India may become our top revenue market in next five years, says India MD of LG Electronics - best air purifier brand

by:Yovog     2020-12-11
India may become our top revenue market in next five years, says India MD of LG Electronics  -  best air purifier brand
In an interview with the managing director of LG Electronics India, LG Electronics has been launching innovative products focusing on energy efficiency in India.
A research and development team dedicated to product customization.
For example, the company will launch a new product category --
Ceiling fan with Internet of Things (IoT-
Especially for the Indian market.
The company, which already has two manufacturing plants in China, may consider setting up a third plant in the next few years.
In an interview, the managing director of LG Electronics India talked about how the Indian market will surpass the United States in the next five years.
We have a dedicated R & D team dedicated to innovative products.
We are constantly striving to introduce innovative products.
Our driving principle is to ensure that our products are produced from creativity to final preservation. User experience;
Lg signature is an embodiment of everything important to LG, and we want to convey this idea to customers who appreciate great products from strong brands.
The signature collection brings together the best technology and the best design of the company under one name.
The initial products of the series include 4 k HDR-
Support oled TV, more advanced dual
Washing Machine, cutting-edge door-in-
Mix air purifiers and other products in the future.
This will include more products as the brand expands.
Our flagship doorin-
The fridge features 29-
Inch touch LCD display and InstaView function, just double tap the screen, the door will become transparent immediately, the user can view the inside of the refrigerator without opening the door.
Consumers can also explore the host of WiFi-
The directly enabled feature on the refrigerator creates a streamlined and powerful food management system, all of which are installed directly in front of the refrigerator door.
We are constantly seeking innovation to deliver an unparalleled experience within the industry.
Our interest is to improve the lifestyle and convenience of our users.
We will launch a new product category--
Ceiling fans and one of the models will be based on the internet of things.
These fans are specially manufactured for the Indian market, with a focus on energy efficiency and aesthetics.
It will have a higher value proposition.
The fan will have components that are easy to disassemble and can be cleaned and then connected together.
It will be launched soon.
Our focus has always been on launching products based on the insights of Indian consumers;
While consumers buy home appliances,
Efficient products.
With this in mind, we have introduced inverter technology in products such as ACs, refrigerators and washing machines, which ensures energy saving.
We also focus on developing technologies that enhance health and hygiene and introduce inverter linear compressor technology in all our top productsfreezers.
This technology uses LG's linear cooling system to provide cooling and stable temperatures throughout the refrigerator.
Previously limited to advanced models, now available to all users.
Last week, we launched the dual inverter ACs, which saves up to 50% of operating costs per year.
We have over 20,000 retail touch points in India and our products are popular with Indian consumers
Urban and rural areas.
We have 48 branches and all regions develop marketing strategies based on local preferences and insights.
With the implementation of the government's Rural Electrified program, we are expanding new areas.
We continue to focus on new and growing industries.
Our goal is to achieve 100% coverage in every corner where consumers need it.
The place we're going is electrified.
This is an ongoing task and we will continue to invest in new retail locations and other expansions.
We have achieved good growth from the Metro sector and they are still growing.
But the highest demand comes from the front line.
With the development of urban infrastructure such as subways and other connections.
The top three markets are the United States, Brazil and India.
India continues to grow at a CAGR of 7%.
We expect that in the next five years, India is likely to overtake the US as our highest-paid market.
It affects us for the time being, but consumers are open to it.
The demand is very large, and it is still increasing.
We register a pair every year.
Even this year, we expect double-digit growth.
In addition, we introduce new products every year and expect sales in this segment to reach 10%.
We invest about $10 million a year to improve our manufacturing capabilities and productivity.
Now, we are upgrading our existing facilities, but we are flexible and we may consider it later (new factory) as market demand grows ).
We are testing the market.
It is not easy for us to convey the benefits of the product to Indian consumers.
This is a new product for them and they are not familiar with it.
They said that we have lived like this in our lives and why we should use these products.
We plan to raise awareness around these products.
Both have their own advantages and disadvantages. Manufacturing-
It is wise that India has an advantage and is more competitive.
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