Even this very long, super-nerdy NBA podcast is making money - top electric toothbrush

Typical episodes about one of professional basketball's most popular podcasts include no music, no theme song, no production and features such as 11-
A detailed discussion about the Alan Crabbe deal, he is an ordinary player, from a mediocre team to a bad team.
"He cast 44% from three, 46% from three, and 11 per vote.
6, "rattled off co-
Host, Danny Leroux.
"That means he doesn't do anything else," clarified host Nate Duncan . ".
Next, quickly analyze whether each metric value is-
Player efficiency level-
Underestimated the defensive contribution of a player who would never go all out. star team.
It is entirely possible that none of the NBA's media figures will spend an entire 11 minutes thinking about Alan Crabbe.
This is dunc'd On, a lengthy, rarely edited conversation between host Nate Duncan and Danny Leroux, with five to 15 hours of podcast time per week.
The publicity of the show will almost certainly be laughed out, whether it's on ESPN's corporate campus in Bristol, Connecticut, or on a podcast startup in Brooklyn.
Who can expect the two superstars to have a friendly conversation, the occasional guests will talk about the most mysterious details of the alliance, and sometimes attract, the thousands of listenersDuncan and Leroux will use the terminology, even avid basketball fans will only pretend to understand: Veteran middle-level extensions, Bird rights, Arena terms, two-way contracts.
They don't have a great radio voice, they don't have a big sports show.
Talk about personality, really get in touch with NBA teams, or be able to release news.
Instead, there are several hours and hours of programming where the host only plays the game locally or on a subscription --
Only Channel and detailed discussion of the performance of superstars and low bench players, same emphasis.
In special but not rare events, they pretend to be the general manager and trade according to picky NBA regulations, and the player's imaginary trade is worse and less interesting than Alan Crabbe.
None of these transactions have happened, almost never --
Basically, the podcast audience is listening to the basketball version of Dragon and Dungeon.
"It's amazing that people like this nerd--.
We were surprised to be honest, too, "Duncan said.
Somehow, however, Duncan and Leroux have succeeded in doing a complete
Career from this time.
Dunc hovers at the top-
Five of the most popular NBA podcasts.
On Apple's iTunes, there are 800 comments to support 5-star rating.
Like most podcasts, dunc'd On is mostly maintained through advertising, but there are also about 750 paying users On the crowdfunding site Patreon.
Most donors pay $7 a month to receive a payroll information spreadsheet for each team.
Dunc'd On is an extreme example of a change in the field of sports media.
Select a subtitle broadcast in a major campaign
World football match on Monday night
Audience indicators will certainly show signs of a worrying decline.
But at the same time, hardcore enthusiasts have discovered a new media paradise. The still-
The young business of podcasts is ideal for small independent voices: there is basically nothing to enter the cost, there is no time limit, it is entirely possible to attract a large audience, major media companies have not yet fully figured out how to dominate the media, and there is already a (undeniable flaw) model of making a small but sufficient amount of money.
The first half of the NBA season was dunc'd On's slowest time of year, with about 50,000 listeners per episode.
When there is no basketball at all, the most exciting thing is coming --
Draft or beginning of freedom-agency period. The most-listened-
The episode tells the story of the summer league
The season shows that the draft and players are not good enough for the NBA.
More than 140,000 people listened to these two sentences. and-a-half-hour episode.
"Fans, especially young fans, know very well about the internal workings of the game," said ESPN's Basketball reporter Brian Windhorst . ".
"The way we cover the league now is much more complicated than it was 10 years ago or even 5 years ago.
"Dunc is digging the wall between the audience and the professionals, and it seems like a natural nerd desire.
"Some of the best basketball pieces that happen in the league today don't involve any chance," said winderhost . ".
The podcast is made very quickly and responds to immediacy that fans are interested in, rather than a scoop or a smooth voice.
Dunc sent a 31-
A one-minute podcast within an hour of the August news release.
The Cleveland Cavaliers traded star-controlled David O'Sullivan to their rival Boston Celtics.
These hosts are located in the San Francisco Bay Area and the game will end around 10 p. m. instead of 1 a. m.
As they did on the East Coast, let Duncan and louru grab their mic after the last buzzer.
Fans can be sure that there will be a thorough Nerd review during the morning commute.
Nate Duncan, 37, who used to travel an hour a day to work at the San Francisco law firm, wants a podcast to find out what he missed in the NBA the night before.
He said that his voice gave the impression of the height of the basketball player, in fact, he was in his high school team when he was governor of Illinois, skills, but not the motivation to play in college.
His interest in NBA arcana began from scratch.
"I read about the NBA for two or three hours a day," he said . ".
He found himself spending his free time reading the NBA collective bargaining agreement, a huge contract between the league and the players.
He used his holiday to go to Europe to attend basketball exhibitions and sports analysis meetings.
He soon began writing a little blog about the Golden State Warriors, and that's how he met Danny Leroux.
Leroux's career is another horizontal trip from law school to podcast, which makes people have a strong interest in basketball labor relations.
He said his closest contact with the NBA was to repay law school loans by reselling sports tickets.
When he started writing about the NBA, he was the campaign manager for the California Congress campaign.
"One of my specialties is the collective bargaining agreement.
Because I am a lawyer, I really like to read these documents, "said Leroux, who started their podcast in April 2015 with Duncan and Leroux, while Duncan was still hired
By October he had quit his job to watch and talk about basketball for a living.
While Dunc On represents an extreme ultra-specific sports medium, the special weirdness of the podcast also makes it possible.
This kind of media, which has a history of ten years now, is still an original business.
Part of the reason is that audience data is raw compared to web writing.
Podcasts host shows on library platforms such as Libsyn, where individual podcast apps are downloaded or streamed.
The library platform knows how many times podcast episodes have been downloaded, but that's all.
Podcasts have little access to basic information about who is listening, how many podcasts or episodes they are listening to, and even how many individual episodes they have completed.
That's why it's hard to know exactly how to determine the size of Dunc based on other podcasts, and few of them post their download numbers on a regular basis.
Serial is one of the biggest hits, with nearly 100 million downloads in its first 12 episodes.
Bill Simmons Podcast is arguably the most successful sports show, with about 500,000 hits per episode.
Dunc'd On's data satisfactorily puts it On the top of the NBA podcast, which of course is the most successful independent release, but the lack of data makes it hard to say more.
"I don't think the lack of data is a good thing for advertisers, but it doesn't stop the podcast advertising ecosystem from growing at a very fast rate," co-
Founder and President of Gimlet Media, Gimlet Media is the successful podcast startup behind shows like Reply All and Crimetown.
In the face of basically no data, advertisers rely on direct response.
The podcast will stop playing ads with coupon codes unique to the show.
Dunc On begged listeners to use the code "capspace" to buy Quip electric toothbrushes, Lyft rides and meal packs from a blue apron, "referring to the number of rooms in the NBA team's budget.
Advertisers may not know much about the audience of the podcast, but they can judge whether these listeners are tempted to buy their products.
Many advertisers including xxx
Companies such as Ford or Samsung, known as brand advertisers, want to advertise themselves, not a single product, and have been reluctant to accept podcasts.
On the contrary, several of the same sponsors appear in various podcasts: SquareSpace, Stamps. com, Audible.
These companies are willing to try something unconfirmed and are happy with the direct response to feedback.
Dunc'd On duo in the absence of guidance from a larger network or media organization, by cold-
Call the Advertiser yourself.
Now, they work with Midroll, who also sells ads for major podcasts like WTF, Bill Simmons podcasts, and Comedy Bang! Bang!
Their independence makes them themselves, and sometimes they find room for growth.
It is important for Duncan and Leroux to cover the entire league, including teams that are undercovered by national media due to small fan groups or boring teams.
"Our most successful episode is when we talk about a lot of teams at the same time," Duncan said . ".
But secrets like this may not last long.
Apple has more than half of the entire podcast market through its local podcast app and is expected to start releasing data to podcast publishers soon.
All of a sudden, if the audience does complete the episode, if the audience skips the ad and the audience replays the podcast, the podcast host will know the demographics and geographical distribution of their audience.
"I think this is a year when it's completely modernized," Lieber said . ".
With the podcast network suddenly able to provide legitimate audience data to advertisers, podcast producers are betting that advertisers will start pouring into the industry, which Lieber says is doubling revenue every year.
Dunc'd On has numbers to attract advertisers
And low enough to create a good life for the owner.
"We did what I think we all wanted to do, what we wanted to hear," Duncan said . ".
"As it happens, the program I want to hear is also done by others.
We are doing what we want and people seem to really like it.
This is the beauty of it.