coway spends up to 6% of sales on r&d - air purifier for home use

Elichong @ thestar. com.
MySEOUL: woongcowcoway Co. , Ltd. has won many local and international awards for its products and technologies, which is committed to R & D (R&D)
The budget is between 5% and 6% of annual sales of $1 last year. 4bil.
Despite the economic slowdown, Hong Zhongji, the chief executive, "is very focused on R & D and the group has never cut its R & D budget," company officials recently told Malaysian reporters during a visit to Seoul National University's cowway R & D center.
Coway, a leading Korean home electronics manufacturer, is one of only three companies in the university with research and development facilities.
Others are Samsung and SK Telecom.
"Design is the best tool to make the product stand out in the market, and it should convey the concept and unique personality of Cowell.
In addition, we need to have a broader vision to meet the needs of consumers around the world with world-class design products . "
He added that after increasing investment in its design department, Coway, in just a few short years, has won several world-renowned design awards including the Red Dot Design Award, iF Product Design Award and creative design award, carve a name for yourself in design innovation.
The Red Dot Design Award is the world's largest and most famous design competition awarded by Zentrum Nordrhein Westfalen, a design company in Essen, Germany;
The IF Product Design Award is awarded annually by the iF International Forum Design, while the International Design Excellence Award (IDEA)
It's an award program.
Sponsored by the American Business Week magazine and the Association of industrial designers.
In 2008, nominees from 30 countries submitted 1,500 products to the IDEA.
"Woking Coway submitted 15 products for the first time, and 7 products entered the final list, attracting a lot of attention," he said . ".
Coway's 250 R & D center has more than 40,000 researchers, including four departments: research, development, reliability and emotional research.
The research department conducts water analysis and research with the aim of enabling Coway to manufacture water purifiers to provide clean and safe drinking water for terminalsconsumer.
In Malaysia, local unit Xiong Jinhao Wei (M)
Sdn Bhd has sent water samples from different parts of the country to the center, which also makes it possible to simulate contaminated "artificial water.
"These samples will enable the Centre to develop water maps for Malaysia.
This will help to localize our products (
Target market)
General manager James Parker said.
At the same time, the reliability Department tests the durability of products and parts that may cause long-term failures, tests components that may compromise air and water conditions, and conducts multiple tests, to ensure the reliability of areas not visible to the naked eye.
For example, the plug valve of the water filtration device has been tested millions of times before being used for the products of Coway.
The center is developing 40 new products this year.
However, Park said only a small percentage of this number will be released in Malaysia.
"We have to think about when is the right time and what is the right product.
"We are trying to launch three or four new products this year," he said . ".
Health products to be launched this year include water softener before July and new air purifier models.
Coway currently operates the world's largest water purifier plant, producing one unit per year.
2 million water purifier. Located in Yu-
Gu Zong, located in Chongnan province, also produced 57,000 air purifiers and one in 653,000 of the factories.
2 million filters and 500,000 bidet per year.