From at-home orthodontics to coconut-flavoured floss: Meet the startups disrupting the dental industry - dentist recommended electric toothbrush

For decades, the experience of caring for teeth looks like this: go to the dentist every six or nine months.
Bring your toothbrush back home from the sanitary.
Brush at least twice a day. Repeat.
If you or your child need to correct your teeth, you can refer to the dental correction doctor and hope that your insurance and savings will be able to pay and pay any price you have quoted.
But today, many companies are using-
Orthodontic impression of coconut
Flavored floss in Instagram
A $290 toothbrush replacement promises to clean the teeth in 6 seconds.
Some people compete in price, cutting what we think is a fixed cost.
Others are injecting luxury into mediocrity and trying to position the era --
The old task of brushing your teeth and using dental floss in the healthy living area has attracted the attention of CommScope tea and soul bike lovers.
SmileDirectClub, U. S. -
Headquarters Company providing-home, dentist-
Direct correction of teeth using a clear "align"
Similar to those that provide byvisalign-
Launched in Canada in November.
Orthodontic care from the United States was founded four years ago with 3,000 employees.
It removes the need for bricks by sending patients kits that they can use to show their teeth, flipping the traditional orthodontic business over their heads --and-mortar clinics.
Alex Fenkell says the result is 60 cents lower than traditional orthodontic care
Started the company with Jordan kazeman.
As you can imagine, agencies get excited and worried whenever there are disruptive elements or products introduced. -Dr.
At the age of 13, jeffedirectclub's chief dentist, Jeffery sullice, played two roles in the summer camp.
"We all have a complete set of metal-wired braces," said fenkelle.
This is a pain point when we were young. "As grown-
As business partners, fenkeler said they were "shocked by the price" and how much of the potential market for dental correction is not easy to access orthodontic care. The at-
The family model allows smiledirectclub to provide more straight teeth for people who live far from the nearest orthodontic doctor's office.
The Canadian Institute of Health Information said that out of these 10 provinces, 6 provinces have less than one orthodontic doctor per 10,000 square kilometers.
However, the company does have some actual locations, so-
People who live in the city center choose to scan their mouths.
Finkel said the company currently has five locations in Canada and will open two more by the end of this year.
For Canadian customers, the flat price and payment plan SmileDirectClub is $2 for treatment.
Alternatively, they can pay a deposit of $300 and then pay $99 a month.
The company can provide uniform fees because it does not take on complex cases.
"We mainly focus on mild to moderate dislocation, which involves crowding or spacing of teeth," said Dr . "
Jeffrey sullice, the company's chief dentist
If a patient bites a bite that needs to be corrected or misaligned is more serious, the company refers to a traditional orthodontic doctor, he said.
SmileDirectClub follows the more famous Invisalign, which pioneered the use of transparent braces as a replacement for traditional braces.
Depending on the position of the teeth, the customer receives a set of disposable aligning devices, each of which is slightly different and gradually moves to the position they want.
But dental correction is not the only part of the dental industry that needs to change in recent years.
Stylish toothbrush and Insta
If you are a regular podcast listener, you may hear an adfor called Quip, a stylish electric toothbrush with a subscription service that is available on the "schedule recommended by the dentist"
"Danish entrepreneurs have just raised $1.
By crowdfunding their Unobrush, this device doesn't look like an astandard toothbrush and promises to double the teeth in just six seconds.
The company's website explains that users have a patent against a patent
The medical foam that is waiting, it will form mold on the teeth and clean all the teeth at once using a pulse.
The foam device then slides into the docking station to disinfect unwashed objects using UV rays.
Beam Dental, another company in the United States, links the brush data it provides to Dental insurance it sells.
If you brush it well, your insurance premium will drop.
Even the inconspicuous floss is being transformed. Catherine Library
In San Mateo, California, she started Cocofloss with her sister, chrcu le Cu.
Right outside San Francisco.
"She has been practicing dentistry in the Bay Area for a few years now and she is very confused about this strange pattern in which she has a very healthy and young patient base
"Be careful, go to the gym and eat the right food, but for some reason there is no dental floss," says Catherine Cu . ".
The two decided to invent a dental floss that could remove more braids because it was more textured and the packaging was stylish and colorful and customers didn't mind putting it on the bathroom cabinet.
In some retail stores, such as Sephora and Anthropologie, it is available, she said, but most customers buy through the company's website, whether through personal purchases or subscriptions.
However, not all of these changes are as welcome as better and more beautiful floss.
Concerns about the quality of treatment the Canadian Association of orthodontic physicians has great doubts about the quality of treatment of the smiledirectclub model in which treatment plans and patient monitoring are done remotely, Duncan B. C.
"We should care about the quality of care.
If I start a case, I want to make sure I can finish it as best as I can.
Direct people-to-
Consumer companies, they can't monitor patients like we do, "said sphilippson.
Once there is a complaint, there will be an issue with the Canadian regulator. -
JayPhilippson, president of the Canadian orthodontic Physicians Association, said dentists who created and monitored treatment plans from a distance did not have a complete picture of the dental history of patients, including X-
Light and complete patient file.
"Once there is a complaint, there will be an issue with Canada's regulators.
"At SmileDirectClub, sullice, who has been practicing for 34 years, said he did not find that doubt surprising.
"As you can imagine, agencies get excited and worried whenever there are disruptive elements or products introduced," he said . ".
But Sulitzersays said that many people came when he talked with a cautious dentist and orthodontic doctor about the treatment process, the company's mission and not involving complex cases.
Finkelai put the automotive industry for example, there are a lot of price in the automotive industry.
If there is only traditional orthodontic treatment, he says, it's like saying, "unless you can afford a Mercedes-Benz --
Mercedes, you don't deserve to drive.