french startup targets hi-tech anti-pollution mask at asia’s health-conscious consumers - air purification

R-
PUR, a French start-up, launched a counter
Pollution mask, hope to bring it high
High-end fashion masks for Asia-
Conscious consumers in China, Hong Kong, South Korea and Japan.
Although Paris-
The Hong Kong-based company, which has not yet attracted any Asian investors, plans to set up an office in Hong Kong and work with regional partners who refuse to be named to market its R & D products
PUR Nano masks in the area.
"After recent air pollution incidents in Thailand and South Korea, people responded well to our online marketing campaign, which strengthened our entry into the Asian marketfounder of R-PUR.
This product is shown on CES 2019.
So far, the company has sold 10,000 masks, 70% of them in France, he said. R-
PUR financing 250,000 euros (RM1. 16mil)
Two rounds of crowdfunding have been conducted last year, and a new round of investment is being sought, but the amount involved is declined to be disclosed. The R-
The PUR nano mask consists of a replaceable filter and a reusable fabric mask.
The mobile app estimates when the filter should be replaced based on the air quality of the user's location.
The mask can filter particles as small as 0, the company said. 05 micron (
Single hair width 70 microns). R-
PUR said that its mask exceeded the European certification standard en800-
FFP3 that provides the highest level of protection. Wong Tsz-
Wai, professor of public health studies at the Chinese University of Hong Kong, said that although some short-term
Long-term studies of healthy young people have shown that masks do help prevent toxic smoke from polluting the air, and some are even harder to breathe.
According to the United States Environmental Protection Agency, small particles with a diameter of less than 10 microns will pose the biggest problem because they will go deep into the lungs and some will even enter the blood.
Exposure to the particles affects the lungs and the heart.
According to EPA, many scientific studies have linked particle contamination to various problems, including premature death in patients with heart disease or lung disease, decreased lung function, and increased asthma.
In recent years, as air quality continues to decline in large cities, sales of air purification equipment have surged, from masks to air purifiers.
According to the World Health Organization, about 4.
2 million people die from air pollution every year.
According to the Market Insight Report
The pollution mask industry is expected to reach $4. 6bil (RM19. 15bil)by 2025.
In China alone
The value of the contaminated mask industry is $ 600mil (RM2. 49bil)
According to snow consultation. The French-
Manufacturing mask added to other heavy duty anti-host
There are already contaminated masks on the market, such as Cambridge masks and Respro masks. But at €195 (RM911), the R-
PUR Nano is located at the high end of the price range.
However, you can say that this product should not be considered a luxury item.
"We would prefer to see it as a necessary product for health, and with this in mind, prices have different meanings.
He added that prices may remain the same even if the company is expanding in size, stressing that masks are a lifelong investment because technology and materials are expensive.
This mask was produced in cooperation with the French Institute of Engineering and the Paris Institute of Art, and is worth the euro (RM2. 33mil)
There are still two years of development. R-
PUR believes its products will be good
Received, said it provides better protection compared to the United States, Asia's main competitormade Vogmask. “[Our customers]
Feel the real improvement in their daily life: they are in a better mood, more creative and better shape.
They are not very prone to headaches and coughs, "Hello, he said most of their customers found them through word of mouth. “In this way, [our customers]
The choice to become a real ambassador.