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Martha Schindler
How hard is this, to be honest?
From kindergarten, we do it twice a day.
But we can't do it.
"It sounds strange. most people are not good at brushing their teeth," the doctor said . "
Paul Warren is a dentist and vice president of Oral Care Science relations at P & G.
All you have to do, according to the American Dental Association, is a tooth, bristles to the gum line for at least two minutes.
But most adults fail miserably.
We brush at will and focus on the front --and-
Center teeth and do short work on our molars teeth.
For many, the most basic sin is to wash the plaque as a grout in the bathtub on their gums.
Patience is not a virtue in a toothbrush.
"They spent an average of 47 seconds doing it . "Warren said.
All this incompetence is good news for toothbrush makers.
Toothbrush is a mature product that designers and industry analysts say has reached the limits of improvement.
But because of our incompetence, toothbrush designers have a reason to exist.
Recently, toothbrush manufacturers frantically reprocessed one of the most effective toothbrushes --
More than the equipment known to human beings.
Colgate has shown 14 manual brushes over the past five years. Oral-
B. usually an electronic brush is introduced every year, which is the result of more than 300 designers and engineers working within 3 to 5 years.
It's okay, the equipment we know-
Bristles mounted on 6-inch-long handle —
It has existed for more than 5,000 years.
Or, its job is to remove the remnants of your last meal, no matter if it's a bowl of wheat or a piece of grilled wild boar, it doesn't change.
The toothbrush has more face changes than Michael Jackson.
Some changes are only superficial, but the purpose of most changes is to make the simple task of brushing your teeth easier.
"Consumers are not good at brushing their teeth, so we exclude them," said Graham Mott, R & D director at Philips Sonicare . ".
"We used toothbrushes as idiots. proof.
"How do we explain our discomfort in terms of oral hygiene?
"Most people don't really understand the process, or don't want to spend the time and effort they should spend," the doctor said . "Howard S.
Glazer is a former dean of the College of General Dentistry, an organization dedicated to publicity and continuing education.
"They think it's O. K.
Go around the park and go home.
"People also don't follow the instructions of the dentist.
"No matter what we tell them, a lot of patients are brushing too hard," the doctor said.
Susan Karabin, a Manhattan-based periodontal doctor, is also president of the American periodontal society.
"They think they're not doing well unless they spray toothpaste on vanity.
"Don't worry, the oral care industry is here to help.
New Ultreo brush ($169. 99)
Adding an ultrasound to the Sonic sting action makes things easier.
Move the handsome orange gently-
Until you get the signal to reposition the rest of your mouth.
A prompt appears every 30 seconds.
Is advertising too harsh on your teeth?
Colgate 360 (about $3. 99)has a NASA-
The trustworthy bristle structure, with extra rubber debris, can scrape the plaque away with almost no pressure.
The real brutality (or brainless)
Oral-B Triumph ($149. 99)
SmartGuide comes with a remote digital display that gives sound and visual warning when you brush your teeth too hard.
Or Sonicare FlexCare ($179. 99)
It has two different programs, fast GoCare setup and MaxCare mode, one 2-
One minute cleaning and 1-minute massage.
Gadgets like this are meant to beat heavy-
Hand in the brush in their own game.
"These brushes provide their own movements, so they do the work for you," explained Mr.
Mott of Philips Sonicare
"Even if everything you do is completely wrong, you will get the job done --
You can't hurt yourself.
"The damage caused by brushing your teeth is more common than you think.
After $5,000 worth of gum surgery, 32-year-old Stephanie Mascott, an aggressive brusher who is recovering, bought an ultre
"With a manual brush, it's too easy to get carried away," she said . "
Mascott, brand director in San Diego.
Alli Noland, 38, is Wyo Jackson's head of public relations.
It is also a brewer of Brewer.
"I always brush hard so I think I have special holes --
"When I was a child, I was fighting power," she said . ".
After six fillings
Norland reassessed her approach and bought a Sonicare, which she said helped her better clean up the corners and gaps.
"Now I don't have tooth decay, my teeth are actually cleaner and I don't wipe my mouth off.
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Others believe that catering to the bleak bruhill is a simple and clear way of marketing.
"This innovation boom is totally crazy," said Timothy Dodd, a senior analyst at the research firm, who is the author of the company's oral care 2007 market report.
"If you don't have product innovation because everyone is brushing their teeth, the market will rise or fall as the population grows.
"Stephanie Wilcox, principal of Philadelphia design science consulting, designed several in his time and he had the same idea.
"The toothbrush already exists forever," he said . ".
"We have stopped improving.
Now we are just fighting for the attention of consumers, so we see a lot of blind adjustments.
"But don't say that when you are lazy.
"I love my Sonicare because it does all the work," said Indianapolis Obergfell, 54 . "
"I can make room because I hardly have to move it.
It's ironic because I advocate reading and distributing books all day long and then going home and giving in to my electric toothbrush.
Despite the manufacturer's claim that their toothbrush provides excellent cleaning service, the advertisement says, "big, good --
Control studies have shown that one brush has an obvious advantage over the other, "said Marjolijn Hovius, editor of the International Journal of Dental Hygiene.
Most experts agree that it is more important for a person to brush in an orderly way than the brush he or she uses.
A meticulous Brewer can remove the plaque with a little bit of wood and a stateof-the-
Doctor, art toothbrushKarabin said.
But there's a benefit from buying a $180 cut. Edge toothbrush.
"If you spend a lot of money on your toothbrush, it's a great incentive tool," said the doctor. Glazer said.
"You might use it more than I gave you for free.
"Deep skin column December.
20, with regard to dental care, Ultreo was incorrectly mentioned, a sonic toothbrush that signals how long it takes to brush your teeth.
During these intervals it should move on the teeth;
It should not be static.
A version of this article appears on the New York edition G3 page with the title: Is this a toothbrush or instructor? .
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