electronics brand launches premium range for the home - air purifier machine

The start of Panasonic Malaysia's 2016 fiscal year will put the company on the path to occupy the rich market.
Zheng Zhizhong, managing director of Panasonic Malaysia Limited (Sdn Bhd), said that while the company may achieve 7% growth in the fiscal year ended, the market is expected to remain weak.
"The uncertainty of ringgit's strength, global oil prices and the slowdown in the Chinese market will continue in 2016.
"Despite the weak market, the company needs to continue to grow sales by strengthening its marketing strategy," he said . ".
He said the company is carrying out quality marketing to provide more options for Malaysians and has a strong appreciation for the design complexity that complements their discerning tastes.
One of the answers to Panasonic's new strategy is its high-end product range, the Shokunin series.
Cheng called the series top.
The final product in its advanced product category.
"Shokunin means craftsman in Japanese, an artist of the highest level.
"Shokunin's spirit contains the joy of creation, and in order to improve people's lives, he intends to do it as carefully and beautifully as he can.
Panasonic believes that this concept reflects the commitment and persistence of the product design team in developing products with first-class aesthetics and functionality, he said.
The series includes nine products including Sky series CS/CU-
NR-VS10SKH air conditioningF681GT-
X refrigerator
Washing machine durgx1, Lulo MC-
RS1 vacuum cleaner for Viera TH-
65dx900 K/700 k TV, F-
VK655 advanced air purifier
HB184 rice cooker, ih ky-
C227D cookware and NN-
Microwave CS894B.
Each model will be rolled out step by step in the coming months, equipped with the brand's latest technology, with a focus on high level craftsmanship.
With this series, Cheng said the company aims to increase its overall sales by 5%, of which 25% will be contributed by quality products.