beauty industry - where to buy boot dryer

Billionaire inventor Sir James Dyson will announce his "labor of love" today, a new hair dryer that has been made for four years and costs 50 for development.
The upcoming Tokyo-listed Dyson Supersonic is his first foray into the beauty industry and a major breakthrough in the company's existing industrial product range.
However, similar techniques have been used in Dyson's vacuum cleaners, clothes dryers and fans to generate airflow.
"Four years ago, we advocated being an expert in Hair Science and styling," Mr. Dyson told the Daily Telegraph . ".
"We have invested £ 50 in this new technology and created a new custom hair lab at the R & D lab in Wiltshire.
Dyson said he decided to make a hair dryer due to problems with existing models.
"Using Dyson Supersonic, our top priority is to mitigate the frustration of traditional machines that are bulky, have weak airflow, and have the ability to damage your hair," he said . ".
"In Dyson, we develop products that solve problems.
It's not about making quick money.
Dyson worked with Hob Konizi, a hair styling expert, to develop a new product, who is behind the scenes of the Hobb salon.
The traditional hair dryer sucks in the air through the grill and will be blocked by fluff and dust, raising the temperature inside the machine to 230-
Degree, damaged hair.
A Dyson spokesman said the new Dyson hair dryer could not exceed 150-degrees.
Dyson said keeping new products Confidential was a challenge.
"From Ideas to reality, it's the labor of love for me and my engineers," he said . ".
"We did a great job keeping secrets, but with this new, different and exciting technology, it's hard to keep it secret.
"It is understood that engineers working on the product are prohibited from talking about their work with family members or partners in order to prevent news leakage.
To test the new system, the factory spent 1,000 miles of hair, and even developed a new robot to test prototype hair dryers that fought against competitors.
The product is named supersonic because it completely reduces the frequency of a noise and makes the hair dryer quieter than the traditional model.
Dyson had previously applied for a patent for a silent hairdryer.
The supersonic speed is not silent, but the sound of speech can be heard through the sound and airflow of the micro motor.
The new machine is equipped with precision drying accessories and rubber pads to prevent the supersonic speed from flying off the table at boot time
The speed air is generated and will be retail for £ 299 with two models, pink and white.
Hair dryers will be available from Selfridges and London's new independent stores in London
In June, although significant
Orders are expected.
Professionals have also launched salons supersonic salons and stylists.
It is understood that the cordless version of supersonic speed can be provided at the appropriate time.
Dyson decided to launch the product in Tokyo because when European dealers said there was no demand, it was the first market to buy his bag-free vacuum cleaner.
Dyson revealed that the hair dryer is one of the 100 new products currently being developed.
"This year, we have increased our spending to £ 5 a week," he said . ". “[The hairdryer]
Started but the team has to stay tight
Keep your mouth shut about what will happen.
"The company recently revealed that it has invested £ 100 in battery technology over the past five years.
A Dyson car has been proposed.
A Dyson spokesman said that Dyson did not intend to abandon the vacuum cleaner market, but hoped to develop its intellectual property rights in complementary areas.
Mr. Dyson was involved.
Brief introduction arguing with European regulators about the energy label of vacuum cleaners, recently lost a legal battle with Bosch on whether German brands mislead customers to improve machine energy efficiency.
Last year, Dyson's PC revenue grew by £ 26 to £ 1.
7bn and profitswere £ 448 m 19 PCs are higher.
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