in pursuit of purity - household air purifiers

The air and water we consume is one of the most important things in a healthy life, which is a major problem in many Malaysian families.
The speed of Korea's air and water purifier company Coway Co. , Ltd. shows evidence of this concern (M)
Sdn Bhd has established Coway, Malaysia branch (M)
Sdn Bhd 2006.
At that time, enough Coway products entered the local family, and the company recently enriched its lineup by introducing a range of Juicer machines.
"In Malaysia, we are one of the most successful Korean companies, and we are rapidly rising to become the top brand of water and air purifiers here, said Jin Yongsong, executive director of overseas business of coway Co. , Ltd.
Kim added that Coway Malaysia's monthly sales in April reached 10,000 units again, reaching 230,000 customers so far, exceeding its own expectations.
"Although April is the month for Malaysia to start implementing the GST, this is our best sales performance this year (GST),” he said.
Based on this progress, Coway Malaysia will expand to small towns in Malaysia in the second half of 2015.
This will help Coway Malaysia achieve its target of more than 500,000 customers by 2020 and achieve annual revenue of RMB.
"Our ultimate goal is to have at least one Coway product for every family in Malaysia," he said . ".
Kim thinks this is possible because in Korea they can sell a product every 30 seconds.
In most restaurants and companies in South Korea, there is at least one Coway product, whether it's water purifiers, air purifiers or both.
To help achieve the goal, Covey Malaysia will continue to introduce new products manufactured by the latest technology developed by their technicians in Seoul.
New products to be launched in Malaysia this year include two new water purifiers, a new juicer and an air purifier.
Juicer is the newest member of the Coway family and aims to promote a healthy lifestyle by encouraging customers to make healthy drinks.
The company said the extraction rate of the juicer exceeded 48%.
In addition, the "freeze" function of the new juicer can make smoothies with frozen fruits and vegetables.
"We are also introducing the new filtration system we have developed at the air purifier research center," he said . ".
At present, Malaysia's Coway is reverse osmosis (RO)
Water filtration system.
All the technologies used in its equipment were developed at the company's R & D center at Seoul National University Research Park.
Coway has been working on research and development of environmental solutions since 1989.
Starting with only 90 researchers in 1993, it has now expanded to more than 250 researchers in the R & D center established in 2007.
"It would be better to work in this research center because it is bigger and fully equipped.
Oh Chae Yoon, senior manager of the Coway technical team, said: "We are also the only recognized water laboratory in Korea, with eight water 'somes' working in our R & D center.
At the center, there is also a section to collect and analyze water from different parts of the world to help develop suitable filtration systems.
To ensure that the company's products work well in India, special filters have been developed and in India the quality of the water is very different from that of South Korea.
"We learned the form experience and in India our filters lasted for less than three months while in Korea we only lasted for six months.
"So we have to re-
"Test the water and develop a new filtration system for India, which will last for six months," she said . ".
The company pays great attention to quality, and it encourages customers to send water to the company's water laboratory for testing every year to ensure that the water quality produced by its water purifier meets the standard and the consumption is safe.
Similarly, the R & D center also has an air purifier test room to test different types of air to help develop the best filters for each country.
All of these products are then sent to the environmental test room for testing, where the temperature is from-55ºC to 200ºC.
This is done to test the performance of the product in different environments and temperatures in different countries, as well as the strength of the product.
"We actually have more than 20 years of water and air mapping, and we have collected these mapping from all over the world to help test and product development," said Han Dou, quality manager of cowway Environmental Research and Analysis Center.
He explained that the data was compiled by their own employees during their overseas work and with the help of their overseas partner companies that sent them samples.
Update this data accordingly to make sure they always have the latest samples on hand to help improve their new products.
To operate the R & D center, Coway invests more than RM100mil per year.
In order to increase sales in Malaysia, Coway accepted the challenge of obtaining halal certification for its products.
"We are the first product category company in Malaysia to be certified, which is not easy.
"In 2010, we were rejected when we first tried, but we persisted and eventually we were approved," said Kang Sang, Department research director at Coway's R & D center.
In order to obtain certification, Coway accepted the Ministry of Islamic Development of Malaysia (Jakim)
Visit their factories and R & D centers in Korea and check their products and processes.
With halal certification, Coway has launched an innovative leasing program that will enable all Malaysians to afford their products.
The plan was first launched in South Korea in 1997, when many customers could no longer afford the Coway products during the economic crisis.
"The program was quickly welcomed by our customers and brought us new customers," James Park Jae, general manager of environmental appliances at Coway-Young.
Park, former managing director of Coway Malaysia, said the leasing scheme was the first such scheme in the world.
Customers who choose a rental plan will be bundled for about five years before upgrading to a newer model or keeping the old one.
As an additional benefit to those who choose a rental plan, Coway provides free service and maintenance for the product.
"From this point on, we actually created a new job for the lady we call Cody (Coway Lady)
"It consists mainly of single mothers," he said . ".
Cody is now a recognized job market in South Korea and Malaysia, and is slowly moving there.
The lady will be first informed of the Coway products and will be informed of how to serve them before being allowed to meet with customers.
"This is not a part --
Time or freelancer jobs, our Cody will actually be promoted as much as in a regular career.
"The only difference is that they don't really need to get into the office, so time is more flexible and suitable for single mothers who need to take care of their children," he said . ".