Generation-C And Connected Customers Set The Stage For Adviser Brands And The Age Of Assistance - best toothbrush in the world

Millennials and the younger generation behind them are often the focus of attention (and blame)
When it comes to brand subversion.
It's not uncommon to see headlines like "Millennials are killing ["]
Insert industry, brand, organization].
"The truth is that they are not the only culprit.
Consumerism as a whole is evolving and many businesses are not upgrading or updating value propositions, processes or products.
With the exception of millennials, Centennials or the population of any age group, consumers of each brand need to focus on what I call a "generation" groupC. ”This ever-
More and more online consumers interact with brands in different ways, on-
Assistance is required.
As Google says, these
Mobile Internet
The first consumers are entering the era of aid ".
Different from other generation classifiers, generation
C, where "C" means "connection" and is not organized by age.
Instead, it is shared by the public (and evolving)
Intention, behavior, preference and desire.
Because of their interconnected lifestyle, they are also becoming more curious, impatient and demanding.
It's no longer Digital.
First, it is now a mobile device.
Playbooks, the first world heritage brand, is not only outdated, but also lacks the necessary elements to attract consumers with their values and aspirations.
Digital is not enough.
Brands must now become mobile brands.
Meet the growing expectations of Gen-firstC.
Mobile has fundamentally changed the way people interact with brands.
This affects the way people search and consume content. Micro-
The moment has now become the standard for consumers how to use their mobile devices at an important moment.
But now, they are also looking forward to more personal, seamless, instant and assisted experiences.
This has led to an era of assistance that requires "consultant brands" to guide them.
To help develop a script for the aid era, Google has written an introductory book that reveals how consumers are seeking to assist in brand engagement. Generation-
There was a time when curiosity "killed the cat ".
It's a way of life now.
Consumers are studying
Obsessed and will use their mobile devices to study the decisions they are small and big.
For example, the use of "best" in mobile search has increased by 80% in the past two years.
Mobile search reveals the extent to which consumers are seeking to be informed, not just the "best" big items.
Searches for smaller daily items are also on the rise.
For example, the number of mobile search "best umbrellas" has increased by more than 140%.
More than 100% inquiries for "Best toothbrush.
In some cases, connected consumers don't know what to search for, so they search for topics and let them know where to start.
In the past two years, mobile search "creativity" has grown by more than 55%.
According to Google's data, the mobile viewing time of YouTube videos with "ideas" in the title has increased by more than 95%, including: the other end of "best" is "worst.
"Connected consumers are also curious about whether your brand or product is worth it.
Google learned that there are 1.
In the past two years, more than 5 times of mobile search has ended to "avoid", E. G. g.
: In the past two years, mobile search "worth" has also increased by more than 80%. Generation-
With the increase in connectivity, more information will lead to authorization, which will eventually lead to more demanding consumers.
Connected consumers expect brands to understand their intentions and backgrounds and provide personalized content at the right time to guide their journey.
According to Google, mobile search, including personal languages such as "I" and "I", is on the rise.
Over the past two years, mobile search with "serve me" has grown by more than 60%.
Sample searches include: connected consumers also expect the Internet and online tribes to help them understand what to do in a specific situation.
In the past two years, mobile search for "I should" has grown by 80%.
Examples include the increasing popularity of inference contexts.
For example, consumers share less information about their location.
In most searches about locations, "Near Me" or a specific location that was once included has now disappeared.
Now, consumers only want to give location details in the information they find. Generation-
Patience was a virtue in the past.
Now, impatience may be true.
Now, what consumers want.
They make decisions faster than ever before and they want to act on them immediately.
In order to keep up with the rapid development, brands must now invest in complementary experiences
While winning a competitive advantage, it drives consumers.
When consumers approached smartphones for research, Google learned that they did so to be more informed, prepared or efficient.
Consumers expect the right results in real time.
Google, for example, shares the following mobile search trends: the era of aid has come.
While further expansion of already limited resources may be another aspect, it represents opportunities for marketing innovation and growth.
Like a generation.
C. marketers can also use modern tools and capabilities.
Eventually, mobile consumers seek help.
This means that the consultant brand can be renewed.
Imagine business and marketing operations to achieve value by having meaningful complementary experiences in daily life. Generation-
C has been supported (and growing)
From mass marketing to mass personalized brand.
The question is, are you ready to be a consultant brand in the aid age?