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The world's obsession with social media is unprecedented.
This is partly because the owners of these media are constantly adding new features to attract users.
About seven years ago, Facebook had not started reminding users of their friends' birthdays and anniversaries.
Facebook doesn't let users celebrate their Facebook friends and you can only like posts or comments.
No emojis.
So there are fewer people on Facebook.
But things are different now.
As Facebook and other existing social media continue to upgrade services to attract more users, new social media is emerging with unique features.
That's why more and more people are addicted to social media.
Thanks to this obsession, some businesses now use social media as a marketing platform.
App developers in India now integrate popular social media into all their mobile apps.
App developers are now rolling out several features that make social media marketing very easy.
A common technology used by mobile app development companies is the sharing button, which allows users to easily share posts on social media.
App developers India also make the icons of their mobile apps very visible so that users can see the icons when they browse their mobile devices every day.
Another marketing feature that Indian app developers include in mobile apps is that just one message can be sent to all users of the app.
However, despite all the marketing features included in mobile apps and other marketing efforts, some companies' marketing strategies still fail.
Their marketing efforts did not achieve the desired results.
Here are some of the reasons.
Some companies do not define their marketing goals in the simplest terms.
Therefore, all members of the marketing team are not on the same page.
Sometimes posting a sales target to a sales or marketing team may not be enough to get everyone on the same page.
When selling a product, instead of giving a sales target in monetary form, it is not as good as the number of each product.
You should also let your team know the short and long term goals.
From the beginning of the year, you should let them know what the company wants to achieve by the end of the year, and now you can break down your annual goals into monthly goals.
Many companies only give monthly sales targets in currency every month.
Some companies don't reward group performance, and if you overestimate personal performance before group performance, there will be problems.
Any company that only promotes personal performance is promoting selfishness.
Everyone wants to be the best and they will leave their "great" ideas to themselves.
There's nothing wrong with rewarding a goofy person, but don't sacrifice his team.
For example, the best salesperson should be selected from the best sales team.
The best salesman should never be selected in other sales teams.
This will enable them to put the interests of the group above the interests of the individual, which is in the interests of the group as a whole.
Do you remember the following sentence?
Everyone thought someone would do that because it was everyone's job, but in the end, no one would do that.
This also applies here.
If you don't delegate every single responsibility to someone specifically, that's exactly what you'll get.
If more than 50% of your employees can earn wages without doing anything, they will not do anything.
So you have to be clear about who is responsible for what.
Many sales teams fail because their sales managers don't break down responsibility into small pieces and attach each part to someone.
You should always break down marketing tasks and at least assign each task to each of your members for accountability.
Another bad devolution is to assign tasks to people who lack the skills and experience to complete their work.
Many managers often accuse incompetent employees of not speaking loudly when tasks are assigned to them.
For an expensive assumption, however, the responsibility for failure lies with the manager.
You don't just assign responsibility, you should make sure the assignee can handle it.
Without marketing experts, many people think they can handle the marketing of the products themselves, so there is no need to hire any experts.
This is not the case.
If you are able to sell your product without a marketing specialist, it means that your product is in high demand.
Also, no matter how much sales you do, you can do better with a competent marketing specialist.
Unfortunately, not hiring any marketing experts has had a huge impact on sales figures for some other companies.
There is no advantage in running without marketing experts.
Without penalties for poor sales performance, people will find it difficult to get out of the comfort zone.
It will be difficult for them to make extra efforts.
No matter how bad the sales are, they are always happy with their sales.
Keeping your sales team in the best shape is the only penalty.
GE was once considered the best company to manage.
The principle of doing magic is Jack Wales.
Each year, 10% of the team's worst performers are shown.
That's why every employee is working hard, well above the worst-performing 10%.
This principle applies if you are familiar with the Premier League.
The last three football clubs will be downgraded.
That's why the fight against relegation is always harder than the fight for trophies.
Once poor performance is punished, your sales team will step up.
A long time ago, using old and outdated strategies, you can
Fill your article with keywords and Google will give you a high ranking.
It has changed now.
Each article has a recognized keyword density, otherwise your article will look like spam.
Now anyone trying to take this strategy is just wasting time.
Finally, although there are other reasons why marketing efforts fail, the reasons outlined above are the most common, so you should avoid them like a plague.