dyson’s race to reinvent itself - household air purifiers

Sir James Dyson talked about technology trends and how appliance manufacturers can stay on top of the game.
Sir James Dyson, a jazz engineer known for inventing a vacuum cleaner, breaks the assumptions that are usually associated with boring old Brits.
When it comes to everything from engineering design to electric cars, he sounds like the founder of a startup and runs his business like a company.
He believes that technology devices are becoming more complex with more sophisticated software and sensors, but he doesn't think that's the way Dyson does it.
"The problem is that what you end up getting looks like a TV controller and it's complicated to use," he said . ".
He added that companies tend to create their own "dialects"-unique arrangements for menus and buttons-requiring customers to re-learn how to use devices of different brands.
"I think it makes our life very complicated and we don't have time to do it.
He said: "I want to go a little in the opposite direction, where you don't have a controller for the product, but it magically does everything you want, and you don't even have andAs for IoT (
Internet of Things)
Dyson answers device questions with the same philosophy-technology is not about giving customers more data, but about helping them by understanding it.
"The internet of things can be useful for customers, and for us it is useful to get feedback from machines without being disturbed," he said . ".
He gave an example of how Dyson's heaters and air purifiers measure air pollution data, which customers can view on their mobile phones, and the data also tells the company that the equipment
However, in terms of autonomous driving, Dyson believes that it is still more desirable to have a more practical approach.
"I don't think it's easy to drive completely independently.
"That doesn't mean we can't use all the technology of autonomous driving to make driving safer," he said . ".
He warned as a driver
The auxiliary system can benefit the driver, and the danger is that if the driver is too complacent, the response of the person he or she should be responsible for the vehicle will be much slower.
His company of the same name, Dyson Co. , Ltd. , is famous for its bags
Less vacuum, as well as hands and hair dryers, is also being applied to its existing technology-from the "digital" engine, solid engine-to the game of electric vehicles
The battery and aerodynamics of the manufacturing vehicle.
He explained that an invention would naturally lead to functions beyond the original idea.
The more the technology is developed, the more uses it has, such as how his vacuum cleaner motor has been scaled down to a hairdryer.
"Sometimes someone has a great idea, sometimes a brainwave when taking a shower, but usually the result of technological development.
"If you're developing technology every day and your brain is thinking, you suddenly see the opportunity to apply technology in different areas," he said . ".
Dyson's new field appears to be electric vehicles, as he has been approved by board members to build the company's first car manufacturing plant in Singapore, which will be completed in 2020.
The company is making 2 pounds. 5bil (RM13. 49bil)
Global investment and plans to own the first car by 2021.
With the investment of electric vehicles, it is no wonder that there are 30-
It has a year's history in making household appliances, and its working culture is closer to start-ups than a company that remains unchanged.
Malaysia Development Centre (MDC)has cubicle-
Free open office, most of which is 20-
Engineers are talking about the destruction of existing home technology.
Dyson, 71, said the company will recruit students and fresh graduates to join its team of engineers to maintain the value of "naive but curious.
"We don't pay special attention to experience.
While experience can be a great thing, it can be an inhibitor if you want to do something different because it tells you how to do it.
"What we are more interested in is how to do this," he said in an interview with MDC in Sennai, Johor.
Referring to the company's practice of using contract manufacturers in Malaysia to produce parts and assemble products, Dyson highlighted the difference between his company and other companies that outsource manufacturing to third parties.
"We don't work like this: we design production lines and control production because almost everything we produce is unique," he said . ".
While MDC is primarily used for research, design and development, engineers there also work with contract manufacturers to produce components for Dyson.
He cited an example of a company-trained and equipped tent rod manufacturer so that it can make light-weight anode aluminum oxide tubes for Dyson vacuum cleaners.
Dyson also said that the company has avoided complacency and maintained a permanent state of change by constantly trying new things and reinventing itself.
"We don't sit on a product and produce it year after year.
We don't just modify the existing products, we will always introduce new products, "he said with a smile, conducting an implicit investigation into a technology company in California.