dick smith purchase ‘pure business’ for kogan - personal care electronics

Got a blessing from Dick Smith.
Source: The Australian News Group has established a business empire with no stores and very little management costs, with fingers on each pie: electronics, tours and groceries.
Now, he has become another great self in Australia.
Become entrepreneur Dick Smith
Roslan Cogan's unexpected decision this week to revive the Dick Smith brand symbolises his entire career in many ways: a well-designed self-mix
Promote and analyze business heads calmly. The 33-year-
Ten years ago, the old man began selling private label TV in his parents' garage.
Kogan was notorious for being big on the Web and the media, but recently seems to have become less outspoken.
In the pain of Dick Smith's death late last year, Roslan declined to comment.
"I don't like to kick people when they are depressed," he told the news . ". com. au at the time.
Dick Smith went down, Belarusian.
Founder of online retailer Kogan.
It is estimated that the company's personal net assets exceed $0. 35 billion.
Of course, the physical store network and about 3000 jobs are still going on, but Kogan got his headline: "Kogan saved Dick Smith ".
His purchasing power with suppliers has also increased significantly by $95 million. a-
This will soon become profitable when ported to Kogan.
Com platform for its proprietary implementation algorithm.
"The decision to close the store is a shame, but it's good that all employees get their rights," he told News . ". com. au.
"It's also good that the brand is saved and it will support the Australian work of our office in South Melbourne.
Dick Smith stores across Australia will be closed soon.
Source: Australian news group kogaliadespite Kogan visit Dick Smith store as a child looking for good memories of parts upgrade computer, decision to purchase intellectual property rights of the brand, website and customer database
In the "aggressive" bid, including the receiver Ferrier Hodgson from Chinese buyers for sale-
It is a "pure business calculation ".
"But when you are [
Calculate it]
"You acknowledge that the brand is very valuable and it is one of our most iconic brands in Australia," he said . ".
Australian entrepreneur Dick Smith, who created the electronics chain before selling it to Woolworth in 1982, said this week that he had spoken to Cogan and gave him blessings.
"I am very happy," he said . "
"I don't know him, but I know he is very ethical and I think his formula is good.
Smith said he believes Kogan can fix the brand and believes "there is no lasting damage ".
"I think his formula is the formula for the future. While Gerry [Harvey]
It's hard for anyone to compete with him alive.
That's why I think the idea of Ruslan Kogan is fantastic.
Don't go out and compete with Gerry Harvey, but at low pricesoverhead, web-based sales.
Kogan said he was "very happy that Dick was very happy about it" and "very happy that we were able to hold it in the hands of the Australian dollar and it was owned by the Australian dollar ".
"They are all winners and a great brand is really part of the business case," he said . ".
"Dick Smith is one of the most accomplished people in Australia, a proud Aussie who loves to support Australia's work.
He has also done incredible things in aviation, and he is Australia's player of the year.
"I 've just started what we're doing, so I don't think I should be mentioned in the same sentence as him.
While Dick Smith's campaign is a job in Australia, Kogan says his campaign is more private.
"I was asked what I wanted my legacy to be.
As a good son, a good brother, a good boyfriend, I want to be remembered by people.
"This is my sport," he said.
"I like Dick's sport and I think it's important.
I will have children one day, they will be children in Australia.
Anything that can be done to improve Australia's economic prosperity is a great thing.
"It's the best country in the world, so it's very important to support it.
Dick Smith says the Kogan model is the way forward.
Source: The Australian news group acknowledged that the Dick Smith brand was "probably the worst few years ever ".
"But we also know that there is nothing more effective to rebuild a brand than to deliver on your promise," he said . ".
Dick Smith is Kogan's first "off-
The platform "risk will be operated separately to Kogan.
The site is estimated to have $0. 25 billion in annual sales, ranging from television, smartphones to baby products, sheets and camping supplies.
"The reasons have been highly calculated, a lot of analysis has been done, and a lot of strategic planning has been done," he said . ".
"We were able to be successful because none of Australia's retailers were able to better implement the business plans for these assets so that they could make a profit quickly.
He noted that Kogan, Australia's largest pureplay online retailer, is actually the most efficient retailer in the world. Amazon.
Com earns $637,000 per employee, compared to Kogan.
The price of Com is close to $2 million.
"Our efficiency is actually improving," he said . "
"Over the past few years, we have invested a lot of money in systems and processes to fully automate implementation.
"When someone orders something from our website, none of the Kogan staff has to manually interact with or touch the order until the customer receives it in their place.
The growth, he says, comes from "convenience consumers" who realize that time is a valuable commodity.
"Online retail has been about technology for a while --
"Savvy customers, people who do Google searches and want to compare prices and save money," he said . ".
"Now they shop online because they don't want to waste their time driving to the mall.
They want to click, buy and know it will be sent soon.
I don't know which Australian retailer is shipping faster than we are. ”Kogan.
Com sells everything from TV to sheets now.
Source: News Corp. of Australia has borrowed the model of Aldi, which currently has about 15 own brands.
They cover a range of categories, including futon sports and fitness equipment, Certa electric tools, outdoor and camping supplies in Comodo, Estelle women's personal care, Ovela household appliances, bubbli baby and toddler products and nutritional health.
Earlier this week, Kogan, in an interview with Alan Kohler, explained how the profits of these categories are "multiple" or profitable in television because there is less competition --
It means that every time he expands his brand, his gross profit margin will expand.
It is important that many Chinese suppliers of Kogan
Brand products overlap with Dick Smith's suppliers, Dick Smith has an existing relationship with the supplier, and Kegan has never had contact in the past.
"We will obviously become more important to them," he said . "
"Our numbers will get bigger, we will have more leverage and the ability to negotiate better deals to ensure consumers get better prices.
November coffee at the Hilton Sydney. com.
Au asked why he did not do so much media in the early days of his career, and from ABC's rough transfer to TV news, he would appear as the head of a conversation. (
Ironically, at the same meeting,
Dick Smith chief executive Nick Abboud was found sitting at an adjacent table with his team, apparently on JB Hi-
The Fi directory spreads in front of them. )
"It doesn't move the needle like it used to," Kogan said . ".
"Most people now know what we are and how we operate.
"In the past, he explained, Kogan.
Whenever he appears in a television, print, or online news article, com sees a significant increase in traffic.
Nowadays, with the increase of daily website traffic, the benefits to him are minimal.
Did Dick Smith buy another way to move the needle?
Propaganda Stunt?
"If it's a publicity stunt, it's an expensive one," he said . ". frank. chung@news. com.