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Just an hour before I was going to interview a respiratory specialist at the new University of California, Los Angeles.
If my breath is not just bad, it's terrible. Dragon quality.
Just in case, I brush again, floss again, floss again-Yawn-and-
Sniff test on the way.
Multiply my anxiety by 25 million. -Number of us. S.
To be honest, adults have chronic oral odor problems ---
It's easy to understand why respiratory disorders are on the rise across the country.
Starting from 1993, when Dr. Philadelphia dentist
Jon Richter has opened a respiratory disorder treatment center with up to 1,000 dentists across the country ---
Including 100 people in Southern California. -
Joined the
Experts in the industry estimate that motion Motion motion has been carried out.
Some have specialized clinics;
Others use bad breathing as part of their private behavior.
If there is any clue to attend the recent UCLA seminar, more people will be watching.
The scientific frontier of Oral odor attracted 110 participants.
What are these dentists looking? your-face, day-after-
Even the daytime halitosis that can make you closest and dearest retreat.
According to people who follow our oral hygiene consumption habits, they are digging up a group of eager customers.
David Vladyka of Kline & Co said: "We estimate that the retail market for mouthwash, mouthwash and breath freshener is $0. 74 billion per year . "
A New Jersey marketing consulting company.
Sales were flat for 94 years, he said, but rose again last year.
Of course, the rise of fresh breathing clinics also occurred in the cavity era, which is not a coincidence.
Free child and managed care.
Dentists see this as a new professional challenge and a new income.
Production Avenue.
"In the process of eliminating odor, you are removing bacteria in your mouth that may cause gum disease and tooth decay," said the doctor . "
George Gholdoian, a dentist at Donnie who focuses on bad breath treatment, says the new niche can bring an additional $200,000 a year to the dentist.
But not everyone is clamoring for this new niche.
The doctor said: "In fact, every dentist's office is a center with bad breathing . "
Richard Price, Newton.
Dentists and speakers of the American Dental Association
While he did not condemn the centres, he saw them as "another way to market practices" and added: "I don't know if they are necessary.
"But many of the patients who showed up at the fresh breath clinic went to see their family dentist.
They tried family therapy but did not succeed.
Sushma Nachnani, a microbiology and colleague
Director of the newly opened University of California-Los Angeles clinic
Dentist Diana Mesa
They were desperate to remove the smell.
Jenny Curran, professor of sociology at Cal State Dominguez Hills, said: "bad breathing" is one of the shame that cannot be seen.
Even so, she adds, it will quickly make you feel like you're an abandoned person, especially in the United States.
"We believe we have to smell sweet and clean," she said . "
"Bad breathing can pollute us.
It's like bloating or stinking.
"So it's not surprising that, as Richter found out, about 50% of people with serious bad breath have social phobia.
Or consumers are paying a high price for a preliminary assessment of a poor breathing center, with the Southern California clinic costing between $100 and $500, sometimes including a follow-up assessmentup care.
Bad breath treatment is generally not included in the insurance plan as insurance companies still think it is a beauty, mesadi notedonly problem.
In some cases, X-
The dentist said that the light and basic examination can be reimbursed, but other examinations or products cannot be reimbursed.
The first step is complete medical and dental history.
Although dentists used to think that some bad breathing was caused by the stomach, most people now think that at least 80% is caused by the mouth.
Richter pointed out the root cause of the problem more accurately: "The back of the tongue will make a bad smell.
"At the end of last year, researchers published articles in the American Journal of Dentistry.
Agree: "The tongue plays an important role in the production of Oral odor.
"Bacteria that thrive in the dark, oxygen --
The harsh environment in the heart of the tongue produces a substance called volatile sulfur compounds (VSCs.
The study of VSCs dates back to 60 years old, but the dentist did not start dubbing them until around 70 years old.
It has not been until the past few years that dentists have begun to promote the treatment of respiratory disorders.
After the dentist gets history and gives the patient a brief introduction about bad breath, the next step is to test with halimeter, a small monitor that measures the level of VSCs.
The straws connected to the pipes are connected in turn to the monitor to measure the air that is outgoing from the mouth and nostrils.
It is impossible to quote a perfect halimeter score.
"Each hali meter is different because the reading is affected by the calibration difference and the direct environment," said natchnani of the University of California, Los Angeles . ".
At the clinic in ucla, 50 are considered a good read. But Dr. Rudy Salda-
Mando, an ordinary dentist who opened the Beverly Hills fresh breathing center in practice about a year and a half ago, said that until the patient's halimeter reading was over 100, he
Experts warned that it is not enough to read only one hali meter.
"Most people with bad breathing have an attack," Richter said . ".
"It changes a lot.
"The time of day, diet, and total physical fitness contribute to the lack of breath or breath odor. (
Other oral problems, such as abscess and poor dental hygiene, can also lead to peculiar smell, as can rhinitis, tonsils infection, post-nasal drip leakage, gum disease, and diseases such as diabetes and liver failure. )
There are a variety of other tests besides halimeter, not for the most timid.
The patient may be asked to lick his wrist and smell it.
Alternatively, the dentist can scrape the tongue with a spoon and then check and smell the specimen.
Patients are urged to bring their loved ones because dentists find valuable sources of information about how bad they breathe.
After the assessment is completed, the patient will get a detailed game plan to attack halitosis--
Intensive oral hygiene programs in the home, plus careful tracking
In the dentist's office.
The key to the home treatment program is mouthwash, toothpaste and gel with carbon dioxide, a substance that breaks down VSCs.
Although manufacturers, dealers and respiratory clinic dentists are promoting the benefits of carbon dioxide, no scientific research report on carbon dioxide products and their long-term use has been published
Messadi says chronic salt is affected for a long time.
"The University of California, Los Angeles, plans to conduct research," she added . ".
Meanwhile, the American Dental Association.
Passed the jury. is-still-out stance.
We are interested in any scientific research. researchers]
"Yes," said a spokesman.
In addition to carbon dioxide products, the tongue scraper is critical for good home care programs, experts say.
These devices have been a major part of overseas oral hygiene projects, but they have just become popular here.
A style that looks like a miniature windshield scraper.
The other is the plastic strip, which is about half an inch long and about 10 inch long and is circular and inserted into the mouth.
It is sometimes recommended to use an oral Flushing device to help guide warm water flow and oral Flushing to tooth and gum tissue.
The dentist says the price of this special toothpaste and mouthwash is $15 or $20 a month.
The mouth wash is about $130;
The tongue scraper only sells for a few dollars.
Some dentists send patients to pharmacies for supplies;
Other companies are distributors of chlorine dioxide products, thus increasing the profit potential.
* How big is the potential spark?
Donnie dentist Gholdoian said there is a high probability of profit, noting that $2,000 a day in tone therapy and products is not uncommon for him.
Others familiar with the business say that a small dental clinic may earn a net $2,000 or $3,000 per month from providing oral disease care;
More practice, more.
These are just direct profits.
"Patients with poor breathing we see tend to be irregular dental clinic visitors," said Dr.
Tom Davis, a dentist, opened his brighter Respiratory Therapy Center in Pigeon Canyon near Mission Viejo two years ago.
But once their breathing problems are resolved, he says, "72% of breathing patients become dental patients.
"* Dentists who provide halitosis care to patients like Halayne Karroll point out that Halayne Karroll, a personal manager in Los Angeles, sought help from Salda
Her dentist, Mando.
"There's always a problem with my breathing," Karroll said . " She asked for help after both her husband and the barber mentioned this.
"The difference is incredible," she said of post-treatment breathing . ".
"I would back down when I talked to someone before.
Not all Salda.
The patient in Mando is so open.
Karroll is the only of the four listed companies.
A patient, a lawyer, is concerned that an open interview will have an impact on his future business.
But even the dentist will be shy about fainting.
During the break time of the UC Los Angeles conference, all 110 participants were given a free halimeter test, and Nachnani followed closely the person who accepted the offer.
All three of them.