eveready eyes air purifiers as appliances find takers - air purifier machine

Kolkata: inspired by the response to its test
Eveready Industries Ltd. , India is currently targeting an updated market segment to sell appliances, batteries.
Amritanshu Khaitan, general manager of the company, told The Hindu, "We have introduced mixer grinder, juicer, ceiling fan, iron and recent winter appliances such as geysers and add tests-
Marketing was carried out in the north and east, "which is positive for the brand.
The company is now watching the air, he noted.
He said that in view of the increasing air pollution, the field of purifiers has a good attraction by 2017.
18, the goal of EIIL is to get a donation of about 6 cents from the appliance.
Since home appliances are mainly free to consume, they are affected by non-monetization.
"Just as they started to perform well, there was a demonization movement, but the recovery was clear," Mr Khaitan said . ".
EIIL has been trying to diversify its portfolio for several years, not just batteries, flashlights, and packaged tea.
It now has a lot of influence in the field of lighting, depending on the government's determination to enter the environment
Friendly lighting.
"The battery and flashlight business is a huge cash --
Cows forever
Less investment-
High return business, which enables us to diversify into other products for Brad expansion and greater visibility.
This is necessary in order to make it more relevant to the new
Age customers and. .
Maintain the leading position of traditional brands. .
Mr. Heitan said.
EIIL devoted approximately its sales to brand sales
The promotion has not yet planned a separate budget for the appliance.
"When we expand our scale, we do this --
One supply, he added-
Chain stores, 100 service centers and distribution teams have been established.
Manufacturing is a model of outsourcing.
In the past five years, the demand for imported batteries and flashlights from neighboring countries has fluctuated with the development of the rural economy. m. khaitan group's flagship has been trying to reduce its operational risks by entering other areas.
Mr. Khaitan said that during the fiscal year, he expected the contribution to the sale of batteries to decline from 64 now to 61. Packet-
Tea will also drop from the current 5 percentage points to 4, while the lighting share is expected to increase from 21 to 25.
"We also expect that lighting will be a profitable activity from this year," he said . ".