dyson to up investments in malaysia - household electrical appliances

BRITAIN-
Malaysia-based vacuum cleaner manufacturer Dyson Ltd. plans to increase its investment in Malaysia in the next year or two, with a total investment of $80.
Sir Richard Needham, deputy chairman of the company, said that increased investment would expand production facilities, produce new vacuum cleaner models, and perhaps other household appliances.
We already have ideas on how much we are going to invest and new products, but we have not told you (reporters)
Today, Joseph Needham said after the roll call
On Sunday, Datuk Seri Rafidah Aziz, Minister of International Trade and Industry, stood out from Dyson's one-in-a-million bag-free vacuum cleaner for making Sdn Bhd.
He said Malaysia's political stability, good infrastructure, skilled labor and competitive costs are one of the factors that have attracted the company to move its vacuum cleaner manufacturing activities to Johor.
Three years ago, Dyson began producing export vacuum cleaners at a factory in Sennai Industrial Zone 2. Johor-
Bhd and Meiban Sdn Bhd based on VS Industry are OEMs (OEM)
Provide the company with plastic injection molding of vacuum cleaner.
The bag-free vacuum cleaner is sold in 23 countries, most in Europe, while in Asia, Japan and Singapore, says Needham.
This year, we will sell the product in Hong Kong and Malaysia, and for Malaysia, we may appoint a UK-
Our furniture and electrical appliance retailer company is our distributor, he added.
Europeans prefer bulky vacuum cleaners, while Asians prefer compact ones.
He added that by this year,
In the end, Dyson will produce 1.
Here are 5 million vacuum cleaners.
At the same time, Rafidah said Malaysia continued to attract exports.
In particular, targeted projects in the electrical, electrical and component sectors, 2002 of the projects are registered as 16.
Exports to rm92 grew by 1%. 3bil.
Exports of electrical and household appliances increased by 27.
It reached 7% yuan in 2002.
Among them, the vacuum cleaner accounts for rm304.
Export value was 8mil, an increase of 203% over 2001, she said.
She said that although Malaysia has lost its competitive edge in labor-intensive industries, the country can provide a package of plans,if)
As a whole, made for cost
Competitive productionMalaysian-
Manufactured products do not necessarily compete with low-end productsend and low-
Manufactured goods at prices from countries with low labor costs.
National Innovative Design-of-the-
Active Strategy Promotion and marketing of art technology and brand
Malaysia name
She added that export products can find their own market segments and niche markets abroad.
Rafidah said that the strategic objectives for the consumer group may be more beneficial to manufacturers than in those with low sales
The products in the mass market are expensive and the profits are meager.