hsil aims to double consumer business - pet air purifier

HSIL, India's largest manufacturer of sanitary ware, has a 40% share in the organized market and is expected to double its consumer business revenue in the current fiscal year as e-commerce sales increase, more than 50 crore
Rakesh Kaul, president and head of consumer business, said in an interview that the demand for commercial platforms and water and air purifiers and coolers is growing.
"As of last year, the consumer business for nearly 7-
HSIl has a total business of 8%, but in a sense, we have grown by 128% and 129% in the past two years, "he said ,"Kaul said.
"This year, we expect the business to double, so the contribution of the consumer business is growing significantly.
Last year we sold at 129 crore and we expect another 50 crore this year.
"We are already in line," he said . ".
HSIL, which is mainly engaged in sanitary products business, was established in 1960 as Stan tfoz of India and has conducted technical cooperation with tfoz of the United States. K.
In 1967 it was renamed Hindustan sanitary ware and Industrial Corporation and later HSIL.
In 2007, the company expanded its business by integrating Home Retail, and four years later, the company expanded its business through a comprehensive
A subsidiary named garden polymer.
"The bathroom business is our pillar because it accounts for almost 50% of the revenue . "Kaul said.
"We have been in this business for the past 57 years --
Over the years, we also have the glass business, and we are the second largest in terms of market share.
"Starting in 2012, we felt the need to expand to other categories, and we felt the brand was possible. . . .
Trust of 60 million consumers.
We realized that we had access to the lives of consumers outside of the bathroom space, namely, kitchen space, living room space, bedroom space.
"That's what we think about the consumer business," he said . ".
"The company has been involved in air coolers, water purifiers, air purifiers and water heaters in the past few years.
On July 2015, an association of the Atlantic Group of France found that the company sold water heaters suitable for Indian conditions . "Kaul said.
"So, it's almost seven odd categories that we have in our consumer business.
In terms of consumer business,
Kaul wants to seize a market worth about $3 billion by 2022.
"So it's still a very big area.
So for now we only focus on these categories.
The water purifier itself is expected to reach about $2 billion over the next four years.
The company's expansion plan dragged down profits.
HSIL net profit fell to 103 103.
2 crore for the year ended March 31, 2017.
73 crore a year ago.
The company's first-quarter profit fell to 11.
76 crore of gears 30.
Rs 75 last quarter.
"I think the top products have grown if you see an investment in market conditions.
So we took control of the whole business, so the next two days
We will see positive progress in three years.
The most important portal for us"
Business grew by about 500% last year.
This is amazing.
So much so that in the kitchen space, in the chimney section, we are the undisputed number one in most electronics
E-commerce portals such as Flipkart, Amazon, etc.
So we have built a very strong brand presence.
"Currently, 21% of consumer business comes from e-commerce. commerce.
"By the end of the financial year, the company plans to have 100 exclusive kitchen galleries and plans to strengthen its focus on the business --to-
Business and Institutional Sales.
HSIL will soon launch a water purifier Oceanus 3000 for handling "dirty water" of up to 3,000 parts per million of the total dissolved solids "(
Minerals, salt, metal, Yin dissolved in water), he said.