hugo barra of xiaomi on the company’s international plans - what's the best air purifier on the market

Chinese smartphone company Xiaomi hired Brazilian Hugo Barra in 2013. born, M. I. T. -
Former Google executive. Mr.
The appointment of Mr. Ballas as vice president of international business is considered a fast-growing coup
A growth company founded in 2010.
As a favorite of young Chinese buyers, I am proud to buy a house.
Xiaomi's design products quickly rose to number one in the world.
The position in the domestic market in 2014 is the third in the world.
Largest mobile phone manufacturer
In the third quarter of this year, the market position of Xiaomei looks less optimistic.
Research firm Canalys says the company's ranking in China has lost to another Chinese company, Huawei.
The company has expanded its product line to develop household products such as air purifiers, webcams and blood pressure monitors.
Xiaomi unveiled a range of new products at an event in Beijing last month, including Redmi Note 3 smartphones, Mi Pad 2 and Mi air purifier 2.
This activities packed with the company of fans they all anxious to hear Mei founder Ray June of sell He to Jobs and Apple of Timothy in Cook of style in stage on the statement. Mr.
Barra and other executives also attended the meeting.
After the event, he talked about the company's international strategy and answered questions about the needs of the Chinese market: you are responsible for the sales of Xiaomei outside China.
How is smartphone sales in India and Brazil?
Who are the competitors in these two markets?
Which country are your next overseas target?
India is a great journey for Xiaomi and I have had the opportunity to participate and help push from the start.
In fact, I have spent at least 50% of my time in this market in the last 18 months, and this is an investment worth investing in.
Starting from July 2014, we sold 3 million units in about a year, and in the third quarter we sold 1 million units, so far, we did this for the first time in India in the first quarter of 2015, and our quarterly average growth rate was 45%.
We have also invested heavily in India: We have launched our own electronics.
In the second quarter, we started our local manufacturing business and opened a large office in Bangalore.
The other two big markets we have been investing in are Indonesia and Brazil.
We launched our own electronics.
We have business operations in both markets, our team is growing rapidly, and we have built our own production lines in Brazil.
The social media responses and market responses we receive in both markets are far beyond our expectations.
At the moment, we are concentrating on getting ready to enter some new markets, such as Africa, and hope to make some announcements soon.
Xiaomi is evaluating the African market.
Which African countries offer the most promising markets?
Mobile phones have brought great changes to people in Africa. they never have a fixed phone and hardly know what the phone is.
Mobile phones mean farmers can sell their products more easily, and women can do micro-credit more easily.
What is the latest trend in the use of smart phones in Africa, fundamentally changing life?
How will Xiaomi take advantage of these trends?
Due to economic reasons, landline voice infrastructure in Africa has never reached most residential areas, so people have encountered great difficulties in communicating with each other and often have to send messengers or travel.
Thus, the revolution brought about by mobile phones in Africa is mainly centered on communication, allowing people to make phone calls and exchange information in real time.
The two innovations that have driven the Revolution in Africa are the 1990 generation prepaid model and the smartphone that has become popular in the past few years.
Africa is just beginning to turn to smartphones.
South Africa currently sells about 60% smartphones, about 50% in Kenya and about 25% in Nigeria.
Smartphones account for only a fraction of the installed phones, and most have not yet switched.
In recent years, communication, social media, information and entertainment-the usual suspects: WhatsApp, Facebook, Twitter, Google, YouTube-have gained great popularity in terms of Internet services, and becoming the dominant force has greatly improved the overall quality of life of African people.
In addition to these services, there are no applications that can change people's lives on a large scale, such as on-
Demand Transportation, O2O 【online-to-offline]services, etc.
Because these services need to be integrated with the infrastructure that Africa has not yet developed.
At present, there are two extremes in the African smartphone market: one is a luxury brand playing in the high-end market, 95% of the population cannot get the price, and the other two are ultra-low prices.
Quality products at the bottom, for all practical purposes, are basically just mobile phones with touch screens, with few or even no after-sales servicesales support.
The African market is also known for the lack of appropriate consumer protection regulations in most countries, which makes it easy for suppliers to take advantage of consumers.
The opportunity for Xiaomi in Africa is huge. e. to offer high-
High quality smartphones with fast processors, large displays and long battery life, the goal is to drive the adoption of mobile Internet services at affordable prices and reliable after-sales service
Sales service and support.
Xiaomi will extend what you call the ecosystem to the production of Xiaomi products, such as Xiaomi band and Xiaomi air purifier outside China?
We have sold some of our ecosystem products outside of China.
For example, Mi Band and our various power banks are available in almost all of our global markets.
It takes time to introduce more products to other markets, as these products must be localized, thoroughly tested and certified in each market, however, we are actively working with our ecosystem partners on a number of international ecosystem projects.
Why do you think overseas companies like Uber and Airbnb do a good job in China?
They have done what they are best at-looking for and hiring great talent and focusing most of their energy and resources on markets with great potential.
I believe both Uber and Airbnb see China at the same priority level as the US. S.
These days, the market, I believe this is the solution to this problem.
In China, people use smartphones differently and more strongly than in the United States. S.
With the popularity of WeChat and mobile payment, it seems that people in China are more creative in using smartphones than in the United States. S.
Does this make China a leader in smartphone innovation in the future? Should U. S.
Companies are paying more attention to how Chinese people use mobile phones to measure their future usage patterns in the United States. S. ?
Due to the rapid adoption of smart phones by consumers, mobile Internet is developing faster in China than any other market, and the competition between China's leading Internet companies is extremely fierce.
In addition to a large supply of funds and a very active social media platform, ups has also promoted consumer adoption.
Chinese Internet companies have unlimited ambitions to access users on their platforms through many different types of innovative services, and they also prioritize acquisitions over monetization.
Competition between big Internet players and startups is fierce. ups alike.
This environment is good for speed.
Paced-style innovation and continued reshaping of business models are increasingly making consumers aware of how smartphones are used in the United States. S.
And the whole world in the future.
In fact, some Chinese Internet companies, including Xiaomi, Alibaba and Cheetah Mobile, have started their international expansion and have achieved very encouraging results so far.
Other Chinese companies may follow and enter markets such as the United States. S.
India will also increase competition in the technology industry. U. S.
Internet companies will learn and become more flexible in the process, which will ultimately benefit consumers.
Virtual reality is considered a potentially significant innovation.
Some telephone companies are doing special V. R. headsets.
How does Xiaomi look at V. R. ?
We are excited about the potential of V. R.
We believe that technology is still in the early stages of development and we are keeping a close eye on this area.
Xiaomi does a good job in price
Xiaomi is proud of the fierce competition.
Does Xiaomi want to do a special, limited, topof-the-
Do consumers not consider the price of line luxury smartphones?
Since the launch of the first smartphone in 2011, Xiaomi has been focusing on releasing devices with top smartphones
Final specifications and the highest quality components in the industry.
For example, mi Note Pro, Xiaomi's latest flagship device, is not only one of the first smartphones to carry the existing fastest Qualcomm processor Snapdragon 810, but also pioneered a curved 3-D glass-
Make it the back design of one of the best quality products on the market, as well as hi-
Network audio subsystem, a pair
Charging circuits and several other features have not been found in most devices today, even at the high end of the market.
The main difference between Xiaomi and other manufacturers is that in Xiaomi's philosophy, high quality does not necessarily translate into high prices.
A version of this article appears on the print for 12/14/2015, on page B4 of The New York edition, titled: Xiaomi focuses on expansion.